The document discusses how technology is facilitating a new form of people-powered campaigning that is transforming social change. It notes that anyone, anywhere will be able to change the world through tiny, incremental changes built around individuals and their stories. While change may seem insignificant, the cumulative effect of many small changes can achieve large-scale reform. The future of this type of grassroots campaigning is just beginning.

1. How people driven campaigns
are changing the world.
Nick Allardice
Managing Director, Asia Pacific – Change.org
@NickAllardice
nick@change.org

2. How technology is facilitating a new form of people powered
campaigning that’s transforming the way social change
happens.

3. How technology is facilitating a new form of people powered
campaigning that’s transforming the way social change
happens.
1.Anyone, anywhere will be able to change the world.

4. How technology is facilitating a new form of people powered
campaigning that’s transforming the way social change
happens.
1.Anyone, anywhere will be able to change the world.
1.Change will often be tiny and incremental. It will seem
insignificant.

5. How technology is facilitating a new form of people powered
campaigning that’s transforming the way social change
happens.
1.Anyone, anywhere will be able to change the world.
1.Change will often be tiny and incremental. It will seem
insignificant.
1.Movements will be built around individuals based on the
power of their stories.

6. How technology is facilitating a new form of people powered
campaigning that’s transforming the way social change
happens.
1.Anyone, anywhere will be able to change the world.
1.Change will often be tiny and incremental. It will seem
insignificant.
1.Movements will be built around individuals based on the
power of their stories.
1.The future is already here, but we’re only at the beginning.

18. 25m
2010
2011
6m1m
2012
2013
35m
More than 35 millIon
users

20. 1. Anyone, anywhere will have
the potential to change the world
in profound ways.

23. 2. Change is tiny and incremental. It
will seem insignificant. This is when it
is at its most disruptive.

28. “Double viral”
X 2

29. 3. Individuals powered by stories.

41. We’re only just beginning to see what might be possible.

46. I want to pose a scenario…

49. Some of our own lessons…
•Don’t be afraid to admit failure, pivot and start again.
•Keep it simple.
•Success means focus and relentless determination.
•Don’t let perfect be the enemy of good.
•Get the right people first. Everything else follows.
•Build a business model that scales with the success of your
core business.
•Be relentlessly data driven. Test everything.
•Email is still king and will be for a long time.

50. Some key takeaways from earlier…
•Anyone, anywhere.
•Micro-change at scale to achieve societal wide reform.
•Stories connect and unite the common human experience.
•Authenticity wins every time.
•Let go of your voice and harness the stories and experiences
of your supporters.
•This is already working.
•It’s not about us.

52. How people driven campaigns
are changing the world.
Nick Allardice
Managing Director, Asia Pacific – Change.org
@NickAllardice
nick@change.org