1. The Whole World in Your Hand:
Embracing the Mobile Revolution
John Kenyon

2. Evolution in Tech Intimacy
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia

3. Evolution in Tech Intimacy
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia

4. Evolution in Tech Intimacy

5. Evolution in Tech Intimacy
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia

6. Mobile is Personal

7. New World of Connection + Conversation
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia

8. Australia + Mobile
48% of Australians aged 16+ years own a smartphone
– Nielsen Australian Multi-Screen Report
Tablet devices to reach 39% of Australian homes in 2013
– Nielsen, Australian Online Consumer Report
Source: http://digitalmarketinglab.com.au

9. Australia + Mobile
61% of mobile users are
unlikely to return to a site
they had trouble accessing from their phone
Source: http://digitalmarketinglab.com.au

11. Operations | Programs | Fundraising
Mobile Impact

12. Rapid
Mobile
Phone-based
Survey
Challenge – collect data related to Malaria
Developed toolkit for collecting and reporting via mobile
Operations
IFRC
RAMP

13. Replaces decades-old paper + pencil method
Reduced time and costs of collecting, reporting
Efficient

14. Effective
Data available - days vs. weeks
Direct data access for program managers

16. PEAK + Square
Former Process –
Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks

17. Mission/ Program Goal:
Get People Engaged with Wildlife
Programs

18. People share
wildlife
sightings
via mobile
Populates
website

19. Wildlife Watch
+ Mobile
+ Twitter
+ Flickr
Robin in
San Francisco
#NWF

20. Start Small (Realistic)
50 unique
Twitter Users
200 Wildlife
sightings in
first month
5 tweets a day

21. Koala Count
Log, Photograph
Connects to
Central Database
Can Also Email

22. Iwaidja
App
Leverages uptake of mobile by indigenous communities
Keeps language alive

23. Iwaidja App
Translate, Record, Share

24. Mobile + Fundraising
15% of traffic to donation pages - mobile
23% use mobile to help fundraise
Mobile users raise almost 3x more
Donations made via mobile up 205%
Source: 83,000+ campaign participants
Artez http://info.artez.com/mobile-fundraising-research-paper-2013/

25. Mobile friendly website

26. Emails configured for mobile

27. Mobile Strategy
Don’t Start with Apps
Start with Mobile Strategy
Get in Mobile Mindset – use just your phone for a day

28. Mobile Actions
Brainstorm Mission-Aligned Activities
Collect Mobile Numbers
Try Something!

29. What To Text?
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
NOT – Give now!
Flickr photo: garryknight

30. Track website, email + social media metrics
for mobile

31. Mobile Access %, Content Favored Website

33. Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark

34. How do we track metrics?
How might we do it differently moving forward?
Reflection

35. Goal = Coordinated Approach

36. Reflection
How do we coordinate across channels – and platforms?

37. Links
IFRC:
http://www.ifrc.org/en/what-we-do/health/ramp/
Artez Mobile Fundraising Report:
http://info.artez.com/mobile-fundraising-research-paper-2013/
Nonprofit Mobile Resources:
http://www.nten.org/search/node/mobile

41. All Images: Flickr - Creative Commons License