The Bernard Group Presentation

2. OUR STORY
14 Year Old Visual Merchandising Company
Store Graphics
Fixtures & Merchandisers
The Unusual
The Bernard Group is a visual merchandising
company serving retailers for the past 14 years.
We can print any type of store graphic. We
concept, design & fabricate fixture solutions
for our clients merchandising needs. We
solve complex problems exceptionally well.
WHAT MAKES US DIFFERENT?
• Speed and Quality
• Domestic and International Production
• Appetite for Difficult Challenges
HOW DO WE DO IT?
• Talent
• Creative Staffing
• Technology

3. STORE GRAPHICS
6 FT. TALL,
10 FT. DIAMETER
BACKLIT FIXTURE
ON A 2 FT. BASE WITH
A 4 FT. GRAPHIC
2” THICK PAINTED MDF
DIMENSIONAL LETTERS
STORE GRAPHICS
We turn complicated projects exceptionally fast
with amazing print quality. That has been
paramount to our success. If you polled our
client base and asked what makes The
Bernard Group different, we believe you’d hear
40”x18”x18” the same thing repeated...that we’re exceptional
PAINTED MDF DISPLAY at managing complex details and are amazingly
WITH CUT VINYL LETTERS & TEAR fast in our turn times.
DROP CUTOUT FOR BACKLIT EFFECT.
GOLD METALLIC PAINTED TOP

4. STORE GRAPHICS

5. CASE STUDY
STORE GRAPHICS CHALLENGE
Produce nationwide rollout of window
displays and graphics to promote the
Sony Style Make-Believe campaign.
All printing required critical color
management over multiple substrates
and materials. All elements to be
produced, delivered and installed
within 10 days of receipt of art files.
SOLUTION
The Bernard Group graphic/display
package included multiple sized acrylic
pedestals, window clings & wraps,
cut vinyl and all in-store signage.
UV Hexachrome color presses were
used to achieve perfect color
consistency over multiple substrates.
Pedestals were produced using 1/4”
white acrylic, mitered corners, LED
lighting and clear 1” acrylic tops
printed to match colors of campaign.
0% shipping damage.
PROJECT ATTRIBUTES
• BRAND MESSAGING
• MARKETING

6. CASE STUDY
STORE GRAPHICS CHALLENGE
Clinique was looking to gain retail
floor space for a new product launch
within Macy’s. The design needed to
accommodate multiple versions of their
existing fixtures.
SOLUTION
The Bernard Group designed a sign
kit consisting of direct print graphics
on expanded PVC with custom metal
attachment clips. White acrylic risers were
designed to hold clear acrylic product
testers and sign holders. All parts were
designed to be easily installed at store level.
PROJECT ATTRIBUTES
• MERCHANDISING
• BRAND MESSAGING
• MARKETING

7. CASE STUDY
STORE GRAPHICS CHALLENGE
Design a cost effective solution to
display featured products for “Back To
School” promotional window display.
The elements needed to be modular,
ship flat and be easy to assemble at
store level. Complete sign kit needed to
ship to 400 stores within 10 days.
SOLUTION
The Bernard Group designed a modular
system to hang from an 8 ft. vinyl
window banner. The featured product
boards not only provided the message
but also served as merchandising
displays. All component parts were
designed to be double-sided. Printed
corrugated boxes completed the
window display.
PROJECT ATTRIBUTES
• MERCHANDISING
• BRAND MESSAGING
• MARKETING

8. CASE STUDY
STORE GRAPHICS CHALLENGE
Create a dramatic window display
feature to draw customers into the
stores to test and purchase new
products.
SOLUTION
To achieve the requested dramatic
effect, The Bernard Group creative team
designed and developed a 2-sided
window graphic printed on 48”x96”
sheets of acrylic mirror, double sided.
The mirrors were cut into 12” strips with
angled ends, and hung at different
depths to add interesting dimension
to the beautiful and engaging image.
PROJECT ATTRIBUTES
• BRAND MESSAGING
• MARKETING

