2. FOUR TRENDS
1. Data is being used in new and interesting ways
2. Companies are still trying to figure out social shopping
3. Location is the new cookie
4. Mobile shopping is increasing, but still faces many challenges
3. TREND 1:
D ATA I S B E I N G
USED IN NEW
AND INTERESTING
W AY S
4. UBER
Used data modeling to
reduce time between
request and arrival of taxis
from 15 to 2 minutes