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Unleash your social media kungfu: Techniques and tools everyone should know - Ben Teoh

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Connecting Up
Connecting Up

The document discusses techniques and tools for nonprofit communications and engagement. It covers determining your audience and messaging, creating engaging content, scheduling posts across various social media channels, and selecting tools for content creation and management, monitoring, and measuring social media effectiveness. Specific tools mentioned include content management systems like Wordpress, image editors, stock photo sources, management platforms like HootSuite, monitoring tools, and analytics platforms.

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#13CU #13CUCOMMS @hellobenteoh @connectingup Techniques and tools everyone should know
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Engage the right audience Boards don’t hit back
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Engage your audience Why? Why does your NFP exist? Tell a story Who? Who are your audiences? Use personas What? What are they looking for? Ask, monitor How? How do they want it delivered? Measure your channels
#13CU #13CUCOMMS @hellobenteoh @connectingup Content combos Cowabunga!
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Super content combo Catchy title with keyword Sub headings & bullet points Strong visuals Engaging copy Social media enabled
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Time it right Find your rhythm
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Scheduling your posts • Bulk scheduler • Week/Month • Campaigns Long term • Auto scheduler • Daily posts • News Short term • Replies • Thanks • Retweets Immediate
#13CU #13CUCOMMS @hellobenteoh @connectingup All in the timing
#13CU #13CUCOMMS @hellobenteoh @connectingup Scheduling in Facebook
#13CU #13CUCOMMS @hellobenteoh @connectingup The tool kit Even batman uses tools
#13CU #13CUCOMMS @hellobenteoh @connectingup
#13CU #13CUCOMMS @hellobenteoh @connectingup Content tools CMS Wordpress Drupal Joomla Content Calendar Excel Calendar (Google/Outlook) Podio/Basecamp Image editor GIMP/Paint.NET Adobe Fotor Image sources Stock.xchng Flickr Creative Commons Incommon Images
#13CU #13CUCOMMS @hellobenteoh @connectingup Social media tools Management (all-in-one) HootSuite Sprout Social Radian 6 Monitoring Google Alerts Social Mention Measurement Twenty Feet Facebook Insights Google Analytics
#13CU #13CUCOMMS @hellobenteoh @connectingup http://www.connectingup.org/learn

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