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Turning Personality Into Profit
- 1. Turning your personality into profit Fred Abaroa aka “CostaVidaFred” The Marketing Imagineer
- 2. Begin With The End In Mind Fred Abaroa Other Tweep Friends: 1,456 Followers: 1,510 2nd-order followers: 14,653,053 Velocity: 31,933 second-order followers/day Social Capital: 9,704.0 +2.4 Very High Friends: 1,423 Followers: 1,555 2nd-order followers: 3,035,337 Velocity: 5,944 second-order followers/day Social Capital: 1,952.0 +0.1 High Average
- 3. Marketing 101 Know Me! Like Me! Trust Me! Buy Me!
- 4. Know Me! Brand Awareness Product Awareness Publicity Ads Word On The Tweet
- 5. Like Me! “Likeability may well be the deciding factor in every competition you’ll ever enter.” Tim Sanders, Author The Likeability Factor
- 6. Seven Deadly Creatures The Sucker The Puker The Topper The Whiner Narcissus The Vulture Mr. Halitosis
- 7. 1. Friendliness: your ability to communicate liking and openness to others
- 8. 2. Relevance: your capacity to connect with others' interests, wants, and needs
- 9. 3. Empathy: your ability to recognize, acknowledge, and experience other people's feelings
- 10. 4. Realness: the integrity that stands behind your likeability and guarantees its authenticity
- 11. Trust Me! Fred Abaroa Other Tweep Friends: 1,456 Followers: 1,510 2nd-order followers: 14,653,053 Velocity: 31,933 second-order followers/day Social Capital: 9,704.0 +2.4 Very High Friends: 1,423 Followers: 1,555 2nd-order followers: 3,035,337 Velocity: 5,944 second-order followers/day Social Capital: 1,952.0 +0.1 High Average
- 12. Buy Me!The Real End
- 13. Fred AbaroaThe Marketing Imagineerc:207-604-0652Twitter: @CostaVidaFredBlogs: www.CostaVidaFred.comPodcasts: WordOnTheTweet.netMakingMountainsOutOfMoleHills.comLocation:Arundel, ME
Notas del editor
- It is an honor to speak at the first Social Media Breakfast in Maine (twice)
- These principles I learned in 1981
- We did lots of surveys on these basically asking have you heard of the company or product. Many times people were not aware of a product but certantly the company
- What do you think of when I mention company AList several traits
- The Vulture looks good from a distance but up close not so pretty. They invite you to a meeting under false pretenses. “I’d like to talk to you about a business opportunity…”
- Not only to the one you are talking to but everyone.
- We are not talking about fall back into my arms trust. I have a funny story about this. I was teaching a seminar trying to illustrate that you need to know, like and trust someone and pull a random person out of the audience had them stand on a table then asked them to dive into my arms. I didn’t expect that they would simple on the fact that I had not know them. Well the person started to dive and I had to stop her. Found out later she had heard of me from a friend of mine and had built that trust in me because of the trust they had in the friend and this is why I don’t use that object lesson anymore. Remember this slide? 14 million 2nd order followers. Could that be a result of Knowing and Liking and Trusting me?
- Whether for profit or not profit your goal is that what ever your selling people will buy.