This buyer's guide to mobile technology addresses one of the biggest IT trends of this year.
Learn how to manage the rise in tablet adoption, adjust your network performance accordingly, optimise applications for mobile use and discover how to ensure your workforce aren't left behind.
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Mobile whitepaper 52114004496
1. Mobile technology: keep tabs
on tablets and other devices
a whitepaper from ComputerWeeklyCW+
With next generation mobile
promising to provide fast internet
right to the palm of your hand,
organisations are working at
break-neck speeds to roll out
mobile apps and mobile com-
merce. In this seven-page guide for CIOs and senior IT professionals,
we look at the up and coming technologies, the business opportunities
and the barriers to adoption of mobile broadband services and mobile
technology. As CIOs face increasing demands from end-users for
access to mobile technologies, organisations are realising that mobile
technologies can create profitable business opportunities.
Contents
Rocky road ahead for mobile market page 2
With market analyst Gartner predicting that by 2014 90% of organisations will
be supporting corporate applications on personal devices, the impending
tidal wave of mobile communications is exposing real hazards that CIOs
must deal with.
Optimising mobile apps for business page 4
Forrester Research outlines the current state of mobile business process
applications based on survey data and discussions with users and suppliers
and warns that rushing to adopt the user experience of consumer apps is a
risky business.
Tablets go down easily, but could damage network performance page 5
Tablets are offering business users and consumers a new way to access the
web and applications. At the same time, smartphones are becoming pocket-
sized desktop computers. This means users now have sophisticated mobile
devices, capable of accessing and running enterprise applications.
Should IT departments support tablet devices in the enterprise? page 6
Research firm Gartner predicts that by 2013 80% of businesses will support their
workforce using tablet devices such as the Apple iPad. So should enterprises be
preparing to support and buy-in to the technology?
These articles were originally published in Computer Weekly magazine.
buyer’s guide
CW Buyer’sguideMOBILETECHNOLOGIES
1
2. buyer’s guide
T
he mobile landscape resem-
bles the seabed moments
before the tsunami hits: as
the uptake wave sucks back
the water, it reveals the rocks and
reefs that are normally hidden, and
are dangerous only on contact.
The impending tidal wave of mo-
bile communicating devices is expos-
ing real hazards that CIOs must deal
with.
Market analyst Gartner predicts
that by 2013, 80% of businesses will
support a workforce using tablets;
that by 2014, 90% of organisations
will support corporate applications
on personal devices, and that by
2015, 10% of your online “friends”
will be non-human.
These developments, even if only
half true, will have profound effects
on the way companies relate to their
customers and staff, and therefore on
the use of IT in the organisation.
Inadequate regulation
CIOs need to be aware, indeed to
worry, that the legislative and regula-
tory environment that governs these
relationships is running well behind
the technology and its applications.
The greatest concerns relate to on-
line copyright and intellectual prop-
erty protection, as well as commer-
cial freedom of speech. The
anti-copyright piracy provisions in
the Digital Economy Act were due for
judicial review in February; Nominet
will soon debate proposed changes to
its terms and conditions that will
allow the authorities to take down
websites without a court order; regu-
lators are increasingly willing to fine
firms that breach data protection
rules; and governments are increas-
ingly anxious to lock down the
internet following the Wikileaks dis-
closures and the social networking-
inspired change of governments in
Tunisia and Egypt. Through it all run
the Tigris and Euphrates of security
and privacy.
All this does not yet include the
full effects of “the internet of things”,
which is largely predicated on mo-
bile networks and is led by mobile
devices.
The most visible effect so far of the
greater reluctance to use corporate
kit, especially if it has less functional-
ity. Finally, apps consumption is like-
ly to overtake the PC software market,
he says.
Windsor Holden, principal analyst
at Juniper Research, says this is only
the beginning. “Any device capable
of carrying a SIM will have one,” he
says.
Researchers are already using the
location signals from mobile phones
to monitor traffic flows and adjust
traffic signals in real time.
