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10 Tips:
Creating High Impact Content
1
    Create A Strategy and a Plan
2   Start with the voice
3      Fix your Hub; Create a blog

1. Evaluate       2. Compare   3. Differentiate
4   The Integration Connection


           HUB
5    SEO

                                        Variety


     Keywords                Strategy


                   Results


    Authenticity
6   Content Solves Everything!
             Traditional
             Digital
             Integration

            Social uses:

             Customer Service
             Lead generation
             Adding value to commoditized industries
             Thought leadership and Brand Awareness
             Managing reputation
             Community/Culture
             Intranets
             Retaining, Educating & Engaging
7
       The Art of Curating
            Look     FInd
                                Discover
1.       Research    Seek

       Organize
                   Collect         Compilate
2.   Compile                 Gather


     News      Give Credit            Post it
3.     Thoughts         Disagree                Agree
8
         Repurpose This!




Write once, reuse often…
9   Don’t Stop; Invite Others…
It’s for Everyone!
 10

                          Big

      Little                       Services
B2B
              Products
                    B2C
        Start Up
                                Established
11   Bonus: It’s All in the Numbers
Creating Enthusiasts…Excelerating Growth




    Thank You

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10 Tips on How to Create High Impact Content

  • 1. 10 Tips: Creating High Impact Content
  • 2. 1 Create A Strategy and a Plan
  • 3. 2 Start with the voice
  • 4. 3 Fix your Hub; Create a blog 1. Evaluate 2. Compare 3. Differentiate
  • 5. 4 The Integration Connection HUB
  • 6. 5 SEO Variety Keywords Strategy Results Authenticity
  • 7. 6 Content Solves Everything!  Traditional  Digital  Integration Social uses:  Customer Service  Lead generation  Adding value to commoditized industries  Thought leadership and Brand Awareness  Managing reputation  Community/Culture  Intranets  Retaining, Educating & Engaging
  • 8. 7 The Art of Curating Look FInd Discover 1. Research Seek Organize Collect Compilate 2. Compile Gather News Give Credit Post it 3. Thoughts Disagree Agree
  • 9. 8 Repurpose This! Write once, reuse often…
  • 10. 9 Don’t Stop; Invite Others…
  • 11. It’s for Everyone! 10 Big Little Services B2B Products B2C Start Up Established
  • 12. 11 Bonus: It’s All in the Numbers