Interact Congress 2016 - Startup Contest - 112 Mobile
Consumer Marketing Cristal Shortlist / Cristal Festival 2013
1. SHORTLIST CONSUMER MARKETING CRISTAL (WORLDWIDE)
2 - Client Acquisition
ID
Campaign Name
848-3 PMU Serial Parieurs
1008-4
Ad Title
Advertiser
PMU
Canalplay
insomny coffee by canalplay
Agency Name
Publicis Modem
Buzzman
Country
France
france
3 - Drive to store/ to e shop
ID
Campaign Name
922-5 CINZIA YOUR SKIN FRIEND
Ad Title
Advertiser
CINZIA YOUR SKIN FRIEND
IDI Farmaceutici (Merck Sharp & Dohme Group)
Agency Name
LEO BURNETT CO. Srl Milan
Country
Italy
4 - Point of Sales / eCommerce Animation
ID
Campaign Name
WONDERLAND. LANCÔME : PAST,
824-15
PRESENT, FUTURE
Ad Title
Advertiser
WONDERLAND. LANCOME : PAST,
PRESENT, FUTURE
Lancôme
Agency Name
DigitasLBi Paris
Country
France
6 - Social Network Client Relationships
ID
Campaign Name
858-7 Grow Your Own
901-3 Buddy Cup
970-5 The Candidate
Ad Title
Advertiser
Heinz Tomato Ketchup
AmBev
Publicis Italy
Buddy Cup
Agency Name
We Are Social
Agencia Africa
Publicis Italy
Country
France
Brazil
Italy
7 - Client Contact via Mobile Communication
ID
Campaign Name
Ad Title
813-1 PLEASE THE WORLD
Advertiser
BEAUTE PRESTIGE INTERNATIONAL
Agency Name
KASSIUS
Country
FRANCE
8 - Relationship with Youth Market
ID
Campaign Name
676-5 Skoda Hostel
839-1 Fast & Safe
848-11 SFR 4G LIVE
Ad Title
Skoda Hostel
Advertiser
Skoda
Norwegian Public Roads Administration/Statens
Vegvesen
SFR
Agency Name
BBDO Russia Group
Kitchen Leo Burnett
Red
Country
Russia
Norway
France
10 - Best use of Merchandising / In-Store Marketing
ID
Campaign Name
475-18 Kinokuniya Books
Ad Title
Bookends
Advertiser
Kinokuniya Books
Agency Name
United Arab
Emirates
JWT
11 - Best use of Broadcast in a Promotional Campaign
ID
Campaign Name
479-8 SABB SALE
Ad Title
SABB Little Space. Big Impact
Advertiser
SABB - THE SAUDI BRITISH BANK
Country
Agency Name
JWT Riyadh
Country
Saudi Arabia
12 - Best use of Print, Classic Outdoor in a Promotional Campaign (poster, magazine, insert…)
ID
Campaign Name
885-1 I wish my son had cancer
820-9 MICRO PRICE
Ad Title
I wish my son had cancer
Advertiser
Harrison's Fund
SNCF
Agency Name
ais London
TBWAPARIS
Country
UK
France
2. 13 - Best use of Ambient in a Promotional Campaign
ID
Campaign Name
676-14 Smart Twist: The Simplest Test Drive
842-1 Ever & Safe
Fast
918-16 mikado even if you shouldn't
Ad Title
Advertiser
Smart Twist: The Simplest Test Drive Ever Mercedes Benz AG
Norwegian Public Roads Administration/Statens
Vegvesen international
Mondelez
Agency Name
BBDO Russia Group
Kitchen Leo Burnett
Buzzman
Country
Russia
Norway
France
14 - Best use of Digital in a Promotional campaign
ID
Campaign Name
893-4 THE INSHOOTABLES
Ad Title
Advertiser
THE INSHOOTABLES
Nokia France
Agency Name
Wunderman France
Country
France
15 - Best use of other Digital Platforms in Promotional campaigns (MMS...)
ID
Campaign Name
Ad Title
Advertiser
858-5 Wimbledon Wiggle
evian
Agency Name
We Are Social
Country
France
16 - Best use of Direct Marketing
ID
Campaign Name
800-3 THE KNITTED-YOURSELF COUPON
1008-5
Ad Title
Advertiser
THE KNITTED-YOURSELF COUPON
insomny coffee by canalplay
BERGERE DE FRANCE
Canalplay
Agency Name
BEING
Buzzman
Country
FRANCE
france
17 - Best use of Promo & Activation
ID
461-1
475-15
475-19
906-2
918-4
975-8
Campaign Name
Dettol Germ Stamps
HSBC Car Lover's Lie Detector Test
Kinokuniya Books
TBWAMoscow
Milka Last Square
All eyes on S4
Ad Title
Advertiser
Dettol Germ Stamps
HSBC Car Lover's Lie Detector Test
Bookends
Charge the city with the energy of
running
All eyes on S4
Reckitt Benckiser
HSBC
Kinokuniya Books
adidas
Mondelez international
Swisscom (Schweiz) AG
Agency Name
Havas Worldwide Middle East
JWT
JWT
TBWAMoscow
Buzzman
Heimat Werbeagentur GmbH
Country
UAE
UAE
United Arab
Emirates
Russia
France
Germany
18 - Best Integrated Campaign in Direct Marketing
ID
475-20
844-35
903-3
779-1
918-5
Campaign Name
Kinokuniya Books
THE COUNTRYWIDE JOKE
Hawker Heroes
Giving is the gift
Milka Last Square
Ad Title
Bookends
THE COUNTRYWIDE JOKE
Hawker Heroes
Giving is the Gift
Advertiser
Kinokuniya Books
CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL
Singapore Telecommunications
Nowegian Post
Mondelez international
Agency Name
JWT
FRED & FARID GROUP (KIDS LOVE JETLAG, FRED & FARID
MEDIA)
BBDO SINGAPORE PTE LTD
Kitchen Leo Burnett
Buzzman
Country
United Arab
Emirates
FRANCE
Singapore
Norway
France
19 - Best Integrated campaign in Promo & Activation
ID
Campaign Name
737-33 A RING TO BRING THEM CLOSER
918-6 Milka Last Square
697-1 The Art of Ironing
Ad Title
A RING TO BRING THEM CLOSER
Advertiser
McDonald's
Mondelez international
Philips
Agency Name
Leo Burnett Moscow
Buzzman
DDB Russia
Country
Russia
France
Russia
20 - Best Technological Innovation
ID
848-13 SFR 4G LIVE
Campaign Name
Ad Title
Advertiser
SFR
Agency Name
Red
Country
France