9. CASE STUDY
STORE GRAPHICS
CHALLENGE
Create large, colorful outdoor signage
for garden department to enhance the
space and identify the categories.
Materials used must be able to with-
stand the elements. Look and feel must
represent the upscale, retro brand.
SOLUTION
The Bernard Group produced large
scale, weather resistant banners
using original, retro artwork created
by an OSH executive. Fabric banners
“ Are you looking for a true
partner? Then look no further than The
that hung from posts were created
from a lightweight material that
Bernard Group. I have had the pleasure
to work with The Bernard Group
over the last 2 years. Their quality,
moved gently in the wind. Large
attention to detail, great pricing and vegetable identification signs were
problem solving abilities are a benefit
to any company. They came highly printed on corrugated plastic and die
recommended to me and have never
let me down. I recently had a project cut, staked directly in the plants for
where I had a vision in my head, but
no idea how to bring it to life in
durability and ease of use.
store. TBG dove in, collaborated with
me to develop the creative concept,
prototype and value engineering to
deliver exactly what I was expecting.
I look forward to a continued partnership
PROJECT ATTRIBUTES
with them in the future!
Stacy Sutter
” • BRAND MESSAGING
Director, Visual Marketing
Orchard Supply Hardware
• MARKETING

10. FIXTURES & MERCHANDISERS
FIXTURES & MERCHANDISERS
Fixtures & Merchandisers are a very big
part of the benefit that we offer our clients.
19”x17”x3’
DIMENSIONAL LOGO
What makes us different than many other
MADE FROM MDF fabricators is our ability to concept,
PAINTED GLOSS BLACK design, engineer and fabricate fixtures both
domestically and overseas.
VINYL
WINDOW
GRAPHIC
44”x24”x22” TRUNK
WITH PAINTED MDF
SHELF INSERTS
TRUNK WAS ORIGINALLY
DESIGNED FOR STYLIST
24”x24” TRUNK WITH
DEMONSTRATIONS AND
B&b VINYL GRAPHIC
IS NOW BEING USED
AND CASTERS
IN SALONS AS A KEY
VISUAL STATEMENT
AND MERCHANDISER

11. FIXTURES & MERCHANDISERS
“ The Bernard Group has been my main
print and fixture resource for well over ten
years, during my time as Visual Director at
Saks Fifth Avenue, NYC and currently at
Bumble & bumble (an Estee Lauder
Company). The Bernard Group has always
offered me the highest quality product,
whether it is printed material or fabricated
display solutions. I have nothing but the
highest respect for this company, their team,
and their approach to serving their clients.
They truly are the BEST in the business.
Ron Roberts
”
Director, Visual Merchandising
Bumble & bumble

12. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Bring new life to an existing selling
space by modifying the existing fixtures.
SOLUTION
The Bernard Group repurposed existing
fixtures by adding matte black acrylic
shelf covers, back panels, headers,
drawer fronts and top covers. We also
developed acrylic vitrines , dimensional
lettering and branded the drawer fronts
to create additional interest. The success
of the launch allows us to continue to
modify existing selling spaces for this
client.
PROJECT ATTRIBUTES
• MERCHANDISING
• SPACE MANAGEMENT
• BRAND MESSAGING
• MARKETING
• PRODUCT LIFECYCLE

13. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Advance Auto was looking for a fixture
to highlight products without the display
being overpowering and intrusive. The
graphics needed to be independently
interchangeable, with overall easy set
up. Budget was very rigid and limited.
0.25
0.75
39 2.00
°
SOLUTION
0.58 The Bernard Group designed a fixture
SECTION B-B with sleek, curved lines and minimized
Weld inside
the framework to keep the attention on
the product. Magnetic graphics provided
19.50
quick and easy flexibility for messaging.
The graphics were rolled into small
packages to reduce shipping costs.
4.00
0.13
The Bernard Group’s overseas supplier
25.76
was able to manufacture and air freight
the displays, beating their budget
BB expectations by saving $100 per unit
over the competition.
A
A
PROJECT ATTRIBUTES
• MERCHANDISING
2.00
0.06 .25
• SPACE MANAGEMENT
R0
20.00 • BRAND MESSAGING
0.28
• MARKETING
Ovalized tube • PRODUCT LIFECYCLE
1.50
12.00
SECTION A-A
0.50

