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SHORTLIST CONSUMER MARKETING CRISTAL (WORLDWIDE)
2 - Client Acquisition
ID

Campaign Name

848-3 PMU Serial Parieurs
1008-4

Ad Title

Advertiser
PMU
Canalplay

insomny coffee by canalplay

Agency Name
Publicis Modem
Buzzman

Country
France
france

3 - Drive to store/ to e shop
ID

Campaign Name

922-5 CINZIA YOUR SKIN FRIEND

Ad Title

Advertiser

CINZIA YOUR SKIN FRIEND

IDI Farmaceutici (Merck Sharp & Dohme Group)

Agency Name
LEO BURNETT CO. Srl Milan

Country
Italy

4 - Point of Sales / eCommerce Animation
ID

Campaign Name

WONDERLAND. LANCÔME : PAST,
824-15
PRESENT, FUTURE

Ad Title

Advertiser

WONDERLAND. LANCOME : PAST,
PRESENT, FUTURE

Lancôme

Agency Name
DigitasLBi Paris

Country
France

6 - Social Network Client Relationships
ID

Campaign Name

858-7 Grow Your Own
901-3 Buddy Cup
970-5 The Candidate

Ad Title

Advertiser
Heinz Tomato Ketchup
AmBev
Publicis Italy

Buddy Cup

Agency Name
We Are Social
Agencia Africa
Publicis Italy

Country
France
Brazil
Italy

7 - Client Contact via Mobile Communication
ID

Campaign Name

Ad Title

813-1 PLEASE THE WORLD

Advertiser
BEAUTE PRESTIGE INTERNATIONAL

Agency Name
KASSIUS

Country
FRANCE

8 - Relationship with Youth Market
ID

Campaign Name

676-5 Skoda Hostel
839-1 Fast & Safe
848-11 SFR 4G LIVE

Ad Title
Skoda Hostel

Advertiser
Skoda
Norwegian Public Roads Administration/Statens
Vegvesen
SFR

Agency Name
BBDO Russia Group
Kitchen Leo Burnett
Red

Country
Russia
Norway
France

10 - Best use of Merchandising / In-Store Marketing
ID

Campaign Name

475-18 Kinokuniya Books

Ad Title
Bookends

Advertiser
Kinokuniya Books

Agency Name

United Arab
Emirates

JWT

11 - Best use of Broadcast in a Promotional Campaign
ID

Campaign Name

479-8 SABB SALE

Ad Title
SABB Little Space. Big Impact

Advertiser
SABB - THE SAUDI BRITISH BANK

Country

Agency Name
JWT Riyadh

Country
Saudi Arabia

12 - Best use of Print, Classic Outdoor in a Promotional Campaign (poster, magazine, insert…)
ID

Campaign Name

885-1 I wish my son had cancer
820-9 MICRO PRICE

Ad Title
I wish my son had cancer

Advertiser
Harrison's Fund
SNCF

Agency Name
ais London
TBWAPARIS

Country
UK
France
13 - Best use of Ambient in a Promotional Campaign
ID

Campaign Name

676-14 Smart Twist: The Simplest Test Drive
842-1 Ever & Safe
Fast
918-16 mikado even if you shouldn't

Ad Title

Advertiser

Smart Twist: The Simplest Test Drive Ever Mercedes Benz AG
Norwegian Public Roads Administration/Statens
Vegvesen international
Mondelez

Agency Name
BBDO Russia Group
Kitchen Leo Burnett
Buzzman

Country
Russia
Norway
France

14 - Best use of Digital in a Promotional campaign
ID

Campaign Name

893-4 THE INSHOOTABLES

Ad Title

Advertiser

THE INSHOOTABLES

Nokia France

Agency Name
Wunderman France

Country
France

15 - Best use of other Digital Platforms in Promotional campaigns (MMS...)
ID

Campaign Name

Ad Title

Advertiser

858-5 Wimbledon Wiggle

evian

Agency Name
We Are Social

Country
France

16 - Best use of Direct Marketing
ID

Campaign Name

800-3 THE KNITTED-YOURSELF COUPON
1008-5

Ad Title

Advertiser

THE KNITTED-YOURSELF COUPON
insomny coffee by canalplay

BERGERE DE FRANCE
Canalplay

Agency Name
BEING
Buzzman

Country
FRANCE
france

17 - Best use of Promo & Activation
ID
461-1
475-15
475-19
906-2
918-4
975-8

Campaign Name
Dettol Germ Stamps
HSBC Car Lover's Lie Detector Test
Kinokuniya Books
TBWAMoscow
Milka Last Square
All eyes on S4

