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Introduction to WordPress Craig Bailey www.craigbailey.net @craigbailey
WordPress for Business  Agenda Introduction to WordPress WordPress as a CMS Simplicity Case Study Plugins Themes Hosting Tools www.craigbailey.net
Craig Bailey WordPress sites SEO Google AdWords
Wordpress.org vs Wordpress.com Wordpress.com – hosted blogs eg http://craigbailey.wordpress.com/ http://jodiem.com.au/ WordPress MU – multi-user  Wordpress.org – self hosted We are only discussing wordpress.org www.craigbailey.net
Hosting WordPress is: PHP Open source Runs on Apache (Unix) or IIS (Windows) Uses MySQL (usually) Famous 5 minute install See also Microsoft Web PI and Windows Azure www.craigbailey.net
Excel is my Word processor... Most things can be twisted and mangled into doing something they aren’t supposed to... There’s a plugin for that...  So, what are the realistic scenarios for WP www.craigbailey.net
Scenarios Business sites with standard content types Business blogs & News sites *Popular* Micro-sites (marketing sites) Small business online stores Membership sites Most simple web CMS scenarios... www.craigbailey.net
What is a CMS? Web Content Management System Create/manage HTML & images Authoring tools Templates for presentation “The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia) www.craigbailey.net
WordPress as a CMS Create content simply HTML (pages and blog posts) Images Video www.craigbailey.net | www.xenseo.net
Example sites www.craigbailey.net More on the WordPress Showcase
Why is it so popular? Simple to get started Simple to use Simple to extend Simple to style using themes Simple to backup Simple to host Moderately simple to integrate with  www.craigbailey.net
What’s missing Workflow Document management Collaboration User groups management Atomic control of page elements/permissions Decent Mobile switching (requires a plugin) www.craigbailey.net | www.xensystems.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
Case Study www.GetOrganizedWizard.com www.craigbailey.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xensystems.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
www.craigbailey.net | www.xenseo.net
Great for SEO Pretty URLs Title tags META descriptions Sitemaps www.craigbailey.net
Tools Windows Live Writer www.craigbailey.net | www.xensystems.net
Configuring WordPress Themes Plugins Widgets www.craigbailey.net | www.xenseo.net
Themes Thesis Genesis Woo Themes Elegant Themes Remix Theme Forest Other themes/frameworks: Sandbox Carrington Headway Artisteer Theme Hybrid  www.craigbailey.net
www.craigbailey.net | www.xenseo.net
Plugins pageMash W3 Total Cache WP Security Scan Backup WordPress DrainHole Topsy Wishlist Member www.craigbailey.net
www.craigbailey.net | www.xenseo.net
Widgets Add to sidebars Add to footer Social networking integration www.craigbailey.net
www.craigbailey.net | www.xenseo.net
Hosting DreamHost VPS – Virtual Private Servers Media Temple – (dv) Dedicated Virtual WordPressHosting.com.au And hundreds of others www.craigbailey.net
Tips Choose good hosting ( with decent support) Be careful doing upgrades Core WordPress Plugin upgrades Watch out for Plugin conflicts Caching lockups www.craigbailey.net | www.xensystems.net
WordPress For Inexpensive 1-click install on many hosting companies Simple to customise Thousands of plugins Against Rudimentary content management Basic functionality Fiddly to program/style www.craigbailey.net | www.xenseo.net
Recommended For… WordPress is ideal for: Small companies Simple needs Easy customisation Easy-peasy blog setup www.craigbailey.net
Summary WordPress is great for managing content Simple, fast, well supported SEO is simple 1000s of plugins, themes and widgets Use for blogs, micro-sites and business sites www.craigbailey.net
Questions Any questions craig@craigbailey.net 0413 489 388 More resources www.craigbailey.net/resources www.craigbailey.net/bloggers www.craigbailey.net

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