In 2010 Nokia launched an in-
building mapping system that helps
visitors to find items in an exhibition
hall or museum. Tie this in with an
intelligent building evacuation sys-
tem, such as that developed by BAE
Systems under the Aladdin project,
and the mobile becomes the virtual
thread to lead potential victims out of
the labyrinth.
Rocky road ahead for mobile market
Device technology is advancing so fast that legislation and network infrastructure are falling behind. Ian Grant reports
Some researchers are thinking
even further ahead. Mohamed Gaber,
senior lecturer at the school of com-
puting, University of Portsmouth,
wants to crowd-source the spare
processing power on mobiles for
crime investigation and health man-
agement applications.
He is testing a scenario where po-
lice officers capture the sensory infor-
mation in a crime scene, such as fin-
gerprints and digital images, on
smartphones. Data is analysed locally
on the officers’ networked phones
and the results fused in real time.
“We have discovered we can get
excellent results with as few as eight
mobile phones used together, where
each phone handles a maximum of
40% of the all the possible measure-
ments,” Gaber says.
Most CIOs will shudder at the se-
curity and potential data breach im-
plications of such apps. But they may
CW Buyer’sguideMOBILETECHNOLOGIES
internet of things has been conges-
tion in mobile networks following
the launch of smartphones, and Ap-
ple’s iPhone in particular. This is
going to get worse. Smartphone own-
ers use more apps and bandwidth
than traditional phone users, and
some analysts say 80% of phones
sold this year will be smartphones.
Asymco, a Helsinki-based market
analyst firm, says that in 2010 more
than 60 apps were downloaded for
every iOS device sold, up from 10
apps in 2008. Apple says its users
have downloaded 10 billion apps.
Asymco analyst Horace Dediu
draws three conclusions. Apps over-
taking digital music both in units and
data volumes was a watershed, he
says. “Apps are a new medium: they
will impact all other media,” he says.
As the number of apps attached to
any single device rises, the user’s cost
of switching rises, hence there will be
2
3. buyer’s guide
be on the trivial side compared with
retail apps.
Retail to drive innovation
Market researcher Foresee Results
has shown that almost one-third of
10,000 e-tail shoppers had visited
a retail website using their mobile
phones. Two-thirds did so while in
the retailer’s physical store. More
than a quarter also looked at competi-
tors’ websites to compare prices and
offerings. It found the percentage
that used their phones to buy goods
quadrupled from 2% in 2008 to 8%
in 2010.
“Shoppers who are highly satisfied
with a mobile experience say they are
32% more likely to buy from that re-
tailer online, and 31% more likely to
buy offline, as well as being far more
likely to return to the main website,
recommend it and be loyal to the
brand,” the analysts say.
Retail is likely to be the forum for
intense innovation around mobile
devices, turning shopping into the
Minority Report experience via your
phone’s location rather than (as sug-
gested in the movie) by scanning
your retinas.
That said, in January 2011 Intel
said it was developing “anonymous
video analytics”, which work with
large, touchscreen in-store displays
that can identify people by their gen-
der and age. Intel has been develop-
ing this Anonymous Impression Met-
ric (AIM) platform since late 2010
when it bought a small Canadian dig-
ital signage company called CognoVi-
sion.
Kraft, one of the firms piloting the
technology, hopes to use it to capture
what is on a shopper’s grocery list, to
push recipe suggestions based on
their age and sex, and to let them
share and “like” recipes on Facebook.
But how much more convenient it
would be all round if Kraft had ac-
cess to the shopper’s mobile phone.
Flood of data
While retail is likely to prove fertile
ground for innovation, sports and en-
tertainment, especially video-based,
provides the high volume mobile
traffic at present.
In June 2009, Google reported that
uploads to YouTube, its video distri-
bution service, had leapt 400% a day,
mainly as a result of the launch of the
iPhone. These days the world up-
loads 35 hours of video a minute to
YouTube.