Ad Title

Advertiser

Dettol Germ Stamps
HSBC Car Lover's Lie Detector Test
Bookends
Charge the city with the energy of
running
All eyes on S4

Reckitt Benckiser
HSBC
Kinokuniya Books
adidas
Mondelez international
Swisscom (Schweiz) AG

Agency Name
Havas Worldwide Middle East
JWT
JWT
TBWAMoscow
Buzzman
Heimat Werbeagentur GmbH

Country
UAE
UAE
United Arab
Emirates
Russia
France
Germany

18 - Best Integrated Campaign in Direct Marketing
ID
475-20
844-35
903-3
779-1
918-5

Campaign Name
Kinokuniya Books
THE COUNTRYWIDE JOKE
Hawker Heroes
Giving is the gift
Milka Last Square

Ad Title
Bookends
THE COUNTRYWIDE JOKE
Hawker Heroes
Giving is the Gift

Advertiser
Kinokuniya Books
CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL
Singapore Telecommunications
Nowegian Post
Mondelez international

Agency Name
JWT
FRED & FARID GROUP (KIDS LOVE JETLAG, FRED & FARID
MEDIA)
BBDO SINGAPORE PTE LTD
Kitchen Leo Burnett
Buzzman

Country
United Arab
Emirates
FRANCE
Singapore
Norway
France

19 - Best Integrated campaign in Promo & Activation
ID

Campaign Name

737-33 A RING TO BRING THEM CLOSER
918-6 Milka Last Square
697-1 The Art of Ironing

Ad Title
A RING TO BRING THEM CLOSER

Advertiser
McDonald's
Mondelez international
Philips

Agency Name
Leo Burnett Moscow
Buzzman
DDB Russia

Country
Russia
France
Russia

20 - Best Technological Innovation
ID
848-13 SFR 4G LIVE

Campaign Name

Ad Title

Advertiser
SFR

Agency Name
Red

Country
France

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Consumer Marketing Cristal Shortlist / Cristal Festival 2013

