Transpromo on a Budget - Xplor 2011 presentation - A presentation from Crawford Technologies - http://www.crawfordtech.com/

1. Transpromo on a Budget A presentation fromCrawford Technologies Inc. www.crawfordtech.com Follow, Like and Join us at about.me/CrawfordTechInc

2. Introducing Crawford Technologies Founded in 1995 and based in Toronto, CrawfordTech is a privately held global software company On PROFIT 100 list of fastest growing companies in Canada Core competency is in transaction print stream and document production software, including: Automated Document Factory and Integrity solutions Document Re-engineering solutions Print stream conversions/transform solutions Document Archive Solutions Document integration/workflow solutions Document Accessibility Services

3. Why Transpromo? Direct Mail campaigns are becoming less and less effective and can cost up to $2 per piece –75% of some direct mail isn’t opened. Response rates are typically 0.5% to 1.5% Outbound calling campaigns are more expensive and legislative barriers are coming to bear - cost is approx. $5 per connection. Response rates are typically 2% to 4% Branch or agent promotions cost approximately $8 per effort Enhancing existing transactional documents costs only pennies because the paper and postage are already paid for People take between 1 and 3 minutes to review their transactional documents and 99% of bills and statements are read

4. Traditional Transpromo 90% of the applications that produce transactional documents were written back in the 80s and 90s and earlier A lengthy IT project, that goes back to the composition stage is required including changes to supporting applications Hardware upgrade and/or reconfiguration may be required Bottom line: MajorCapEx LengthyTime to Market SignificantIT involvement

5. How can Transpromo on a budgetbe accomplished? Through document re-engineering – which means enhancing existing content at the print file level Some Transpromo enhancements require going back to the composition phase versus via document re-engineering such as: Text and section reflowing across pages Highly variable page layouts - dynamic content placement from customer to customer

7. How document re-engineering can meet most Transpromo requirements Use rules-based logic to determine how to enhance that print file, such as: Remove content for eDelivered documents - Bar codes Ingest external files to use information not available in the print file: CRM segmentation data Database of graphical or other content for inclusion into available white space Add PURLs for eDelivered documents Add QR Codes for mail delivered documents

8. Transpromo investment strategies We see two camps, each requiring different investment approaches: Those that are happy with their current transactional documents and printing hardware, but want to add one to one messaging Those that feel it is time for a full redesign that requires composition engine capabilities, high speed full color and are looking for the Transpromo ROI to justify it

10. Minimal CapEx (for around $100K)

12. Implementation times measured in yearsPilot costs will be $100k to $150K depending on: Size of pilot Is full color required for the pilot Is a full color device available Cost of full color device for pilot volumes

13. Solution Snapshots

15. Problem: Salmat’s banking client wanted to turn off paper based statement yet continue to market to its customers without changing the current application or their use of CMOD archive

16. Solution: Customer implemented a Crawford Tech document re-engineering solution to:Index existing AFP files with additional fields for retrieval purposes Load indexed AFP file into CMOD supporting the existing archiving, viewing and reprinting processes Upon retrieval from CMOD, CrawfordTech’s software is invoked to merge in full color paper stock backgrounds, terms & conditions text, and full color PDFs representing the inserts that would have been in the client’s envelope. Customer is adding PURLs in next phase of project. Convert to PDF and deliver to client screen for presentment

18. Solution: A CrawfordTech document re-engineering solution was used on the existing production print stream in a two-pass implementation

20. Page number where white space appears

21. Amount of white space available on the page

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