11. Build, Engage, Amplify
Your
Page A fan base
with Like ads
Sponsored
Stories
Publish
to fans
Ads with
Friends
12. Step 1: Build a page
▪ Create an identity
for your brand 1
▪ Express your brand
through publishing,
photos and
conversations
▪ Use Like ads to build
your fan base
13. Step 2: Engage your fans
▪ Publish to your fans
▪ Set up a regular and
frequent publishing
calendar 2
▪ Create social
experiences that are
easy to share
14. Step 3: Amplify
▪ Leverage your network
▪ Facebook Ads lets you
communicate beyond
your fan base
3
▪ For every 500K fans,
you have access to
~60M Friends of Fans
25. How Sponsored Stories work
Sponsored Stories
David likes this brand
Your
Brand
David likes this brand Like
STEP 1: STEP 2: STEP 3:
David likes a brand, A story is generated on If this brand included
uses an application, David’s friends’ News Feeds, Sponsored Stories in their
or checks in to a which they may or may not Facebook Ads campaign,
location see David’s friends see this story
in the right column