This presentation from Alan Maginn, head of social media research at Corporate Insight, offers a look at the current state of social media across financial services and highlights industry best practices.
3. • Compe==ve intelligence and user experience research firm
serving the financial services industry
• Tracking social media since Spring 2008
– Published industry‐wide reports in ’08, ’10 & ’12
• Tracking mobile since Spring 2011
– Published industry‐wide report in June 2011
– Ongoing coverage through Mobile Monitor
• Stay Connected with Corporate Insight
• Corporate Insight Blog
• Twi;er @Cinsight
• LinkedIn
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12. Recruitment
• Corporate opportuni=es,
advisors and internship
programs
• Firms using Facebook & TwiSer
• Varia=ons on the same theme
– Describe corporate culture
– List of available opportuni=es
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17. Average Facebook Fans Per Industry
Industry Average
Industry Average
(w/out top 10)
Annuity Firms
Banks & Card
Issuers
Brokerages
Insurance Providers
Mutual Fund Firms
‐ 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
As of January 2012 17
18. Facebook Fans (without Banks & Cards)
Industry Average
Industry Average
(w/out top 10)
All Insurance
Providers
Life Insurance Firms
Annuity Firms
‐ 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000
As of January 2012 18
29. Mobile
• Life insurance companies trail
the rest of the financial services
industry
– Mobile op=miza=on is s=ll the
excep=on, not the rule
– Life insurance apps are rare
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