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Thursday, 17 May 12
Thursday, 17 May 12
Engagement

        Empowerment
Thursday, 17 May 12
Engagement

        Empowerment
Thursday, 17 May 12
Engagement

        Empowerment
Thursday, 17 May 12
“I Trust you”
     “I hate my boss”

                      “I love my job”
     “I make my own decisions”
                       “The office sucks”

Thursday, 17 May 12
We need to put words back on
          the agenda in the form of
      conversation. We have already
           in some places with our
      customers. But we need to do
      this inside the organisation.


Thursday, 17 May 12
“Opening up the water cooler
       conversation is probably one of
       the biggest opportunities in our
       working lifetimes to improve
       business performance”
       Me! February 29th 2012




Thursday, 17 May 12
You cant be social outside if you are not social inside
                      INSIDE                    OUTSIDE




                  INNOVATION                      INNOVATION
                               FEEDBACK                    FEEDBACK
             INSIGHT                      HR   INSIGHT
                                  NPD                          NPD

              EMPLOYEES                         CUSTOMERS
                                               LOYALTY ADVOCACY
            LOYALTY        ADVOCACY

              TRUST        OPENESS              TRUST     OPENESS

                 COLLABORATION                    COLLABORATION




Thursday, 17 May 12
You cant be social outside if you are not social inside
                      INSIDE              OUTSIDE




                                            INNOVATION
                                                     FEEDBACK
                                    HR   INSIGHT
                                                         NPD

                               HR         CUSTOMERS
                                         LOYALTY ADVOCACY


                                          TRUST     OPENESS

                                            COLLABORATION




Thursday, 17 May 12
If its good enough for
      customers…




Thursday, 17 May 12
..its good enough for employees
                                      too.

Thursday, 17 May 12
‘Leadership is
  about the stories
  that are told
  about you – both
  positive and
  negative. You’ll be
  judged by those
  stories more than
  anything you say
  or write.”

Thursday, 17 May 12
Employer Brand
  ‘Leadership is
  about the stories
  that are told
  about you – both
  positive and
  negative. You’ll be
  judged by those
  stories more than
  anything you say
  or write.”

Thursday, 17 May 12
Thursday, 17 May 12
Thursday, 17 May 12
Thursday, 17 May 12
Thursday, 17 May 12
“Social media, which consists of
      social networking sites, content
      sharing sites, blogs, and micro
      blogging sites, saw the biggest
      percentage increase (75 percent) in
      trust among media sources.”
      Edelman Trust Barometer 2012


Thursday, 17 May 12
“Smart businesses will take
              advantage of this dispersion of
               authority. They will talk to their
              employees first, and empower
              them to drive the conversation
                 among their peers about the
                      company and its role in society.”

Thursday, 17 May 12
Conversation
                            ..is the
                              new
                           currency



Thursday, 17 May 12
Thank you!

                      Gareth Jones

                       @garelaos



Thursday, 17 May 12

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The importance of words

  • 3. Engagement Empowerment Thursday, 17 May 12
  • 4. Engagement Empowerment Thursday, 17 May 12
  • 5. Engagement Empowerment Thursday, 17 May 12
  • 6. “I Trust you” “I hate my boss” “I love my job” “I make my own decisions” “The office sucks” Thursday, 17 May 12
  • 7. We need to put words back on the agenda in the form of conversation. We have already in some places with our customers. But we need to do this inside the organisation. Thursday, 17 May 12
  • 8. “Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012 Thursday, 17 May 12
  • 9. You cant be social outside if you are not social inside INSIDE OUTSIDE INNOVATION INNOVATION FEEDBACK FEEDBACK INSIGHT HR INSIGHT NPD NPD EMPLOYEES CUSTOMERS LOYALTY ADVOCACY LOYALTY ADVOCACY TRUST OPENESS TRUST OPENESS COLLABORATION COLLABORATION Thursday, 17 May 12
  • 10. You cant be social outside if you are not social inside INSIDE OUTSIDE INNOVATION FEEDBACK HR INSIGHT NPD HR CUSTOMERS LOYALTY ADVOCACY TRUST OPENESS COLLABORATION Thursday, 17 May 12
  • 11. If its good enough for customers… Thursday, 17 May 12
  • 12. ..its good enough for employees too. Thursday, 17 May 12
  • 13. ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.” Thursday, 17 May 12
  • 14. Employer Brand ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.” Thursday, 17 May 12
  • 19. “Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.” Edelman Trust Barometer 2012 Thursday, 17 May 12
  • 20. “Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversation among their peers about the company and its role in society.” Thursday, 17 May 12
  • 21. Conversation ..is the new currency Thursday, 17 May 12
  • 22. Thank you! Gareth Jones @garelaos Thursday, 17 May 12