Presentation by Sean Jackson of Copyblogger on the Twitter habits of the top online marketing experts. Includes analytical review of Twitter accounts for Mashable, Copyblogger, BrianSolis, LeeOdden, ChrisBrogan.

1. Twitter & Social Media from the PR Experts – Vegas 2010 Analyzing the expertsPresented by Sean Jackson of Copyblogger Media

2. Sean A. JacksonPartner/CFO - Copyblogger President DFW SEM Past President Dallas Ad League (AAF-Dallas) About Copyblogger Copyblogger.com#1 online marketing blog – AdAge StudioPress.com#1 WordPress Framework – Mashable ScribeSEO.comCategory leading SEO tool for writers ThirdTribeMarketing.comOnline marketing community with Chris Brogan, Brian Clark & Darren Rowse

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4. Twitter is an excellent resource for communicating with the public if… You have the reach and influence!

5. So how do the experts do it?

6. A BIG Caveat to this presentation Measuring ANYTHING related to Twitter is a moving target, so… Every number I present is wrong the moment I added it to this presentation, and… I am trying to find patterns in the waves.

8. Let’s go further…

9. So what does this all mean… Statisticians and scoundrels can use numbers to prove any point Suggested correlation between original Tweet content and Twitter user engagement. Quantity of Tweets is not a critical factor – as long as it is not too few. Twitter follower growth is not correlated to “following” others.

10. Top things to consider… Symbiotic relationship between your blog and Twitter account. Growing your public site audience is important for building reach and influence on Twitter. Content matters – a steady stream of Twitter content is MORE important than follower interaction via @ replies. Promote your Twitter Account – Everything online should compel visitors to Follow you.

11. …but what about PR… Social media tools like a blog and Twitter are CRUCIAL to building relationships with the public (true PR). If you are not talking online now, then you will be shouting at the wind later. Engagement = Online content, regardless of the channel.

12. Some simple metrics… Twitter Followers / Site visitors KLOUT Score % of RT and @ / Total Tweets Avg Tweets / Day

13. Tool Reference TweetStats.com – free Twitter stats tool Klout.com – great resource on Twitter influence TwitterCounter.com – interesting stats for growth patterns BackTweets.com – measure RT with links to URL Compete.com – website visitor information DanZarrella.com – damn smart social media expert @copyblogger– the MOST important Twitter account to follow.* Copyblogger.com – the MOST important blog on the web.* *Shameless PLUG

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