1. 7 Free Website Graphics And Design Tips For Internet Marketers
Most internet marketers either use free website graphics from a template or pay a professional
graphic designer without giving any thought to the principles of web page design. As for the layout of
the page, it's either the template again or we go ahead and copy whatever we guess might be
working for someone else. If that's what you're doing, you are probably leaving a lot of money on the
table. With these basic web design principles you can tweak those free web graphics and page
templates or give clearer instructions to your designer that could result in a dramatic boost to your
sales.
Text has more impact if it is aligned to the left. This is partly because it is much easier to read than
centered text, and partly because the eye in the first few seconds will move straight down the left
margin looking for what it assumes will be keywords (see tip 2). So stop centering those headlines!
Put a strong message into the first word of each line of your left-aligned headline and subheadlines.
Positive, emotive words are good. If the eye reading straight down picks up words like Free, Secrets,
Important, Money, over there on the left margin, then you are definitely going to grab the reader's
attention. Your headline could actually be something like "Free dog training manuals will never give
you the Secrets that you will learn from this Important new video-based training package for less
Money than you would spend on pizza." This is a terrible headline... But if those power words are
aligned at the left margin it will get far more attention than it deserves. Try pasting it into Word and
adjusting the layout to see what I mean.
Images (including the header graphic, if there is one) should line up with the text at the left. This is
another trick to increase the impact of the text. If your header graphic stretches right across your
"page" and joins up with the background on either side, the eye will be distracted away from the text
and onto the background.
If your earnings come from image-based advertising or affiliate links, the same applies. You do not
want your header graphic to detract from the impact of the advertiser's image. But it does not apply to
content sites with text link or contextual advertising. In this case you probably don't have a strong
headline and if visitors see nothing but paragraphs of text and text-based ads they will close your
page in a split second. So here the opposite applies and a strong, attractive header graphic can give
your site a boost.
If you are selling digital products, a professional-looking ebook cover or software box is vital. This
gives people the impression that you are offering a valuable item. Yes, ebooks are judged by the
cover -- even free ebooks. If you don't want to spend the money to have covers professionally
designed, for a much lower price you can pick up a ready-made but customizable design where you
get the Photoshop files so that you can change the title, colors and/or photo.
headline templates