An overview of Microsoft Partner programs in Australia, as at August 2009. Needs updating with the latest Partner Network changes, but is still a good overview of programs. Also needs to have Websitespark added.

1. Microsoft Partner & Subscription Programs Craig Bailey www.craigbailey.net August 2009

2. Agenda What is Microsoft? The importance of partners Partner programs Subscription programs Matrix of Partner & Subscription Thoughts Questions + Share Tips

4. Action Pack

5. Empower

6. Certified

7. Gold CertifiedBizSpark

8. Microsoft is a marketing company Based on 2005 employee figures: Source: p37 Partnering With Microsoft (2005 - Dinsmore & O’Connor)

9. Partners are key Partnering with Microsoft Ted Dinsmore & Edward O’Connor (2005) (My book review here) ‘Partners are in our DNA...’ Allison Watson, Corporate vice president of the Worldwide Partner Group

10. Overview of Partner Programs BizSpark Microsoft Partner Network (changing Oct 2009) Registered Member Action Pack (MAPS) Empower for ISVs Certified Partner Gold Certified Partner

11. Other Partner Programs Technical Adopter Program (TAP) Metro (previouslyAscend & Touchdown) DreamSpark Microsoft Most Valuable Professional (MVP) Microsoft Learning & Certification

12. Subscription Programs Microsoft TechNet Microsoft Developer Network (MSDN)

13. TechNet TechNet: For evaluation use only – not for production or development environment use MSDN : For internal development, staging and testing, but not production servers

14. MSDN Subscriptions

15. Partner/Subscription Matrix

16. Benefits Software Events Training Partner Profiles Finance options Possible media exposure (example) Partner Conference Access to Account Managers Partner Account Managers (PAMs)

17. Tips for being a partner Understand Microsoft has limited resources They want to sell more stuff You benefit when you help them sell more stuff Understand terms: Corp vs Field Service Provider vs Reseller vs ISV Mistakes: Thinking being a Partner means Microsoft is a charity solely there to help you

19. Action Pack

20. Empower

21. Certified

22. Gold CertifiedBizSpark

23. Questions + Suggestions Your experiences? Craig Bailey www.craigbailey.net | twitter.com/craigbailey