Legacy Print Streams - What's the Big Deal? - A presentation from Crawford Technologies Inc. - http://www.crawfordtech.com/

1. Legacy Print Streams:What’s the Big Deal? A presentation fromCrawford Technologies Inc. www.crawfordtech.com Follow, Like and Join us at about.me/CrawfordTechInc

3. Define Legacy Print Streams

4. How did we get here?

5. Where do we want to go?

7. Introducing Crawford Technologies Since 2003, year-over-year double-digit revenue growth continues through both direct sales and partners, with over 700 customers globally, including: 4 of the world’s top 5 auto manufacturers 4 of the USA’s top 5 banks 4 of the USA’s top 5 P&C insurance companies 3 of the USA’s top 5 L&H insurance companies Approx 50% of direct customers are Print Service Providers

9. What are these legacy print streams?

10. Why are they still in use?

11. Why do we care about them?

12. Are they such a bad thing?

14. Electronic Envelope

15. Archive & view

16. Store in ECM

17. Report Output Management System

18. Combine multiple print files

19. Extract pages and combine with other pages from other print files

20. Commingling

21. House-holding

22. Redesign/Reformat

23. Compliance formatting and content changes

24. Change to/from duplex/simplex

25. Transpromo

26. Replace white space with 1:1 targeted messages and graphics

27. Convert to color

28. Printserts

29. Multi Channel distribution

31. What are Legacy Print Streams? Today's state-of-the-art is tomorrow's "Legacy" What do we have to work with? AFP, PCL, LCDS, Metacode, PostScript, IJPDS, PDF, XES, HTML, XML Which are considered Legacy? AFP, PCL, LCDS, Metacode, PostScript, IJPDS, PDF, XES, HTML So XML is not but then its not a print stream either "All Print Streams are Legacy"

32. The Alternative: Recomposition Buy a new state-of-the-art composition system and compose the data with it The better ones give you flexibility to do all these things But the application setup is time consuming$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ If you have to deal with a small number of applications this is good way to go But if your application count is large, then you could be looking at multi-decade project to convert everything

33. Question How many applications do you have to deal with? 10 100 500 1,000 10,000 50,000

34. Reality Is... Most organizations with new composition systems have converted only a small percentage of their applications to them The rest of the applications remain untouched This is why 95% of the applications still use Legacy Print Streams 65% of those surveyed said use of legacy platforms would continue to grow Source: BMC Software; 1,100 organisations surveyed

35. So where does that leave your other applications?

37. Keep pace with organizational goals

39. Electronic Envelope

40. Archive & view

41. Store in ECM

42. Report Output Management System

43. Combine multiple print files

44. Extract pages and combine with other pages from other print files

45. Commingling

46. House-holding

47. Redesign/Reformat

48. Compliance formatting and content changes

49. Change to/from duplex/simplex

50. Transpromo

51. Replace white space with 1:1 targeted messages and graphics

52. Convert to color

53. Printserts

54. Multi Channel distribution

56. Low acquisition and operational costs

57. Minimal application setup/conversion times

58. Easy to implement

60. Operational Document Re-engineering

61. Automated Document Factory/Document Integrity Systems

62. Document Accessibility Services

63. Report Output Management Systems

64. Co-mingling and print file combining Document Re-engineering

65. Transpromo Document Re-engineering

67. Print Stream Transforms Leverage legacy print streams and allow them to be repurposed Load balancing across multiple print platforms Convert to supported format for downstream processing in other software Extend life of legacy assets/applications Increase utilization of existing assets Enable print output for online presentment Extract billing information Data/messaging verification & reporting Repurposing data PCL HTML PDF PS XES AFP Line Printer Data XML Xerox LCDS/Metacode IJPDS

68. Document Reengineering Add bar codes Add QR Codes for multi-channel communications Add Intelligent Mail Barcodes Postal Sortation Add finishing information (tray pulls, etc.) Index for ADF Create print run manifests for file-based inserters & Post Office

71. Document Accessibility Services Alternate formats: Braille Large Print Audio eText Accessible PDF

72. Report Output Management Systems eDelivery Electronic Envelope Archive & view ECM Report Output Management PCL HTML PDF PS XES AFP Line Printer Data XML Xerox LCDS/Metacode IJPDS

73. Commingling and Combining Document Re-engineering Combine multiple print files Extract pages and combine with other pages from other print files Commingling House-holding

74. Transpromo Document Re-engineering . . .to this . . . Go from this . . .

76. Adding color to legacy black & white applications

77. Detect available white space to apply text and image-based marketing content there

78. Merge PDFs for marketing, regulatory or other informational purposes

79. Add PURLS (personalized URLs)

80. Add QR codes to direct smart-phone savvy customers to relevant offers and info

81. Add color to black & white applicationsGo from this . . . . . .to this, in a few weeks For a fraction of the traditional cost, with nominal IT involvement and without disrupting production

82. Streaming Multi Channel Distribution Providing documents the way the customers want them

83. Providing documents the way the customers want them Print Stream Transforms Document Reengineering eDelivery Document Accessibility Services Print & Mail Streaming Smart Phones Streaming Streaming Online Streaming Accessibility

85. Electronic Envelope

86. Archive & view

87. Store in ECM

88. Report Output Management System

89. Combine multiple print files

90. Extract pages and combine with other pages from other print files

91. Commingling

92. House-holding

93. Redesign/Reformat

94. Compliance formatting and content changes

95. Change to/from duplex/simplex

96. Transpromo

97. Replace white space with 1:1 targeted messages and graphics

98. Convert to color

99. Printserts

100. Multi Channel distribution

104. Using Document Re-engineering and Print Stream Transforms, many organizations are leveraging their Legacy Print Streams to achieve many innovative, successful and profitable mileposts with minimal investments

105. This includes leading edge initiatives such as Transpromo, Document Integrity Solutions, Archive, Online Viewing, and Electronic Document Distribution

106. Document Accessibility Services can address the small percentage of customers with disabilities addressing 100% of customers