Skype’s new boss, Tony Bates, told
the Financial Times in January 2011
that 40% of its traffic on the internet-
based voice network was video. This
is despite being banned by most mo-
bile network operators. In terms of in-
ternational traffic, Skype, with 45 bil-
lion minutes of traffic, is responsible
for 73% of all international calls,
much of it video.
According to Cisco, mobile video
will grow at a compound annual
growth rate of 131% from 2009 to
2014. This is already changing the
traffic profile of mobile networks, af-
fecting quality of service and the user
experience, but also the network’s ca-
pacity and cost structure.
All UK mobile network operators
except 3 have “fair usage” clauses,
and only last month T-Mobile an-
nounced it was capping data traffic at
500Mb for new users. 3 reckons more
than 90% of traffic on its network is
data, and its current advertisements
push “all you can eat” data.
Many analysts believe this offer is
not sustainable in the short to medi-
um term, or until the networks get
more capacity. The operators are try-
ing to manage the rising flood of data
in several ways: capping and charg-
ing for it, restricting access to data-in-
tense sites, choking available band-
width at peak times, and,
controversially, lobbying for a “two-
tier internet”, segmented by willing-
ness to pay for better quality of serv-
ice and/or content.
Congestion may be a temporary
problem. Ofcom plans to auction
more radio frequencies in the
800MHz and 2.6GHz bands. This
will add 100MHz of paired spectrum
to the 165.8MHz of paired spectrum
already allocated. But the threat of
legal action has delayed the release of
the spectrum until about 2013, says
Ofcom. This means that true 4G mo-
bile networks, likely to offer up to
100Mbps connection speeds, will not
be available in the UK until 2014.
In the meantime, Ofcom has of-
fered the so-called 4G frequencies to
the London Olympics committee free
of charge. This will enable broadcast-
ers to use data-intense wireless tele-
vision cameras to get closer to the ac-
tion, and to continue experiments
with 3D TV, first trialled at the Winter
Olympics in Vancouver. It will also
allow local mobile networks to get to
grips with the new technology and
applications.
February 2011 saw the usual tech-
nology promises displayed at the Mo-
bile World Congress in Barcelona,
some of which might be deliverable
applications by 2014. “Augmented
reality” is likely to be a hot topic, says
Juniper’s Holden. While definitions
vary, this is taken to mean a data-en-
hanced application based on where
the smartphone is, or can see via its
camera and/or scanner.
One demonstration application
seen by Computer Weekly 18 months
ago linked a photo of a French cathe-
dral via Nokia’s Ovi Maps location
service to a database on the history of
the building, its opening times and
entry prices. This was supplemented
by advertisements for nearby restau-
rants and bars. Clicking on the ads
took you to menus and price lists, as
well as discount offers.
One suspects that the land rushes
of the 19th century could pale before
the rush to grab some mobile real es-
tate, and the economic rewards are
likely to be even bigger. But that de-
pends on the tide covering those leg-
islative rocks and reefs noted above.
Turning the increasingly mobile in-
ternet into a collection of walled gar-
dens is unlikely to produce a desira-
ble result. ■
more online
T-Mobile limits customer data
usage to 500MB a month
computerweekly.com/244835.htm
Buyer’s guide to smartphone
management
computerweekly.com/243076.htm
Record number of shoppers
make purchases on mobiles
computerweekly.com/244805.htm
more online
T-Mobile limits customer data
usage to 500MB a month
computerweekly.com/244835.htm
Buyer’s guide to smartphone
management
computerweekly.com/243076.htm
Record number of shoppers
make purchases on mobiles
computerweekly.com/244805.htm
Nokia’s Ovi Maps service could include links to websites and ads for local attractions
3
4. buyer’s guide
Optimising mobile apps for business
Companies are starting to grasp the opportunities of mobile business apps, writes Paul Hamerman of Forrester Research
FedEx uses a highly evolved proprietary model of mobile IT in its freight shipping
D
espite the boom in con-
sumer use of mobile tech-
nology and the increased
availability of mobile sites
and tools for customer engagement,
internal business use remains lim-
ited. E-mail has seen virtually ubiq-
uitous deployment by the enterprises
and SMEs Forrester surveyed in
early 2010. Calendaring and contacts
showed similarly high levels of adop-
tion among respondents.
