Apple’s announcement of iOS 7 has fans and the tech world buzzing. Apple claims iOS 7 to be “the world's most advanced mobile OS” with its brand new design and a comprehensive list of new features. Regardless of whether iOS 7’s features are actually new or playing catch up to the Android, there are a number of capabilities in the update that financial service firms may be able to use to make their apps more user-friendly.

1. COPYRIGHT 2013 CORPORATE INSIGHT, INC.
IDEAS FOR FINANCIAL SERVICES FIRMS
AUTHOR: DAN GUALTIERI
JUNE 2013
APPLE iOS 7

2. TABLE OF CONTENTS
2
TABLEOFCONTENTS
 Introduction
 iOS 7 Ideas for Financial Services Firms
o Automatic Updates: Intelligent Scheduling
o More Powerful Passbook: The Next Digital Wallet?
o Apple Maps: Walking Directions
o Notification Center: Today is All About You
 About Corporate Insight

3. INTRODUCTION
3
INTRODUCTION

4. 4
INTRODUCTION APPLE iOS 7
Apple’s announcement of iOS 7 has fans and the tech world buzzing. Apple claims
iOS 7 to be “the world's most advanced mobile OS” with its brand new design and
a comprehensive list of new features.
Regardless of whether iOS 7’s features are actually new or playing catch up to the
Android, there are a number of capabilities in the update that financial service
firms may be able to use to make their apps more user-friendly.

5. iOS 7 IDEAS FOR FINANCIAL SERVICES
5
APPLEIOS7IDEAS

6. AUTOMATIC UPDATES
INTELLIGENT SCHEDULING
 iOS 7 will make the users’ lives easier by allowing them to intelligently
schedule updates and downloads.
 Users will be able to initiate automatic updates when the device is on and
connected to Wi-Fi. This will not only save time but also help with data and
battery consumption.
6
APPLEIOS7IDEAS
iOS 7 Update Features

7. AUTOMATIC UPDATES IDEAS
INCREASE CONTENT VISIBILITY
 If a financial service firm releases a newsletter or daily briefing after the
market closes each day, they can offer push notifications to let clients know a
new edition is available for download.
 Users can then set the firm’s app to download the new item to their phone
before their commute home.
7
APPLEIOS7IDEAS
iOS 7 Automatic Updates

8. MORE POWERFUL PASSBOOK
SMALL BUT SIGNIFICANT ADDITION
8
APPLEIOS7IDEAS
iOS 7 Passbook
 Passbook is an iOS app for iPhone users to store
coupons, airline and train tickets, event tickets,
rewards cards, and other forms of mobile payment.
 With the new iOS 7 update, Passbook can now scan
QR codes where previously it could only download
from email, web or other iOS apps.
 This update will make acquiring Passbook-
compatible merchandise like tickets, coupons and
deals significantly easier.

9. IDEAS FOR PASSBOOK
THE NEXT DIGITAL WALLET?
9
APPLEIOS7IDEAS
 Passbook’s expanded options for acquiring offers, deals and other items is a
great marketing opportunity for financial services firms, particularly credit
card issuers and banks with rewards programs.
 If financial service firms allow users to link a checking account or a credit
card, Passbook could serve as a full-fledged mobile payment system.
iOS 7 Code Scanner

10. APPLE MAPS
WALKING DIRECTIONS
 The history of iOS navigation apps is long and
unfavorable. From Google Maps to the Waze
bidding war, previous iOS versions haven’t been
able to make users completely happy.
 iOS 7 now offers walking directions: turn-by-turn
navigation and inclinometer support to feed
information on hills and such into the app.
 Maps also gets a night mode which makes it
easier on your eyes when driving in the dark.
10
APPLEIOS7IDEAS
iOS 7 Walking Navigation

11. APPLE MAPS IDEAS
CATER TO URBAN USERS
 This new feature allows financial service firms to better support city
customers who often walk to financial institutions or ATMs.
 With local search support, reviews and photos of the locations, firms can
also provide additional information such as operating hours and services.
11
APPLEIOS7IDEAS
iOS 7 Location InformationiOS 7 Walking Navigation

12. NOTIFICATION CENTER
TODAY IS ALL ABOUT YOU
 The Notification Center has been completely
redesigned and is easier to access, making it
more convenient for users to scroll through
their latest messages, emails, photos and
other notifications.
 iOS 7 also includes a new Today tab which lists
activities scheduled for the day and contains a
Missed tab displaying missed calls.
12
APPLEIOS7IDEAS
iOS 7 Notification Center

13. NOTIFICATION CENTER IDEAS
TIMELY REMINDERS
 Financial services firms could offer to sync
alerts, reminders and due dates with the
Today tab.
 If customers have a credit card bill due, or a
transaction set to be executed at a specific
time, they could receive mobile alerts that
are timely and highly visible.
13
APPLEIOS7IDEAS
Notification Center: Missed Tab
Sample Notification

14. ABOUT CORPORATE INSIGHTABOUTUS
Connect With Us
Corporate Insight provides competitive intelligence and user experience research to the nation’s leading
financial institutions. For over 20 years, the firm has tracked technological developments in the financial
services industry, identifying best practices in online banking and investing, online insurance, mobile
finance, active trading platforms, social media and other emerging areas. There are no assumptions in
Corporate Insight’s work – we use live accounts at all of the firms we research, providing our clients with
unparalleled, unbiased intelligence on the competition.
Corporate Insight welcomes the opportunity to speak with the media. If you are interested in citing our
research or would like to schedule an interview with our analysts, please contact Intermarket
Communications at 212-888-6115 or corporateinsight@intermarket.com.
DAN GUALTIERI
Mobile Analyst
212-832-2002 x-125
dgualtieri@corporateinsight.com
BEN POUSTY
Marketing Manager
212-832-2002 x-134
bpousty@corporateinsight.com
Media Inquiries
14