10. Butthereweredoubts 38,8% “Twitter serves nopurpose” 20,8% “I was worriedaboutmy privacy” 9,2% “I was worrieditwouldbetoo time consuming” 6,6% 26% “I didn’tsee the addedvalue of twitter over othernetworks”
11. But in the end theyrelented Gezellig 43,9% Promotion of their business 21,1% Curiosity7,6%
12. Promotion is important Interesting 65% tweetfor business Only 35% have a separate account Business and fun mix onTwitter
13. Twittertakes time and effort Between 2 and 8 hoursa week Between 40 and 100 tweets Following 364 people Followedby 397 people
28. Meeting tweeps 80% have met peoplethroughTwitter Most becauseit’s “gezellig” Alsobecauseit “addsan extra dimension” 40% seenoreason to ever meet tweeps Only 2% thinkitdangerous
36. Most say they’ve reached their business goals Interesting But the open answers tell a different story They feel good about Twitter, but goals aren’t met
40. Why do we do it? Quickway to spread and shareideas I learn a lot onTwitter A greatsourcefornews To promotemyproducts It’s “gezellig” Twitter is entertaining I’maddicted Because I amable to meet interestingnewpeople Twitterkeeps me up to date
42. What I learned Don’t be curious – unless you have time to spare There is no “right way” to tweet How to effectively use Twitter for business purposes, is still a mystery But it’s clear that they blend together on Twitter What works for the one, won’t do the other any good Find YOUR voice and use it
43. On the web The full report is available for download www.contentgirls.nl/twitteronderzoek @contentgirl