5. New Zealand vs Australia
New Zealand* Australia**
Internet access 86% 98%
Facebook users (of population) 51% 60%
LinkedIn users (of population) 14% 15%
Twitter users (of population) 8% 10%
Test Cricket (from 1946) 8 27 17 draws
One day Cricket (from 1974) 34 84 5 no results
Men’s International Rugby Union 98 44
Women’s International Rugby Union 6 0
* World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au
7. Australia’s social media experience
Use internet: 98%
Use social media:
• 62% of Australians
• 73% of
Commonwealth
agencies
• 72% of
Commonwealth
politicians
8. Why do agencies use social media?
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%
9. At local government levels…
Social media tool Use now Likely to
Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%
Micro-blogging site (Twitter) 41.2% 32.7%
Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%
Professional networking (e.g.LinkedIn) 24.8% 18.3%
Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6%
Online forums like Google or Yahoo groups 17.0% 13.1%
Mobile apps (e.g. Snap Send Solve) 15.7% 26.1%
Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0%
Extranet/wikis (not Wikipedia) 6.5% 6.5%
SMS communication 3.9% 2.0%
Internal micro-blogging (e.g. Yammer) 2.6% 1.3%
DA apps (e.g. Planning Alerts) 2.0% 2.0%
Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of
Excellence for Local Government, University of Technology Sydney
10. All levels of Australian governments
l Over 600 online consultations in last four years
l Over 580 Departmental Twitter accounts
l Over 150 agency blogs
l Over 140 Facebook pages
l Over 120 agency mobile apps
l Over 55 agency YouTube channels
l At least 7 data competitions
11. Growth in Twitter use
Cumulative government Twitter accounts
600
500
400
Narromine Shire Council
300
200
100
0
12. Twitter use by govt. level & state
By level of government By state
ACT NT
6% 0%
NAT
Local National 23%
26% 24% NSW
26%
WA
8%
QLD
VIC
State SA 9%
17%
50% 10%
TAS
1%