How to Run a Successful Integrated Marketing Program
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-Running a successful dynamic integrated program -Knowing your audience -How do you choose the right media channels to get the best ROI? -Best practices in campaign strategy, implementation and measurement
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How to Run a Successful Integrated Marketing Program
- 1. Building an IMC Plan: How to Make the Right Choices
- 2. How to get started
- 3. Then Now Print Direct mail Collateral Tradeshows Print Direct mail Collateral Tradeshows Organic search Paid search CRM CPL Email marketing Blogs Social E-newsletters Webinars Virtual tradeshows Etc. Etc. Etc…
- 4. So how do you decide
- 7. • How does your audience prefer to consume information? • What kind of information do they value? • What are your objectives? (branding, lead- gen, etc.)? You need to know and understand your audience:
- 13. A B
- 15. $0 $4,000 $8,000 $12,000 Jul Aug Sep Oct Nov Dec Spend vs. Content Engagement Paid Search Online Banners eNews Sponsor Value-added Print 1431 1601 1693 1638 1651 1543 Unique Views of Military Content on Molex.com (ALL sources)
Editor's Notes
- Whiteboard exercise/icebreakerToday, we’ll talk about all of the many options available to connect with our key audiences. As we all know, there are many choices, with new ones popping up on almost a daily basis.Let’s take a few minutes to identify some of them…
- S, how do you decide? How do you evaluate, based on the objectives and strategies you’ve created, each of the available communications channels?
- The simple answer, is that you don’t decide, “they” do.
- So who is “they”? They are you customers, prospective customers, any people you are trying to influence with your messaging and communications.
- ----- Meeting Notes (2/29/12 16:13) -----Creating the right teammarketing communicationssalesproduct marketingindustry marketingdistribution