Más contenido relacionado Crowdfunding Guidebook by Crowdonomic3. You$can$run$a$campaign$if…!
You$have$a$clear$and$executable$business$idea$!
You$are#based#in#Asia!
Your%project%is%not%a%charitable%cause%or%a%“fund%my%life”%project!
But$are$you$ready$for$
crowdfunding?!
Crowdfunding+success+is+highly+linked+to+the+level+of+commitment+
and$planning$that$you$are$able$to$put$into$running$your$campaign.$
Be#prepared&to&spend&a&lot&of&time&and&effort&on&your&campaign,&
and$don’t$be$shy$about$asking$for$help!$Doing$it$alone$can$be$a$
difficult(journey,(so(try(to(recruit(some(team(members(to(support(
you.%Our%team%at%Crowdonomic%will%also%be%there%to%guide%you%
along&the$way.$!
Things'to'do'before'you'begin!
Get$a$PayPal$Premium/Business$account!
Create&a&Crowdonomic&account&and&update&your&profile&with&your&
photo%and%social%media%links.%!
Get$connected.$You’ll$be$using$social$media$extensively$to$get$the$
word%out%so%make%sure%you’re%already%well%connected%on%various%
social'media'platforms.'You'should'already'be'a'part'of'various'
groups/communities.before.you.launch.your.campaign.!
Do#your#research.#See#what#you#can#learn#from#campaigns#similar#
to#yours.#!
Plan,&plan,&plan.&You#should#have#a#clear#goal,#a#proper#execution#
plan%of%how%you%will%use%the%funds%you%receive,%and%a%clear%idea%of%
who$your$target$audience$is.!
Get$excited!!
So you want
to get started?
5. !
!
!
Tips!
• Keep$it$short$(1"3"minutes)"as"people"are"busy"and"have"short"attention"
spans!!
• When%writing%your%script,%get%straight%to%the%point%and%tell%people%what%pain%
point&your&project(will(solve,(who(you(are(and(the(story(behind(your(
campaign,)as)well)as)what)you’re)going)to)do)with)the)funds)that)you)raise.)
If#you#can,#show#us#the#rewards#too.#!
• Get$as$much$feedback$as$you$can$from$friends$and$family$on$your$script$
before%shooting.%!
• This%is%your%chance%to%connect%with%people%emotionally!%Even%if%you%may%be%
camera"shy,%you%should%try%to%star%in%your%own%video.%Be%genuine%and%be%
yourself!!
• Make%sure%your%video%is%well"lit$and$that$the$audio$is$clear.$!
• Add#some#music,#but#make%sure%you%have%legal%right%to%it.%Check&out:"Vimeo&
Music&Store,"Free$Music$Archive,"Ccmixter,"Soundcloud.!
Make%it%relevant.%Give%people%a%sneak%peek%of%your%project.%If%you’re%
recording)an)album,)show)off)your)musical)talent!)If)you’re)creating)a)film,)
give%a%preview'of'your'cinematography'skills'too!
!
Creating)a)video!
People&prefer&watching&videos&to&reading&text.&But&don’t"think"that"
you$need$to$spend$thousands$of$dollars$to$create$a$good$video;$all$
you$need$is$an$honest$and$personal$message.$There$are$many$free$
tools%available,%and%it’s%possible%to%create%a%compelling%video%even%
with%basic%video%equipment%(like%your%phone!).$You$can$upload$the$
video&directly&on&our&site,&or&embed&a&video&from&Youtube&or&Vimeo.&!
!
Creating your campaign
9. Do!
Think!about!your!target!
audience.!What!will!they!find!
appealing!as!a!reward?!
Offer!something!of!value.!It!can!
be!a!one"of"a"kind!experience!or!
a!highly!customized!version!of!
your!product,!a!pre"order!of!your!
product,!social!recognition,!or!a!
creative!memento.!Be!creative!!
Ask!around!and!see!if!a!local!
business!is!willing!to!“sponsor”!
your!campaign!by!
complementing!your!reward!
offer.!It’s!a!win"win!situation!as!
you!can!bring!them!new!
customers.!
Research!similar!campaigns!for!
reward!ideas.!
Still!lacking!ideas?!Get!
momentum!by!setting!an!early!
bird!price,!limiting!it!to!your!first!
few!supporters.!You!can!also!
offer!multiples!of!your!product!to!
encourage!bulk"buying.!
Test!your!reward!ideas!with!your!
friends,!family!and!even!
strangers!by!reaching!out!to!
relevant!online!communities.!It’s!
a!good!way!to!get!the!word!out!
about!your!campaign!too.!
!
Don’t!
Create!overpriced!rewards.!
Would!you!pay!$200!for!a!T"
shirt!with!your!logo?!
Be!vague!when!you’re!
describing!your!reward.!Be!
detailed,!eg.!state!the!expected!
delivery!date.!
Forget!to!balance!the!price!of!
a!reward!vs.!the!cost!(and!
time!it!will!take)!of!actually!
fulfilling!it!!Sending!something!
in!the!mail?!Add!in!shipping!
costs.!You!don’t!want!to!be!
using!up!all!your!funds!for!
reward!fulfillment!!
Offer!too!few!choices.!Have!a!
good!range!of!rewards!under!
$100,!as!most!people!will!
donate!in!this!range.!!
Overpromise!and!under!
deliver.!Only!promise!rewards!
that!you!are!certain!you!can!
fulfill.!!
!
Designing rewards
10. Before&you&submit&
your%campaign!
So#you’ve#filled#out#all"the"fields,"
uploaded(your(video,(added(your(
rewards'and'you’re'ready'to'submit'your'
project(for(approval.(But(wait!(Once(you(
submit'your'project,'you'can’t&edit!your%
campaign(unless&you¬ify&us&directly&
at#admin@crowdonomic.com."So"make"
sure%you%double%and%triple"check%so%that%
everything*is*perfect.*Also,*try*to*get*as*
much%feedback%as%possible%by%showing%
your%campaign%to%others%before%it’s%
published.+Having+your+friends+review+
your%campaign%will%give%them%more#of#a#
sense$of$ownership$in$your$project,$
making'them'more'likely'to'share'it'with'
their&own&social&circles.&!
Choosing(the(right(
time%to%launch!
Once%you%submit%your%campaign,%we’ll%
review&if&it’s&ready&and¬ify&you&once&
it’s%published.%If%you%have%a%particular(
date%for%when%you%want%to%launch%your%
campaign,)just)drop)us)a)note)at)
admin@crowdonomic.com."!
!!
Building(buzz!
Leverage'your'existing'network!
Before&your&campaign&is&published,&
you$should$spread$the$word#about#
your%campaign%among%your%inner%
circle&and&encourage&them&to&
contribute*once*your*campaign*is*
live.&You&can&even&plan&a&launch&
party&to&gain&some&instant&traction.&
Your%immediate%network%is%key%to%
getting&momentum&going.&!
Build&your&network&further!
Research(relevant(supporting(
communities*on*Facebook*and*
Linkedin'Groups,'platforms*like*f6s,!
referral&sources,&and&influencers,&
like%bloggers%who%are%relevant%to%
your%campaign.%Try%to%engage%in%
conversations+and+be+a+part+of+the+
community)beforehand.)If)you$join$
groups'just'to'promote'your'project'
immediately)afterward,)you)might)
sound&disingenuous.&!
Launching your campaign