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LA event: December 11, 2008: Doritos Crash The Super Bowl

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PR Council
PR Council

LA non-profit digital workshop, 12/11 Presented by Alisa Feinstein, Ketchum

EmpresarialesTecnologíaNoticias y política
1 de 18
Agenda ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Doritos Consumer: Snapshot
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doritos Consumer: Snapshot
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doritos Consumer: Snapshot
[object Object],[object Object],[object Object],[object Object],Doritos Consumer: Challenge
The Big Idea: Put Them in Control
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Big Idea: Put Them in Control
Digital Tools: Driving Entrants September 2006 Call to Action
Digital Tools: Driving Entrants October – November 2006 Engage Them Where They Are Online
Digital Tools: Driving Entrants October – November 2006 LiVEJournal Blogspot Engage Them Where They Are Online
Digital Tools: Driving Entrants October – November 2006 iFILM Cutting Right To The Core: Aspiring Film Makers Videomaker.com
Digital Tools: Finalist Voting January 2007
Digital Tools: Finalist Voting January 2007
Digital Tools: Viral Videos January 2007
VERY Viral Winner February 2007
Beyond Digital: Mainstream Media September 2006 – February 2007
Results: Reached Core & More ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results: Re-Engaged the Core ,[object Object],[object Object],[object Object],[object Object],[object Object]

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