The document discusses how consumer buying behavior has evolved with the rise of social media and connected consumers. People now rely on their social networks and online reviews from peers rather than traditional advertising when making purchasing decisions. To succeed, businesses need to understand what motivates socially connected consumers to click, like, share, and act on mobile devices, and develop strategies beyond basic social media posts. The future requires embracing this change in how consumers research, buy and spread information.

2. Tim Moore | #SocialCrush

3. Relationship Evolution Tim Moore | CrushIQ

8. Consumer expectation