A

1. Business Model Canvas meets Lean Startup
Lean Startup meetup Wellington, NZ
20 July 2012
by Michael Elwood-Smith, Creative HQ
Acknowledgements to:
• businessmodelgeneration.com
• Alex Osterwalder et al
• Steve Blank , Bob Dorf
• Eric Ries

2. Why?
Great product ≠ business success
No business plan survives first customer contact
Revenue is the life-blood of a business
High-growth, investable businesses need a
repeatable, scalable business model
(make money, be profitable, grow)

4. Business Model Canvas Introduction

19. There are no facts inside the building,
so get outside...

20. How?
• Use the Canvas as a
scorecard to track
progress in search for a
business model
• Update Canvas weekly
with new insight –
highlight changes in RED
• As you accept changes
integrate to Canvas by
changing to BLACK
• Repeat with new changes
Ref: Steve Blank, “The Startup Owner’s Manual” in RED

21. Lean Startup – Agile Sprints
HYPOTHESES
(GUESSES)
IDEAS
DESIGN
INSIGHTS LEARN BUILD EXPERIMENTS
DATA
CODE
MEASURE
TEST
Ref: Eric Ries, “The Lean Startup”

22. Tools
• A3 Paper & Post-its
• iPad – Business Model Toolbox
• Includes business model calculator
• http://www.businessmodelgeneration.com/toolbox
• www.LeanCanvas.com
– Collaborative plus experiment tracking
Action for Startup Weekend: Signup to Lean Canvas

23. More info
www.Steveblank.com
Creating Startup Success 101
http://www.slideshare.net/sblank/successful-
entrepreneurship-1
Lean LaunchPad
http://i245.stanford.edu/