Who we are, what we do, for whom, results and case studies. All in two pages.

1. 136 Main Street
direct thinking
Westport, CT 06880
203.222.2244
203.226.7838 fax
Developing and implementing high impact
www.crossbowgroup.com
Join us on: creative strategies and tactics that measurably
increase the efficiency of customer acquisition
Contact:
and growth efforts
Jay Bower, President
Crossbow Group has a proven ability to plan and develop A Strategic Direct Marketing
successful programs: Services Firm built
➢ For traditional direct marketers — Crossbow Group’s on the philosophy that
work reflects a solid grounding in the disciplines of effective marketing
direct, brand and digital marketing. solutions must be
grounded in thorough
➢ For brand marketers who have made targeting and
and objective analysis
developing relationships with specific customers a
primary goal — Crossbow Group leverages the power
of your brand. We use it to elicit a specific response
Take a Disciplined
from prospects, and maintain that approach through
Approach to Each
the entire relationship.
Challenge…
➢ For marketers who know that the right partner can
generate more sales immediately while building your ➢ Critically assess the
brand over time — Crossbow Group combines its
A understanding of and respect for the brand with the
assignment and set
appropriate goals
strategies and metrics of targeted marketing.
➢ Encompass one or all
Maximize Marketing Investment marketing tools
➢ On strategy ➢ Evaluate results and
➢ Senior level management involvement recommend next steps
➢ Top creative talent
➢ Superior value
➢ Rapid turnaround
Competitive Analysis Web Design & Content
Development
Brand Identity
Print Collateral
Inte
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Positioning s at
e ed Sales Tools
ic
rv & Presentations
C
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Analytics
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Search Engine
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m
Optimization
teg
un
Messaging
Stra
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Event
Marketing
ions
Marketing App
Planning Development
Database Design Mobile
Marketing
Int
& Management
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eg
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Pay Per Click Direct Response
ed
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Analyses and Management S Advertising & Promotion
t
Di g
re tin
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and rke
Lead Generation Digital Ma Partnership/Affinity
Marketing
Loyalty/Continuity
Programs Social Media
Winback Programs
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2. direct thinking
RESULTS TESTIMONIALS
We deliver measurable, profitable “Crossbow is a terrific resource for fresh,
results like these: exciting innovative creative. They are
completely up on all the latest marketing
300%
strategies, and we rely on them to
An acquisition campaign for recommend smart test ideas. The people
STAPLES exceeded projections at Crossbow are a pleasure to work with;
by over 300%. they are attentive, helpful and always
listen well.” – Amy Rosenstein
60% A campaign for INTUIT’S new
payroll offering increased paid
conversion by over 60%.
Associate Creative Director
Scholastic
36% Our campaign for SCHOLASTIC
increased revenue by 36%.
38% Two thirds of the members of
THE FIRST YEARS' (the #1 unit
seller of juvenile - i.e. baby - “Crossbow’s a first-class creative and
products) Parents Council business strategy team. They have
delivered superior results against
indicated that membership in
other top creative agencies. They have
this one-to-one, life-stage been able to do this by combining the
specific, web-based program ability to understand clients’ key
(see www.thefirstyears.com) business issues and customer needs
with a creative flair not often found
significantly increased their
purchase propensity. Follow-on ”
in the industry.
– Scott Lehner
research demonstrated that Senior Director of Marketing
profitability per member Ancestry.com
increased by 38%.
105% CONVERTED ORGANICS’ sales
increased 105% after our
integrated direct and retail
campaign was launched.
“What do Ion with ain anofagency? I
look for
could go list qualities
AWARDS and needs, but in the end I look
for one that can deliver results.
Crossbow delivers results. ”
– Rick Shaub
President
Sassy Inc.
“Crossbow always Idid great
work for us while was
president of Weekly Reader.
They were smart, fun and
honest and always delivered
their work on time.”
– Neal Goff
Former President
Weekly Reader