India is getting younger an evolving. Lots have changed and its time to bring younger generation to protect the heritage and also open.

1. Culture
&
Heritage
-­‐
India
Focus
CREATE BRAND MARKET
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Changing
Perceptions
of
Stakeholders
By
SACHIN BANSAL

2. India
is
a
land
of
various
cultures,
tradi+ons,
religions,
art
and
so
on
as
people
of
various
religions
live
together.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

3. Indian
society
is
considered
as
one
of
the
most
cultured
in
the
world.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

4. Language,
religion,
food
and
the
arts
are
just
some
of
the
various
aspects
of
Indian
culture.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

5. Religion
-­‐
India
is
iden.fied
as
the
birthplace
of
Hinduism
and
Buddhism.
A
huge
majority
—
84
percent
—
of
the
popula.on
iden.fies
as
Hindu.
There
are
many
varia.ons
of
Hinduism,
and
four
predominant
sects
—
Shaiva,
Vaishnava,
Shakteya
and
Smarta.
About
13
percent
of
Indians
are
Muslim,
making
it
one
of
the
largest
Islamic
na.ons
in
the
world.
Chris.ans
and
Sikhs
make
up
a
small
percentage
of
the
popula.on,
and
there
are
even
fewer
Buddhists
and
Jains.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

6. www.crea'ngdemand.org
Language
-­‐
India
has
28
states
and
seven
territories,
and
each
has
at
least
one
official
language.
While
the
na+onal
languages
are
Hindi
and
English,
there
are
about
22
official
languages
and
nearly
400
living
languages
spoken
in
various
parts
of
the
country.
Most
of
the
languages
of
India
belong
to
two
families,
Aryan
and
Dravidian.
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

7. FOOD
Indian
cuisine
boasts
Arab,
Turkish
and
European
influences.
It
is
known
for
its
large
assortment
of
dishes
and
its
liberal
use
of
herbs
and
spices.
Cooking
styles
vary
from
region
to
region.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

8. Wheat,
Basma.
rice
and
pulses
with
chana
(Bengal
gram)
are
important
staples
of
the
Indian
diet.
The
food
is
rich
with
curries
and
spices,
including
ginger,
coriander,
cardamom,
turmeric,
d r i e d
h o t
p e p p e r s ,
a n d
cinnamon,
among
others.
Chutneys
—
thick
condiments
and
spreads
made
from
assorted
fruits
and
vegetables
such
as
tamarind
and
tomatoes
and
mint,
cilantro
and
other
herbs
—
are
used
generously
in
Indian
cooking.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

9. ARCHITECTURE
The
most
well-­‐known
example
of
Indian
architecture
is
the
Taj
Mahal,
built
by
Mughal
emperor
Shah
Jahan
to
honor
his
third
wife,
Mumtaz
Mahal.
It
combines
elements
from
Islamic,
Persian,
OWoman
Turkish
and
Indian
architectural
styles.
India
also
has
many
ancient
temples.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

10. ARTS
India
is
well
known
for
its
film
industry,
which
is
based
in
Mumbai
and
is
oXen
referred
to
as
Bollywood.
The
country
began
as
a
major
producer
of
movies
in
the
1930s.
Today
the
films
are
known
for
their
elaborate
singing
and
dancing
and
Bollywood
produces
more
films
per
year
than
Hollywood.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

11. Indian
dance
has
a
tradi.on
of
more
than
2,000
years.
The
major
classical
dance
tradi.ons
—
Bharata
Natyam,
Kathak,
Odissi,
Manipuri,
Kuchipudi,
MohiniaWam
and
Kathakali
—
draw
on
themes
from
mythology
and
literature
and
have
rigid
presenta.on
rules.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

12. CLOTHING
Indian
clothing
is
closely
iden.fied
with
the
colorful
silk
saris
worn
by
many
of
the
country’s
women.
The
tradi.onal
clothing
for
men
is
the
dho.,
an
uns.tched
piece
of
cloth
about
5
yards
long
that
is
.ed
around
the
waist
and
legs.
Men
also
wear
a
kurta,
a
loose
shirt
that
is
worn
about
knee-­‐length.
For
special
occasions,
men
wear
a
sherwani,
which
is
a
long
coat
that
is
buWoned
up
to
the
collar
and
down
to
the
knees.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

13. What
makes
Indian
society
cultured
and
popular
world-­‐over
is
the
fact
that
people
of
various
religions
here
live
together
like
a
well-­‐knit
family
and
celebrate
fes'vals
with
joy
and
fes'vity.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

14. Indian
society
is
modifying
in
the
name
of
geang
modern
at
a
very
fast
pace.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

15. This
unique
quality
of
being
able
to
transform
life
so
totally
belongs
only
to
Indian
spirituality.
Our
spirituality
is
not
bookish
and
confined
to
scriptures
alone,
it
is
very
prac.cal
and
scien.fic,
and
can
be
integrated
in
our
daily
lives.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