However, mobile apps for business
processes that touch internal opera-
tions and administration, as well as
mobile employees, show far less up-
take. Emergency response (24%),
sales force automation (21%), cus-
tomer-facing mobile applications
(19%), and field service apps (18%)
see some adoption, with lower levels
of uptake related to asset manage-
ment, inventory, logistics and supply
chain. Based on the survey data and
discussions with users and suppliers,
the current state of mobile business
process apps is as follows:
l Custom development is predomi-
nant, but off-the-shelf use is increas-
ing. The bulk of mobile applications
in use are custom-built for specific
situations. Forrester survey data
shows that, while some business
applications are purchased from
apps stores (27%) and as extensions
to enterprise packages (for example
CRM, 24%), the most frequent sce-
nario is in-house development (38%)
or development that’s contracted to
external developers (25%). Mobile
middleware platform use was only
5%, but packages and custom devel-
opment based on these technologies
is likely to increase rapidly.
l Off-the-shelf package offerings are
at an evolutionary stage. Numerous
mobile packaged applications are on
the market, from large suppliers such
as Oracle and SAP, as well as from
specialised software firms and plat-
form ecosystems (for example, RIM).
Interviews and demonstrations with
enterprise applications suppliers
suggest mobile adoption is at an early
stage. The applications reviewed gen-
erally offered limited functionality,
restricted platform choice and evolv-
ing selling and pricing models.
l User profiles are narrowly defined.
In deploying mobile apps, the target
audience must be carefully defined.
The most common target for mobile
applications are task workers, where
a specialised mobile app or device
provides clear value in automating a
task. Examples of highly evolved pro-
prietary uses include freight shipping
(for example, FedEx and UPS) and
car rental returns. Such targeted apps
are typically controlled by IT and
limited to a specific company-issued
device, often rugged or custom-built.
l Mobile users ultimately determine
success. Pilots are essential. In roll-
ing out a custom application for field
sales, Sunbelt Rentals tried RIM and
Microsoft platforms before settling on
iPhone as the platform of choice. Us-
ability limitations inherent in device
form factors and platforms require
careful usability design and testing.
Mobile business apps can
enrich business processes
With mobile technology drawing so
much attention today, the question
facing business process professionals
is less about where we are with mo-
bile business apps but where we are
going. In addition to extending enter-
prise applications to mobile devices,
mobile applications will evolve to
encompass end-to-end business proc-
esses, for example, procure to pay
and sales to delivery.
Match mobile business
applications to user roles
Workers fall into different classes or
profiles, based on job roles and work
locations, including office workers,
managers, telecommuters, field sales
and field services. Mobility clearly
has value for workers who are fre-
quently out of the office.
Mobilising existing enterprise ap-
plications, by itself, will not create
business process value scenarios that
will motivate companies to invest in
the technology. Mobile applications
must take advantage of capabilities
unique to the devices, as well as lev-
eraging anytime/anywhere connec-
tivity. Device capabilities driving
higher business process value in-
clude location presence, image and
video capture, live videoconferenc-
ing, social networking, bar code scan-
ning and Bluetooth connectivity.
App suppliers jump on the
mobile bandwagon
Most enterprise applications suppliers
are working on packaged mobile app
development. Mobile applications en-
able suppliers to extend core business
technologies to more users while cre-
ating additional products and revenue
growth opportunities. The market for
mobile packaged applications also
gets a boost from smaller independ-
ent software suppliers that specialise
in mobile technology, from start-ups
to established mobile development
platform suppliers such as Antenna
Software and Pyxis Mobile.
Suppliers see mobile as a
strategic imperative
Enterprise applications suppliers
appear to universally agree that
mobile applications are strategically
important, but enthusiasm varies.
