Question 2 of my evaluation

1. QUESTION 2
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

2. Intro
 I have tried to represent a number of different social groups within my
magazine. This is because I want my magazine to appeal to as many people
as possible in order to create the best revenue and sell as many copies as I
can. I have used a number of different ways and techniques to appeal to the
different social groups that my media product is aimed at.

3. Alternative Rock
 The genre of my magazine is alternative rock, so I have attempted to represent that particular group a lot throughout my whole
magazine. This can be seen through the register of the text, the stories within the magazine, costume, fonts etc. For example,
my model is posing in a very aggressive way as if he is screaming, this relates to alternative rock because the music is often loud
and screaming replicates that. Also the costume my model wore was chosen specifically to represent the genre. The black t-
shirt combined with the red and black chequered shirt gives off a very alternative look, which can be seen throughout many
alternative rock bands. The font chosen is also representing the genre of alternative rock. This is because the text is bold, and
has a very edgy and alternative look to it, with scratched parts that add impact. The story used in my cover page is an interview;
this is very informal to represent the unpredictability of the genre and also to represent the social group of teenagers, who will
be the main customer of my media product.

4. Teenagers
 Audience research showed me that alternative rock or genres similar were
the most popular within the teenage age range, so I linked both of these
social groups together when creating my media product. It showed me that
teenagers often read alternative rock/music magazines but rarely buy them
themselves. This led me to offer puffs such as free posters on my magazine
to entice the customer into buying the product for themselves. Also, my
media product will be available on tablets and smartphones, this further
widens my audience because most teenagers will not buy magazines but
they will use their smartphones/tablets. This allows them to buy my
magazine on there and read an online copy rather than by the hard copy.
