1. @ellieeille elliemirman

2. The Role of Social Media in Lead Generation Ellie Mirman | Hubspot

3. THE ROLE OF SOCIAL MEDIA IN LEAD GENERATION Ellie Mirman Inbound Marketer & Customer Researcher, HubSpot Twitter: @ellieeille

7. Social media is just one piece of the puzzle.

8. Social media is not magic. Joining Facebook, Twitter, or LinkedIn will not revolutionize your company or your marketing.

10. Social media is one tool , used best as part of a balanced inbound marketing strategy .

11. 79% more followers for companies that combine a blog with social media

12. 97% more links (for better rankings) for companies that combine SEO with social media

13. Social media generates business results

14. 46% businesses say they acquired a customer from blogs or social media

15. Both B2B & B2C companies say they acquired a customer from blogs or social media

17. TOFU (Top of the Funnel) MOFU (Middle of the Funnel) Website Visitors Sales Leads

18. TOFU Fill the top of the funnel

19. Get Ideas for Content

20. Create content your personas want

21. Find Prospects

22. Expand Reach of Content

24. Encourage Sharing

26. MOFU Convert in the middle of the funnel

27. Capture Leads

29. Identify Hot Leads

30. Get Lead Intel

32. Analyze Measure the funnel

33. Visitors Leads Sales SEO Social Media Analyze conversion rates by channel

34. Compare social media channels

35. Measure total reach

36. A few tips To leave you with

37. Know your goal.

38. Think like a publisher.

39. Experiment.

40. Learn, rinse, repeat.

42. Case Studies

43. Case Study: Palomar Technologies

44. Case Study: Indium Corporation Developer, manufacturer, supplier of specialty alloys, solders, & thermal interface materials Dozens of blogs & bloggers

46. The Results 400+% increase in qualified traffic 1,000+% increase in blog subscribers “ We find Twitter has been a great driver of traffic to the blog, and also another great driver of awareness for us.”

47. THANK YOU Ellie Mirman Twitter: @ellieeille HubSpot: Website: www.HubSpot.com Blog: http://Blog.HubSpot.com Grader: http://Grader.com