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Get Started on Chinese
Social Media
By Crystal Jiang
Lesley Ning
The world's largest online population:
564 Million Internet Users
TED Talk - Michael Anti: Behind the Great
Firewall of China
211 of the top 500 global brands have Sina
Weibo enterprise accounts, each with an
average of 218,000 followers.
$190 billion worth of transactions
•  Company name, logo, contacts, address
•  Company banner, video content
•  Verification sign
•  Team info (connected with personal Weibo account)
•  Blogs
Message	
  Centre:	
  
Comments	
  received	
  
Comments	
  sent	
  
Weibo	
  men0ons	
  me	
  	
  
Comment	
  men0ons	
  me	
  
Direct	
  messages	
  
Saved	
  messages	
  	
  
Sta-s-cs:	
  
Influence	
  management	
  	
  
Influence	
  analysis	
  	
  
Fans	
  analysis	
  	
  
Weibo	
  layout	
  analysis	
  	
  
Applica0on	
  analysis	
  
Weibo Management
Examples	
  	
  
Thank you and Keep in touch!
#VMMCN

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Intro to Chinese Social Media

  • 1.
  • 2. Get Started on Chinese Social Media By Crystal Jiang Lesley Ning
  • 3. The world's largest online population: 564 Million Internet Users
  • 4.
  • 5. TED Talk - Michael Anti: Behind the Great Firewall of China
  • 6.
  • 7.
  • 8. 211 of the top 500 global brands have Sina Weibo enterprise accounts, each with an average of 218,000 followers.
  • 9.
  • 10.
  • 11. $190 billion worth of transactions
  • 12.
  • 13. •  Company name, logo, contacts, address •  Company banner, video content •  Verification sign •  Team info (connected with personal Weibo account) •  Blogs
  • 14. Message  Centre:   Comments  received   Comments  sent   Weibo  men0ons  me     Comment  men0ons  me   Direct  messages   Saved  messages     Sta-s-cs:   Influence  management     Influence  analysis     Fans  analysis     Weibo  layout  analysis     Applica0on  analysis   Weibo Management
  • 16. Thank you and Keep in touch! #VMMCN