Presentation about using social media given for CraftNet event on 26th November 2012

1. Social media: the impact on practice and public engagement
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A Craft Net regional networking event in
collaboration with the Crafts Council
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26th November 2012 at Bilston Town Hall
#craftnetwm

2. Billy Lloyd, Potter.
Cockpit Arts, London.

3. Photographed by Wayne Kirk

4. Photographed by Wayne Kirk

5. Camberwell College of Art and Design, 2003-2006.

6. Apprenticed to Lisa Hammond 2006-2007. Maze Hill Pottery, Greenwich, London.
Ceramics Monthly USA, Aug/Sept 2007.

7. Apprenticed to Julian Stair from 2007-2011. East Dulwich, London.

8. Cockpit Arts Award winner 2011. Co-judged by Priscilla Carluccio.

9. An Edition of Fifty Mugs
Purchased for Terence Conran

11. I use social media to promote all aspects of my practice.
Designing Making Selling

12. LinkedIn
Target like-minded contacts to expand your mailing list and broaden your network.

13. /billylloydceramics

14. The Visual Impact of Facebook : catch peoples attention with bold images.

15. @billylloydesign

16. Twit Tips
Follow designers, orgnisations or brands you work with, aspire to work with
or simply share similar principles to.
Build on your rapport with friends already on twitter.
Tweet about your work and influences – add links to exhibitions you are
involved in.
Encourage people to visit your website and other social networking sites.
Be positive and constructive.
If you are reluctant to tweet, think of Twitter as a news-feed from users you
are interested in.

17. @billylloydesign

18. Instagram – Local Observations. It’s a global network; where are you?

19. Instagram - Studio Observations. Tell a story; let the pictures do the talking.

20. Building Relationships : London to Japan in three moves...
London Buyer Japan

21. Viral
The more people
share your work,
the more exposure
you will receive.

22. Observer Food Monthly Magazine: extending the life of a printed article…
OFM Magazine Instagram Twitter Facebook
290,000 circulation 668 Followers 627 Followers 266 Likes
Initial OFM exposure increased by at least 1561 targeted views.

23. Haven Blog
Cassandra Ellis
Textiles

24. Origin 2011, reviewed on Sarah Lambersky’s Wordpress blog.

25. Wrap Magazine Blog : sharing links.

26. A Collaboration with Lalani and Company
Photographed by Selina Chen
The Stafford Hotel, St James. Brown’s Hotel, Mayfair.

27. #TeaAndTweet
#TeaAndTweet

28. Facebook Statistical Analysis. A detailed overview of your audience.

29. Do respond to the people that take the time to engage with you.
It’s a good opportunity to get feedback.

30. Bitly A utility that allows users to shorten a long URL,
share it, and then track the resulting usage.
www.bitly.com

31. The Klout Score A number between 1 and 100, which represents
your overall social media influence.
www.klout.com

32. Photographed by Lisa Barber
Social media complements networking; it should not be considered as a replacement.
What is more valuable : An email? Or a face-to-face meeting?