SAP, the market leader in enterprise
applications, is one of the most
proactive. SAP presented mobile as
one of its top strategic imperatives,
even before the Sybase acquisition.
It is now using Sybase’s portfolio of
mobile middleware assets to develop
new offerings. Concur, Oracle, and
Salesforce.com are also proactive in
mobile. Many other business applica-
tions suppliers, including ADP, Infor,
Kenexa, Kronos, Lawson and Work-
day, are in various stages of mobile
app strategy and development
The excitement around mobile de-
vices, such as the iPad and Android
phones, and the explosion of innova-
tive consumer mobile apps seeds the
market for business apps, but success
is not guaranteed. Rushing to adopt
the user experience is risky. ■
This is an excerpt from the Forrester Research
report Mobile Applications Will Empower
Enterprise Business Processes by Paul
Hamerman, vice-president and principal
analyst at Forrester Research.
http://blogs.forrester.com/paul_
hamerman
more online
Photo story: British Airways
launches mobile phone apps
computerweekly.com/242083.htm
Video: Cross-platform mobile
apps without coding
computerweekly.com/244987.htm
more online
Photo story: British Airways
launches mobile phone apps
computerweekly.com/242083.htm
Video: Cross-platform mobile
apps without coding
computerweekly.com/244987.htm
CW Buyer’sguidemobiletechnology
kpa/zuma/rexfeatures
4
5. buyer’s guide
more online
Mobile computing
reignites PC market
computerweekly.com/240502.htm
Photos: Tablets set to kill
the iPad – CES 2011
computerweekly.com/244780.htm
UK firms to make a splash at
Mobile World Congress
computerweekly.com/244940.htm
more online
Mobile computing
reignites PC market
computerweekly.com/240502.htm
Photos: Tablets set to kill
the iPad – CES 2011
computerweekly.com/244780.htm
UK firms to make a splash at
Mobile World Congress
computerweekly.com/244940.htm
Tablets go down easily, but could
damage network performance
The Mobile World Congress conference in Barcelona in 2011 heard that tablet devices and smartphones are
making a big splash – but this very success could seriously affect network efficiency. Cliff Saran reports
technology, new forms of payments
such as near field communication
(NFC), and lots of applications.
“With devices becoming more and
more capable, dual-core processors
allow for a faster richer experience
when it comes to gaming, HD video,
browsing and graphic-intensive user
interfaces,” she said.
With NFC being rolled out in more
Android devices and supported by
operators, Milanesi believes smart-
phones will eventually become digit-
al wallets.
But with users running more data-
intensive services on their smart-
phones, the mobile networks will
come under increased pressure. Mag-
nus Rehle, managing director of
Greenwich Consulting Nordic said
some network operators blocked con-
tent providers unless they paid the
networks to carry their content.
He said Google and Apple were
having a material effect on traffic
T
ablets are offering business
users and consumers a new
way to access the web and
applications. At the same
time, smartphones are becoming
pocket-sized desktop computers.
This means users now have sophis-
ticated mobile devices, capable of
accessing and running enterprise ap-
plications.
In a blog post prior to the Mobile
World Congress conference in Barce-
lona, Carolina Milanesi, research
vice-president at Gartner, said that
smartphone devices would be offer-
ing dual-core chipsets, 3D technolo-
gy, improved touch-based user inter-
faces, faster networks on LTE
CW Buyer’sguidemobiletechnology
Tesco rolls out
convergence
UK startups at
MWC 2011
with Android and iPhone. In addi-
tion, some mobile providers wanted
to sell 3D video content to mobile
users. This would put huge de-
mands on network operators’ capac-
ity.
Future applications could include
e-health and e-education, and loca-
tion-based services such as “connect-
ed cars”, he said. These would add to
network capacity problems.
Rehle said the capital requirements
for supplying high-capacity mobile
networks were huge. He suggested
governments which had still to auc-
tion the 4G spectrum should consid-
er the Swedish model.