14. CASE STUDY
FIXTURES & MERCHANDISERS CHALLENGE
Create a display that captures the
essence of this unique brand. Display
needed to stand out in the crowd, while
meeting low budget requirements of a
young company.
SOLUTION
The Bernard Group designed a display
that emulated fruit crates used to
package and ship coconuts (a primary
ingredient in the Vita CoCo product).
4 color printed header
on 1mm styrene
Natural wood was used, which is
0" backed up with
1/4” thick luan authentic and environmentally friendly.
Using a simple design and efficient
Logo and text
screened
construction methods, all budgets were
dark brown
PMS 4625 met.
Rough sawn
wood slats
PROJECT ATTRIBUTES
• MERCHANDISING
.5” Plywood Shelf
• SPACE MANAGEMENT
49.89"
• BRAND MESSAGING
1.5” x .75”
shelf support • MARKETING
• PRODUCT LIFECYCLE
8.187"
2.25"
2.25"
0.50"
2.25"
1.5” x 1.5”
3.5" Adjustable Levelers (4)
19.0"

15. THE UNUSUAL
THE UNUSUAL
The unusual is something that has become
part of our make up here. It’s sort of
what we call our “MacGyver” department.
The unusual essentially means that we’re
willing to problem solve through unique
projects that most aren’t willing to tackle.
6 FT. DIMENSIONAL
HANGING STARS
DIE CUT FROM
FOILED CARD STOCK

16. THE UNUSUAL

17. CASE STUDY
THE UNUSUAL CHALLENGE
As a Valentines promotion, Sephora
wanted to feature their products in
a giant candy box, in the window.
The display needed to be produced
in several sizes to accommodate
multiple sized store widows. A
practical and creative solution for
knock down shipping was also
needed. Most importantly, the display
needed to have easy, user friendly
installation, to be assembled by
store employees.
SOLUTION
The Bernard Group developed and
built a full structure that broke
down into shippable pieces. Ribbed
corrugated material was die cut to
create paper cups. Product icons
were printed on styrene and mounted
on stand-offs inside the cups to
create a 3D effect. Full color
instructions were provided for easy
assembly.
PROJECT ATTRIBUTES
• MERCHANDISING
• BRAND MESSAGING
• MARKETING

18. CASE STUDY
THE UNUSUAL CHALLENGE
Develop a versatile graphic element
using sequined paper that Macy’s
thought would be perfect for the image
they wished to portray. The sign needed
to be both single and double sided so it
could be used in the Junior Department,
aisles, as well a window display.
SOLUTION
Using expanded PVC, Styrene, acrylic,
along with the sequined paper, we
designed the image to be both single
and double sided.
PROJECT ATTRIBUTES
• MERCHANDISING
• BRAND MESSAGING
• MARKETING

19. CASE STUDY
THE UNUSUAL CHALLENGE
To stop traffic and entice customers to test
product with an enaging merchandising
display. The merchandiser needed to
accommodate five different linear systems
and to be easily installed by in-store
personnel. It was critial for these units to
attached securely to the existing linears.
SOLUTION
The Bernard Group designed a lightweight
expanded PVC body, digitally printed to
match the FLOWERBOMB color palette.
The sides were configured to adapt to
all five linear systems. Magnets and clips
“ The Bernard Group never ceases to
amaze me with their high level of integrity, were used to securely attach the unit to
innovation and customer attention. Their
the linears. An ornamental frame was
problem solving mind-set, combined with
incredible creativity and attention to detail,
designed, then machined to create a
has provided me with extraordinary solutions vacuum form tool. To keep the unit light
to a variety of projects. Working with them weight, white .060” styrene was used to
is truly an enjoyable experience.
” vacuum form the part. The graphics were
Angelica DelPriore digitally printed on .030” white styrene
Assistant V.P - Creative
EUROPEAN DESIGNER FRAGRANCES/ for a consistent look. The tester box was
RALPH LAUREN FRAGRANCES designed with an acrylic body wrapped
with custom tinted .020” aluminum. The
metal box and testers were packaged
separately and installed at store level.
FLOWERBOMB is the #1 selling fragrance
for this retailer.
PROJECT ATTRIBUTES
• BRAND MESSAGING
• MARKETING

20. 102 JONATHAN BLVD. N.
CHASKA, MN 55318
P 952 . 934 .1 900 F 952. 227.1 009
www.thebernardgroup.com
Craig Omdal
craig.omdal@thebernardgroup.com
W 952. 227.1 0 6 4 C 612.803.9145