The document outlines the schedule for the CRISTAL LAB conference from February 5-7, 2013 in Lebanon. The conference will feature presentations and discussions on the potential of big data, reinventing direct marketing, and how digital growth can benefit brands. It will also include showcases of award-winning campaigns, and ceremonies to present the Cristal awards. The schedule includes keynotes, case studies, conferences, lunches and networking events over the three day period focused on content, distribution, data and the future of the industry.

1. PROGRAM
CRISTAL LAB
FROM CONTENT TO DISTRIBUTION AND DATA:
TIME FOR A NEW EXPANSION
“You never change things by fighting the existing reality.
To change something, build a new model that make the existing model obsolete”
Buckminster Fuller
5-7 February 2013
Mzaar Kfardebian (Lebanon)
Premium Partner:

2. Tuesday 5
February 2013
9am-12.30am // Welcome of delegates – Intercontinental Mzaar Lobby
Withdraw of the passes, festival’s bags, catalogue, program…
10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners
Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Media,
Consumer Marketing, Integrated & Brand Entertainment (worldwide).
11.30 – 12.30 // Keynote opening conference
Speaker TBC
1pm – 2.30pm // OFFICIAL LUNCH – Intercontinental Restaurant
3.pm – The potential of Big Data for Brands & Agencies.
Speaker TBC
3.30pm// Case study: Reinventing Direct Marketing in the Digital Marketing area.
Eric TROUSSET, General Manager in charge of studies and Marketing - Mediapost
Advertising
Facing Digital growth, the French Post decides 3 years ago to create a Media Sales house,
MEDIAPOST Publicité, to reinforce and to promote Direct Mail as a Media. Changing
existing model means breaking the wall between above-the- line and below- the- line. Each
touchpoints may be considered as a Media. It means involving and engaging media agencies
with Media they never bought before: direct mail and door drop. Mediapost will share their
experience of their new model which is fighting the crisis.
4.15pm // How Digital, in a context of economic uncertainty, become a fantastic
source of growth for brands, agencies and media?
Alain HEUREUX, President & CEO – IAB Europe
5pm // Keynote
Marc SCHADER – Global Chief Commercial Officer - Havas Media Worldwide
5.30pm – Awards ceremony Room // Keynote Conference
7pm // OFFICIAL NETWORKING COCKTAIL
8pm // OFFICIAL DINNER at Montagnou Restaurant
Offered by JWT

3. Wednesday 6
February 2013
10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners
Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Digital & Mobile,
Design and Production.
12am – Auditorium // Conference
Frederic JOSEPH, Chief Executive Officer – Performics EMEA
1pm // OFFICIAL LUNCH – Intercontinental Restaurant
3pm – Auditorium // Conference Facebook
Jonathan LABIN, Country Manager MENA - Facebook
4pm – Ceremony room // Conference
Tom BOWMAN, VP Global Strategy & Sales Operations – BBC Worldwide
5pm – Ceremony room // Conference
Manuel DIAZ, President – Emakina
Emakina is a leading full digital service agency, and Manuel is taking part actively part
in reshaping the French digital landscape. He has also been in charge of the digital
strategy of the Nicolas Sarkozy and his movement UMP for the 2012 French
Presidential elections.
6.30pm // OFFICIAL NETWORKING COCKTAIL
Offered by Mindshare:
8pm // AWARDS CEREMONY Cyber&Mobile, Promo&Direct, Media, Production,
Future is Now & Young Cristal.
Introduction by Christian CAPPE
10pm // OFFICIAL DINNER
Offered by Impact BBDO

4. Thursday 7
February 2013
10.00 – 11.30 am // Showcase of the Europe Cristal Festival winners
Showcase of the winning campaigns at the Europe Cristal Festival 2012 in Film, Radio,
Press, Outdoor, Print Craft, Future is now.
11.30am – 12pm– Auditorium // Cristal Club Session
 Presentation of the 2011 Cristal Clubs actions
Christian Cappe, CEO - Cristal Festival Network
 Presentation Young Cristal Award and Arabic Culture Cristal
By the Creative Cristal Club Beirut
12am – Ceremony room // “10 Ways for 1 million returns”
Farid CHEHAB, Honorary chairman & Advisor to the board - Leo Burnett MENA & Author of
« A Bet for a National Conscience »
1pm // OFFICIAL LUNCH – Intercontinental restaurant
Offered by Leo Burnett
2.30pm – Auditorium // Debate: Ad Exchanges: Too early or too good to be true?
Speakers Tbc
3.30pm // Yahoo!Maktoob conference
4.30pm // International Creative Showcase: What is a good idea?
Leading creative people and jury members will present their 5 favorite campaigns and how
they think to create “the best idea”!
7pm // OFFICIAL NETWORKING COCKTAIL
Offered by Yahoo!Maktoob
8.30pm // CLOSING GALA DINNER & AWARDS CEREMONY for Film, Print,
Outdoor, radio, Integrated, Corporate & PR
Reward of the Media Business Man of the Year
Reward of the Advertisers Grand Cristal & Arabic Culture Cristal.
11pm // CLOSING AFTER PARTY at Montagnou