16. We
have
always
considered
music
and
dance
as
an
indivisible
part
of
our
culture
and
heritage
since
.me
immemorial.
Lord
Shiva
Himself
performed
the
Tandava.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

17. Indian
Food
and
Cooking
styles.
We
cook
such
a
variety
of
dishes
across
the
country.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

18. The
huge
number
of
tourist
spots
that
one
can
find
to
visit
in
India,
cannot
be
matched
by
any
other
country
in
the
world.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

19. The
culture
of
India
is
one
of
the
oldest
and
unique.
In
India,
there
is
amazing
cultural
diversity
throughout
the
country.
The
South,
North,
and
Northeast
have
their
own
dis.nct
cultures
and
almost
every
state
has
carved
out
its
own
cultural
niche.
There
is
hardly
any
culture
in
the
world
that
is
as
varied
and
unique
as
India.
India
is
a
vast
country,
having
variety
of
geographical
features
and
clima.c
condi.ons.
India
is
home
to
some
of
the
most
ancient
civiliza.ons,
including
four
major
world
religions,
Hinduism,
Buddhism,
Jainism
and
Sikhism.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

20. INDIAN
PAINTING
Pain.ng
flourished
as
an
art
form,
from
the
pre-­‐
historic
age.
The
Neolithic
man's
drawings
on
the
walls
of
his
cave
dwellings
represent
the
oldest
examples
of
Indian
pain.ng.
Pain.ngs
on
pots
discovered
from
the
Harappan
Civiliza.on
(3000
BC),
the
cave
pain.ngs
of
Ajantha
and
Ellora
using
earth
and
vegetable
dyes
(I-­‐V
Century
AD),
wall
pain.ngs
in
the
temple
of
Tanjavoor
(I
Century
AD)
and
the
Kalankari
art
forms
in
the
Vidharba
temple
present
the
refinement
in
techniques
and
process.
Indian
art
is
an
art
of
social,
poli.cal
and
religious
influences
which
changed
with
evolving
civiliza.ons
in
all
areas
of
ar.s.c
expressions.
It
is
one
of
the
oldest
and
resilient
cultures
on
earth.
It
had
integrated
indigenous
and
outside
influences
but
kept
a
unique
iden.ty
of
its
own.
Like
any
other
art
form,
pain.ng
is
also
revolving
around
gods,
legends,
folklore
and
nature.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

21. INDIAN
THEATRE
Indian
tradi.on
of
theatre
is
rich
and
evolved
with
the
ancient
rituals
and
seasons
of
the
country.
It
is
believed
that
Lord
Brahma
created
Natyaveda,
the
fiXh
Veda
on
Natya
(ac.on)
as
a
mode
of
recrea.on
for
all
class
of
the
society
by
incorpora.ng
words
from
Rig
Veda,
music
from
Sama
Veda,
ac.on
from
Yajur
Veda
and
emo.on
from
Adharva
Veda.
Sage
Bharata
who
perfected
the
drama.c
art
and
wrote
Natya
Shastra,
a
great
comprehensive
work
on
the
science
and
technique
of
Indian
drama,
dance
and
music
enacted
the
first
drama
to
the
audience
of
'Devas'.
Through
the
medium
of
drama,
common
man
was
presented
with
the
Ithihasas,
Puranas,
and
Mythology.
Dance
has
played
an
important
role
in
the
birth
of
theatre.
According
to
Natya
Shastra,
dancing
and
drama.c
representa.on
has
an
in.mate
rela.onship.
Drama
gradually
moved
from
defic.ng
mythological
themes
to
social
issues
of
today.
Cinema
and
serials
on
the
mini
screen
are
nothing
but
offshoots
of
this
age
old
culture.
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

22. Reputation to overall gains
www.crea'ngdemand.org
Strategically
connected
with
clients,
engaging
and
involving
them:
• How
to
get
closer
to
customers?
• To
build
brand
awareness
and
enhance
loyalty?
• To
posi'on
new
products
and
services
for
the
effec've
market
penetra'on?
• To
fulfill
what
customers
really
desire?
Special+es
Brand
Strategy,
business
entry
&
planning,
product
development,
internet
marke'ng,
trade
distribu'on,
public
private
partnerships,
sustainable
tourism
management
and
investment
promo'on.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin
Bansal
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus

23. SACHIN
BANSAL-­‐
Chief
Explorer
INDIA
:
+91
97111
90192
sb@crea'ngdemand.org
www.crea'ngdemand.org
facebook.com/crea'ngdemand
DELHI LONDON MELBOURNE NEW YORK ITALY
www.crea'ngdemand.org
Copyright
2014-­‐2015
Presenta'on
by:
Sachin
Bansal
Culture
&
Heritage
-­‐
India
Focus