2. Agenda
1. Project Overview:
Cruise Islands of the North Atlantic
2. Project Goal/Rationale
3. Brand: Cruise Islands of the North Atlantic
4. Video Presentation

3. Project Overview: CINA
 Original Concept discussed during Seatrade Miami
 Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub-
Committee to explore future opportunities for increased cruise
vessels/passenger visitation
 Cruise North Atlantic Working Group formed Seatrade Miami 2006 to
examine development of a regional marketing alliance.
 Seatrade Miami March 2007 Memorandum of Understanding signed by
founding members.

5. Project Overview: CINA
 Initial Concept discussed during Seatrade Miami – March 2005
 Cruise Newfoundland & Labrador forms Trans-Atlantic/European Sub-
Committee to explore future opportunities for increased cruise
vessels/passenger visitation, Bob McCarthy, Chair – May 2005.
 Cruise North Atlantic Working Group formed Seatrade Miami 2006 to
examine development of a regional marketing alliance.
 Seatrade Miami March 2007 Memorandum of Understanding signed by
founding members.
 Participated in NORA Cruising the North Atlantic Conference, February
2008
 Funding application finalized
 Marketing Services RFP issued – firm selected M5
 Brand Launch: Seatrade Europe, Hamburg, September 2009

6. Project Goal
The ultimate goal is to establish the North Atlantic
Region as an international cruise “brand”: equal in
attractiveness to destinations like the
Caribbean, Mediterranean, Alaska, and Northern
Europe, yet with its own distinctive characteristics.

7. We continue to realize positive results working with our
partners to the West, now we have an tremendous
opportunity to expand our market potential with our
partners to the East.

8. Value of Regional Cooperation
Cooperation, the
process of working
or acting together. In
its simplest form it
involves things
working in
harmony, side by
side.

20. If you want to be incrementally better:
Be competitive.
If you want to be exponentially better:
Be cooperative.
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