The Swedish government gave up
some of the revenue it might have re-
ceived from the auction in return for
a faster roll-out of 4G networks and
more sustainable industry players.
“That said, there must be strong com-
petition to keep costs down for
users,” he added. ■
5
6. buyer’s guide
Should IT departments support
tablet devices in the enterprise?
Following the Mobile World Congress conference in Barcelona, another flurry of mobile devices are set to flood the
market. Jenny Williams investigates whether IT departments should swallow the tablet
R
esearch firm Gartner pre-
dicts that by 2013 80% of
businesses will support
their workforce using tablet
devices such as the Apple iPad. So
should enterprises be preparing to
support and buy-in to the technology?
Every major PC manufacturer has
added at least one tablet device to its
mobile portfolio. In February 2011
HP launched its TouchPad tablet, to
tie in with Mobile World Congress in
Barcelona. The device will run on the
company’s WebOS operating system.
“Today we’re embarking on a new
era of webOS with the goal of linking
a wide family of HP products through
the best mobile experience available,”
said Jon Rubinstein, general manager
at HP’s Palm global business unit.
Tablets for specific tasks
Eszter Morvay, research manager
at IDC, is sceptical about enterprise
adoption of tablet devices. “The main
difference between the consumer and
enterprise is the multiplication of
devices for one person. In business,
people only have one device. Smart-
phones are already adding complex-
ity for IT departments, they won’t in-
vest in more devices than they need,”
says Morvay.
“Right now, companies are still look-
ing at PC renewals. For many compa-
nies, tablets cannot be mainstream de-
vices, only secondary,” she says.
But tablets will affect notebook
sales. “People purchasing notebooks
will be looking at media tablets as
more convenient,” says Morvay.
She expects notebooks and tablets
will both have a place in the mobile
market. However, as the devices are
now equally expensive, more tablets
will be sold than notebooks. Morvay
adds that tablets will only be useful
for specific verticals, such as field and
construction workers. “Tablets are not
the answer to everything,” she says.
Dell is confident IT departments
will continue purchasing desktop
and laptop computers for business
users, despite growing demand for
tablets and consumer devices.
Kirk Schell, Dell’s executive director
of business product marketing, said,
“We don’t see tablets as replacing PCs
but as being supplementary.”
Strong PC sales
Dell is adding to its tablet portfolio
with the upcoming Latitude XT3
tablet and expected 10in slate device
running Windows 7.
But, according to recent research
by Deloitte, companies will purchase
10 million tablet devices in 2011,
meaning 25% of all tablets will be
sold to enterprises.
Other analysts point to a coming bat-
tle between the mobile devices. Rob
Bamforth, analyst at Quocirca, believes
tablets will erode traditional PC sales.
“In the future, we won’t have the need
for one PC-type device but a fleet of
consumption devices.”
He predicts tablets will cause a
“fundamental shift” in the way em-
ployees work by removing the limita-
tions of technology. “If we liberate
employees from having to sit down,
they can still access information
without being tied to a particular
place. It will be a long-liberated ap-
proach in many working environ-
ments,” he says.
Bamforth thinks many employees
will want to use consumer tablet de-
Although a great success with consumers,tablet devices such as the iPad have yet to find a role as a business tool
“Companies are still looking at PC
renewals. For many, tablets cannot be
a mainstream device, only secondary”
mobile computing
CW Buyer’sguidemobiletechnology
6
7. buyer’s guide
vices within the business environ-
ment. “Organisations must manage
that; securing, maintaining assets and
ensuring productivity as well as not
discouraging employees.”
He recognises that tablets are still
consumption devices and lack creation
tools for images, video and text as well
as the ability to manage, store and dis-
tribute content. But tablets could help
enterprise video conferencing become
a lot easier and more mobile.
Content creation gap
Asus say its Eee Slate EP121 is de-
signed to fill the content-creation
gap. John Swatton, marketing manag-
er at Asus told Computer Weekly that
most tablets are geared towards con-
tent consumption but the EP121 is
a productivity tool to be used on the
go. It uses Intel’s dual-core i5 proces-
sor architecture and runs Microsoft
Windows operating system.
