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Digipack
1. What is a Digipak?
A digipak is a style of packaging for a
CD, DVD or BD. Digipaks typically consist of a gatefold
(book-style) paperboard or card stock outer
binding, which contains a plastic shelf that usually
holds either one or two CD’s or DVD’s to the wall.
Digipaks were first made to be used be big
record labels, to make there artists stand out from
the crown, plus if they had lyrics in from the
album, makes the reader know the song faster if they
look at it.
In side they can contain lyrics, record label
(who helped produce it), quotes from the
singers, contacts information, fan’s good and thank
you messages.
2. The title is taking up a quilter
of the page, showing that this
is important but as it’s been
placed in front of the
singer, shows that this is more
important as it’s the title of
the band and is what people
search for when wanting to
listen to is or buy it.
This title has a unique font style, making it stand out from the original font type
ups, plus it needs to be big, bold, sharp, loud and noticeable to suit it’s style of
music.
The subheading underneath the title, telling you the album's name is on a different
font compared to the Main title. This has been done on purpose because there is
more to read in this sentence, so needs to be a more basic font type.
As it’s a male main singer in
his twenties, this tends to
attract teenage girl and girls
with in the same age range.
The style and shapes of the background behind the singer would
attract females as it’s very groovy and flows easily but the colours
that it’s made up of would attract males as it’s the stereotypical male
selection of colours, blue, green, black and a hint of yellow to
separate the blue from the green.
The main singer has been
shot in a close up, eye level
with the camera, giving the
effect of the singers eyes
starring at you. They have
done this to bring the
viewers in closer to the CD
cover, as if her was actually
look at them.
This image is taking up the
whole page, showing that
this is the main singer and
all focus will be on him
during the songs and on the
cover.
3. A double page image has been used to make the
booklet seem more full, but it also gives the impression
of the type of music that this is involved
with, dancing, loud and club type music.
These wavy, streak lines that are continuing from the
cover, through the booklet gives the impression of
club, disco lights. Beams of light that are normally
used in clubbing areas.
They have used a long shot to show
his body movement within his
dancing, this again relates back to
fact that this type of music can be
danced to, preternaturally in clubs.
4. A free mid shot, focusing on girls has been used to show the main female
singer, plus also gives the atmosphere of people dancing in a club. We can
tell this woman in the middle is the main female singer because they have
made her stand out by wear a black top, just like the image of the male
singer on the front, she’s been placed in the centre and the other woman
are facing away from the camera, centre woman is looking straight at the
camera.
The other half of
the second page
has been taken
up by the first
song that would
be played on the
CD. This includes
the songs title
and lyrics to let
people sing
along to the song
if they don’t
know the words.
This image takes up one and a half pages to fill out the booklet
more, plus it also allows the main female singer to show an
appearance and have the same amount of space to show her
face just like the male singer on the front cover.
5. This layout of these pages have swapped round from the previous
pages, by doing this people focus on the further right hand
side, then automatically look at the woman on the sun beds. This
makes sure that the image of these woman are noticed.
The green and blues waves have continued
through onto the black background with the
song lyrics on to keep the idea of clubbing in
the viewers mind. This image is continuing
because it’s the house type of the album, it
connects each page together.
These woman lying erotically on sun beds are
going to attract the male sex, potentially teenage
boys as this album is aimed at teenagers.
6. Song from the CD continue through the booklet.
Each song that is mentioned is placed in the same
style of front, each new song has a white
strip, clearly showing the reader where songs
begin, plus the title of the songs are coloured in
green, not white to match the style of the blue and
green background waves.
This font style is the same style as the subheading being used on the
front cover. That have used this font to keep a constant flow through
the booklet, plus they couldn’t use the main titles font because that
would take the unique style away from it if it was used more then
once, also it would be hard to read all of these songs in that style.
7. Considering that this technique of double paged image has been used
before, this is clearly just been put in the booklet to fill up more
pages, but on the other hand it could be an idea of continuing the feel of
dancing and up beat movement to match the songs that have been
printed before this section.
8. Two pages of song lyrics in detail with
titles allow readers to sing each song
word for word.
9. It’s tradition for either the whole
band, production team or the main
singers to leave a thank you message at
the end of the booklet for again either
the companies that have helped produce
the album or to the public that have
brought this album
The booklet has
nicely kept the
house style
flowing through
each
page, allowing
the writing to be
red on top of the
colours, plus
using the right
about of colour
and an even
about of black
negative space.
10. A background has replaced the light beams from the
front cover but have continued with the wave of
blues, greens and yellows, this creates a stronger
connection, even though it is physically connected.
Fan’s
information, t
his allows any
big fans to get
additional
music videos
and songs on
their phones.
11. A basic list of the song available on the CD is listed in green and white coloured text.
The same font has been used but has just been increased through it’s boldness. As not
much needs to be added on the back of the CD cover, the size has been increased on
the text to fill up curtain areas more.
A bar code is placed on
the back to allow
customers to by it from
the store.
This shows that this album is advertised by the
Hard2Beat record label company.
12. This is a clear symbol showing that there will be valance
and bad language within the album.
A mini CD is
representing
the CD inside
as it has the
same patter
in the centre.
These pointing
out triangles
make it seem as
if the page is
being torn apart
by this angry
elephant
heading
towards the
viewer.
A clear image of
each of the main
singers in each of
the corners. The
camera is at a
slight low
angle, making
them seem more
tough and
threatening
The title has a sharp white colour on a deep black pointed
background. The font is bold, bulky and sharp edged.
13. Similar text to the title, but this is more slight and
squashed.
Each of these selections tells
the reader who sang it, how
long it to create and publish
it, people who rated it in music
magazines and who helped
produce it. This continues on for
four pages, a description for
each song.
Each image of each singer has been
edited in black and white with a hint
of blue over the top. The hint of blue
creates a connection between the
images and the house style of the
cover. Next to the images is an arrow
pointed towards the gutter of the
booklet, this takes up more room on
the page, allowing them to not type
so much on each page, also enhances
the attitude that’s coming from the
image.
14. These first four paragraphs are personal “thank you” messages
from each of the singer to who helped them through rough and
good times. It also mentions there favourite and best song they
have worked on through the album, plus there favourite music
video.
After an individual thank you from each singing
member of the band, there is a group thank
you, saying they couldn’t do it without each
and everyone of them.
The same style of imagery has been used but
been replaced with the bands symbol (angry
elephant), they have used the band’s symbol for
this section because these two pages are focused
on the whole band.
15. A low angle image has been taken to show off the groups power and trust
between them. This makes them seem dominating with in this music
genre and controlling.
From what there
wearing, it shows
that this album is
based on hip hop/
light rap from the
caps, big jackets and
the females extra
flesh showing.
The blue again has
been used as a
backdrop but have
used the yellow as a
standing plat for, this
yellow is symbolising
gold, showing that
there the best with
bling.
16. Bar code for customers to buy it
from the shop.
Even though this is on a completely different
piece of paper that not physically connected to
the front cover, it’d kept with the house style
by adding the larger pointed triangles and the
main colour blue.
The CD it’s self even carries on the
house style by having these faint blue
lines running round the disc, plus it has
the same font as the front cover.
The booklet simple slots into the CD
case, showing an attitude and dominating
image of the band, allowing the public to
get an idea of what the music is going to be
like before playing it.