Legal web marketing experts reveal what your firm needs to know to edge-out the competition.
In this webinar, learn:
How to get inside the head of your ideal client
What will make your site be most impactful to visitors.
How Google is favoring mobile-friendly sites over non-mobile friendly sites.
Plus, have the opportunity to directly ask experts your questions about legal web marketing success in 2015.
Armed with cutting-edge information, your firm will be positioned to beat out the competition and win clients in 2015!
3. GRANT BROTT
Lead Consultant
@grantbrott
PAUL JULIUS
PPC/Focus Specialist
@pj_julius
MIKE ZELLMER
Director of Marketing
@michaelzellmer
TANNER JONES
VP of Business Development
@TannerJones_CW
4.
5. We’re going to show
you strategies your
competitors may be
using—
and how you
can edge them out.
7. C O N T E N T
They have more compelling resources.
8. “The message for content is
moving toward: ‘Go deep!’
Google is rewarding longer,
substantive articles and
website sections.”
Mike Dayton, J.D.
Manager of Content Services
13. C O N T E N T
They appear in the right places.
14. “There is a great focus on the
user: understanding who they
are, what content they
consume, and how they view
it.”
Ashley Krohn
Outreach Specialist
19. M O B I L E
They have a thoughtful mobile experience.
20. “Mobile technology is an
important tool that law firms
(and all businesses) use to
connect with their clientele. Not
just for lead generation and
online search, but also case
management, client payments,
and communication.”
John Damron
Senior Marketing Strategist
32. Lone-Star Law Firm, LLC
123 Main St., Suite 315
Dallas, TX 75043
1-800-LAW-FIRM
Lone Star Law Firm
123 Main Street
Dallas, Texas 75043
214-555-5555
33. “Listings with star ratings are
going to get clicked before
firms without those star ratings
that appear in search.”
Grant Brott
Lead Consultant
36. “Competitors that run a heavy
organic/local campaign, in
conjunction with a paid
campaign, take up more real
estate and thereby get more
traffic and clicks. A multi-
channel approach wins.”
Grant Brott
Lead Consultant
37.
38. C R O
Their strategy is engineered to convert.
39. What Can I Do About It?
1
2
3
What’s My Situation?
Who Can Help Me?
The Search Process
48. Giving your user the best
experience and clearest
path to conversion based
on how they prefer to
interact with your site
can make a big difference
in conversion rate.
54. GRANT BROTT
Lead Consultant
@grantbrott
PAUL JULIUS
PPC/Focus Specialist
@pj_julius
MIKE ZELLMER
Director of Marketing
@michaelzellmer
TANNER JONES
VP of Business Development
@TannerJones_CW
55. OUR PHILOSOPHY
Consultwebs is the premier of
provider of innovative online
legal marketing to ethical U.S.
law firms seeking growth and
profit. We foster professional,
long term relationships built
on trust, integrity and quality.
Our clients results drive our
success.
consultwebs.com/
WebMarketingAssessment