Asus has launched a range of other
tablet devices, including the Eee Pad
Slider and Eee Pad Transformer,
which run on Google’s Android OS.
Additional devices will be an-
nounced later in 2011.
Swatton says the high expectations
for tablet devices are being driven by
manufacturers.
“The anticipated volume of tablets
was 20 million units for this year,”
says Swatton. “After the Consumer
Electronics Show in January, the fore-
cast was revised to between 40 and 80
million tablets.
“But 40 million units is only one
sixth of the laptops sold globally. Lap-
tops are still important. But we want
customers to be able to consume con-
tent on the go if they don’t require the
specification of a laptop.”
Erosion of the notebook
But some manufacturers are willing
to admit tablets will hit the sales fig-
ures of other products.
Lenovo recently announced its
LePad slate device running the Goog-
le Android operating system. A com-
merical version of the slate, which
can also become a laptop with Win-
dows OS when docked in a U1-based
docking station, will be available
later this year.
Adrian Horne, Lenovo Western Eu-
rope communications manager, told
Computer Weekly, “Standalone tablet
usage remains very much a con-
sumption device with little genuine
creation capability on a daily basis.
“As a result, tablets are more sup-
porting devices to traditional PCs, es-
pecially in the workplace. It is ex-
pected that tablets will erode the
netbook segment rather than tradi-
tional laptops, although there could
be some overlap in the strictly con-
sumer segment,” he adds.
Bobby Watkins, MD for Acer UK,
says that as the number two provider
of notebooks globally, the company
believes there is space for tablets,
notebooks and netbooks in the mo-
bile market.
Watkins says the tablet is key to
Acer’s strategy and overall aim to
lead in the mobile PC market.
“Some people have predicted the
death of the notebook after the
growth of tablets in 2011. But people
use devices for different reasons and
we’re investing in all three: tablets,
notebooks and netbooks.”
Acer launched its dual-screen lap-
top device, the Iconia, to rival Ap-
ple’s iPad at the end of last year. It
plans to launch eight tablets with
seven-inch and 10-inch screens by
April , including a Microsoft Win-
dows 7 professional tablet in March.
Acerisalsoinvestinginthebusiness-
to-businessarenaasagrowthopportu-
nity.WatkinssaysAceranticipatesalot
ofITpeopleoptingfortheWindows7
tabletstoavoidhavingtoaddnewoper-
atingsysteminfrastructure.
“There are a lot of choices and
messages hitting the market in mo-
bile,” says Watkins. He believes that
the companies making mobile
core to its business will be the only
players left fighting for marketshare
when the industry disruption
dies down.
“We don’t see tablets as a substi-
tute for any part of the business. Tab-
lets will be explosive,” he adds.
Tablets are still dividing analyst
opinion. Some think the portable de-
vices have limited use in the enter-
prise except for specific field-based
roles. Others believe tablets are creat-
ing a shift in the way technology sup-
ports employees and IT departments
would do well to recognise its poten-
tial use within business.
As manufacturers continue to put
tablets at the core of their product
portfolios, IT departments will need
to identify ways of supporting an in-
creasingly mobile workforce with
employee-owned, if not enterprise-
bought, devices. ■
Case study: How remote staff make use of tablets
more online
In depth: Consumer devices
accelerate use of tablets
computerweekly.com/245406.htm
News: IT departments unable
to support employee devices
computerweekly.com/245358.htm
In depth: Rocky road ahead
for mobile market
computerweekly.com/245051.htm
more online
In depth: Consumer devices
accelerate use of tablets
computerweekly.com/245406.htm
News: IT departments unable
to support employee devices
computerweekly.com/245358.htm
In depth: Rocky road ahead
for mobile market
computerweekly.com/245051.htm
PC makers such as Lenovo,Dell and Acer have followed Apple’s lead with their iPad rivals
7