  • 1. SHORTLIST CONSUMER MARKETING CRISTAL (WORLDWIDE) 2 - Client Acquisition ID Campaign Name 848-3 PMU Serial Parieurs 1008-4 Ad Title Advertiser PMU Canalplay insomny coffee by canalplay Agency Name Publicis Modem Buzzman Country France france 3 - Drive to store/ to e shop ID Campaign Name 922-5 CINZIA YOUR SKIN FRIEND Ad Title Advertiser CINZIA YOUR SKIN FRIEND IDI Farmaceutici (Merck Sharp & Dohme Group) Agency Name LEO BURNETT CO. Srl Milan Country Italy 4 - Point of Sales / eCommerce Animation ID Campaign Name WONDERLAND. LANCÔME : PAST, 824-15 PRESENT, FUTURE Ad Title Advertiser WONDERLAND. LANCOME : PAST, PRESENT, FUTURE Lancôme Agency Name DigitasLBi Paris Country France 6 - Social Network Client Relationships ID Campaign Name 858-7 Grow Your Own 901-3 Buddy Cup 970-5 The Candidate Ad Title Advertiser Heinz Tomato Ketchup AmBev Publicis Italy Buddy Cup Agency Name We Are Social Agencia Africa Publicis Italy Country France Brazil Italy 7 - Client Contact via Mobile Communication ID Campaign Name Ad Title 813-1 PLEASE THE WORLD Advertiser BEAUTE PRESTIGE INTERNATIONAL Agency Name KASSIUS Country FRANCE 8 - Relationship with Youth Market ID Campaign Name 676-5 Skoda Hostel 839-1 Fast & Safe 848-11 SFR 4G LIVE Ad Title Skoda Hostel Advertiser Skoda Norwegian Public Roads Administration/Statens Vegvesen SFR Agency Name BBDO Russia Group Kitchen Leo Burnett Red Country Russia Norway France 10 - Best use of Merchandising / In-Store Marketing ID Campaign Name 475-18 Kinokuniya Books Ad Title Bookends Advertiser Kinokuniya Books Agency Name United Arab Emirates JWT 11 - Best use of Broadcast in a Promotional Campaign ID Campaign Name 479-8 SABB SALE Ad Title SABB Little Space. Big Impact Advertiser SABB - THE SAUDI BRITISH BANK Country Agency Name JWT Riyadh Country Saudi Arabia 12 - Best use of Print, Classic Outdoor in a Promotional Campaign (poster, magazine, insert…) ID Campaign Name 885-1 I wish my son had cancer 820-9 MICRO PRICE Ad Title I wish my son had cancer Advertiser Harrison's Fund SNCF Agency Name ais London TBWAPARIS Country UK France
  • 2. 13 - Best use of Ambient in a Promotional Campaign ID Campaign Name 676-14 Smart Twist: The Simplest Test Drive 842-1 Ever & Safe Fast 918-16 mikado even if you shouldn't Ad Title Advertiser Smart Twist: The Simplest Test Drive Ever Mercedes Benz AG Norwegian Public Roads Administration/Statens Vegvesen international Mondelez Agency Name BBDO Russia Group Kitchen Leo Burnett Buzzman Country Russia Norway France 14 - Best use of Digital in a Promotional campaign ID Campaign Name 893-4 THE INSHOOTABLES Ad Title Advertiser THE INSHOOTABLES Nokia France Agency Name Wunderman France Country France 15 - Best use of other Digital Platforms in Promotional campaigns (MMS...) ID Campaign Name Ad Title Advertiser 858-5 Wimbledon Wiggle evian Agency Name We Are Social Country France 16 - Best use of Direct Marketing ID Campaign Name 800-3 THE KNITTED-YOURSELF COUPON 1008-5 Ad Title Advertiser THE KNITTED-YOURSELF COUPON insomny coffee by canalplay BERGERE DE FRANCE Canalplay Agency Name BEING Buzzman Country FRANCE france 17 - Best use of Promo & Activation ID 461-1 475-15 475-19 906-2 918-4 975-8 Campaign Name Dettol Germ Stamps HSBC Car Lover's Lie Detector Test Kinokuniya Books TBWAMoscow Milka Last Square All eyes on S4 Ad Title Advertiser Dettol Germ Stamps HSBC Car Lover's Lie Detector Test Bookends Charge the city with the energy of running All eyes on S4 Reckitt Benckiser HSBC Kinokuniya Books adidas Mondelez international Swisscom (Schweiz) AG Agency Name Havas Worldwide Middle East JWT JWT TBWAMoscow Buzzman Heimat Werbeagentur GmbH Country UAE UAE United Arab Emirates Russia France Germany 18 - Best Integrated Campaign in Direct Marketing ID 475-20 844-35 903-3 779-1 918-5 Campaign Name Kinokuniya Books THE COUNTRYWIDE JOKE Hawker Heroes Giving is the gift Milka Last Square Ad Title Bookends THE COUNTRYWIDE JOKE Hawker Heroes Giving is the Gift Advertiser Kinokuniya Books CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL Singapore Telecommunications Nowegian Post Mondelez international Agency Name JWT FRED & FARID GROUP (KIDS LOVE JETLAG, FRED & FARID MEDIA) BBDO SINGAPORE PTE LTD Kitchen Leo Burnett Buzzman Country United Arab Emirates FRANCE Singapore Norway France 19 - Best Integrated campaign in Promo & Activation ID Campaign Name 737-33 A RING TO BRING THEM CLOSER 918-6 Milka Last Square 697-1 The Art of Ironing Ad Title A RING TO BRING THEM CLOSER Advertiser McDonald's Mondelez international Philips Agency Name Leo Burnett Moscow Buzzman DDB Russia Country Russia France Russia 20 - Best Technological Innovation ID 848-13 SFR 4G LIVE Campaign Name Ad Title Advertiser SFR Agency Name Red Country France