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COME CONOSCERE
 E CLUSTERIZZARE
GLI UTENTI GRAZIE
  AL SOCIAL LOGIN
 IL CASO AMADORI
1   CONOSCERE
    INTERESSI E
    COMPORTAMENTI
    WEB DEGLI UTENTI




2   INTEGRARE
    CAMPAGNE ONLINE
    E OFFLINE




3   INTEGRARE IL
    DB AZIENDALE CON I
    DATI SOCIALI
    E CLUSTERIZZARE GLI
    UTENTI
ANNA ROSSI

     MARIO BIANCHI

     LUCIA VERDI

     LUCA BIANCHI




          SOCIAL LOGIN
     SU DIVERSE PAGINE
COMUNICANTI CON IL DB
       CUBEYOU SENZA
CREARE DOPPIE IDENTITÀ
UTILIZZO DEL SOCIAL LOGIN PER
LA RACCOLTA DELLE                         ANNA
INFORMAZIONI SOCIALI E
COMPORTAMENTALI
                                          ROSSI
DEGLI UTENTI GRAZIE ALLA                28 ANNI
PIATTAFORMA                     WORK for CISCO
CUBEYOU
                                  HIGH SCHOOL
                                  LIKES CUCINA
                                 AMADORABILI
                                POST COMMENT


                                 VISIT WEBSITE
                                   PAGE VIEWS
                                   CLICK VIDEO
CLUSTER 1
25-35
LIKE AMADORABILI
MILAN                          ANNA
                               ROSSI
                            30 ANNI
                      WORK for CISCO
CLUSTER 2                    MILANO
25-35              LIKE AMADORABILI
LIKE AMADORABILI
MILAN
VISIT AMADORI.IT
CLUSTER 1
25-35
LIKE AMADORABILI
MILAN                           ANNA
                                ROSSI
                              30 ANNI
                      WORK for CISCO
CLUSTER 2                     MILANO
25-35              LIKE AMADORABILI
LIKE AMADORABILI     VISIT AMADORI.IT
MILAN
VISIT AMADORI.IT
1K    CINEMA
       DIVINO




1.5K   EVVIVA
       IL WURSTEL




10K    AMADORABILI
       RICETTE 1




 7K    AMADORABILI
       RICETTE 2
DESCRIZIONE
                             PROFILO
                      PUBLISH STREAM
ANNA ROSSI
28 ANNI
MILANO
WORK for CISCO
BOCCONI
                                       ATTIVITA’
                                         GRUPPI
                                       INTERESSI




                 AROSSI@GMAIL.COM
                 WWW.AROSSI.IT
UTENTE
TIPO
AMADORI




           ANNA ROSSI DONNA
              28 ANNI 25/30
                ROMA RESIDENZA
               SINGLE SITUAZIONE
          SCUOLA SUP. ISTRUZIONE
INTERESSI
PIU’
DIFFUSI


                    CINEMA E VASCO ROSSI
                             CREARE IN CUCINA
            INTRATTENIMENTO LIGABUE
                                  CINEMA PARADISO

                         VIAGGI ALITALIA
                                VOLAGRATIS
                                  AIRFRANCE

                        CUCINA NUTELLA
                               FIESTA
                                  PHILADELPHIA
1   POSIZIONARE
    IL SOCIAL
    LOGIN IN
                  2   SCARSO RISCONTRO
                      DELL’ATTIVITÀ SU
                      TABLET DELLE
                                         3   CAMPAGNA CINEMA
                                             DIVINO IMPOSTATA
                                             SECONDO I RISCONTRI
    EVIDENZA          PROMOTER               DI AMADORABILI
                                             RICETTE
GRAZIE

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Cubeyou e Amadori al Social Case History Forum 2012

  • 1. COME CONOSCERE E CLUSTERIZZARE GLI UTENTI GRAZIE AL SOCIAL LOGIN IL CASO AMADORI
  • 2. 1 CONOSCERE INTERESSI E COMPORTAMENTI WEB DEGLI UTENTI 2 INTEGRARE CAMPAGNE ONLINE E OFFLINE 3 INTEGRARE IL DB AZIENDALE CON I DATI SOCIALI E CLUSTERIZZARE GLI UTENTI
  • 3. ANNA ROSSI MARIO BIANCHI LUCIA VERDI LUCA BIANCHI SOCIAL LOGIN SU DIVERSE PAGINE COMUNICANTI CON IL DB CUBEYOU SENZA CREARE DOPPIE IDENTITÀ
  • 4. UTILIZZO DEL SOCIAL LOGIN PER LA RACCOLTA DELLE ANNA INFORMAZIONI SOCIALI E COMPORTAMENTALI ROSSI DEGLI UTENTI GRAZIE ALLA 28 ANNI PIATTAFORMA WORK for CISCO CUBEYOU HIGH SCHOOL LIKES CUCINA AMADORABILI POST COMMENT VISIT WEBSITE PAGE VIEWS CLICK VIDEO
  • 5. CLUSTER 1 25-35 LIKE AMADORABILI MILAN ANNA ROSSI 30 ANNI WORK for CISCO CLUSTER 2 MILANO 25-35 LIKE AMADORABILI LIKE AMADORABILI MILAN VISIT AMADORI.IT
  • 6. CLUSTER 1 25-35 LIKE AMADORABILI MILAN ANNA ROSSI 30 ANNI WORK for CISCO CLUSTER 2 MILANO 25-35 LIKE AMADORABILI LIKE AMADORABILI VISIT AMADORI.IT MILAN VISIT AMADORI.IT
  • 7. 1K CINEMA DIVINO 1.5K EVVIVA IL WURSTEL 10K AMADORABILI RICETTE 1 7K AMADORABILI RICETTE 2
  • 8. DESCRIZIONE PROFILO PUBLISH STREAM ANNA ROSSI 28 ANNI MILANO WORK for CISCO BOCCONI ATTIVITA’ GRUPPI INTERESSI AROSSI@GMAIL.COM WWW.AROSSI.IT
  • 9. UTENTE TIPO AMADORI ANNA ROSSI DONNA 28 ANNI 25/30 ROMA RESIDENZA SINGLE SITUAZIONE SCUOLA SUP. ISTRUZIONE
  • 10. INTERESSI PIU’ DIFFUSI CINEMA E VASCO ROSSI CREARE IN CUCINA INTRATTENIMENTO LIGABUE CINEMA PARADISO VIAGGI ALITALIA VOLAGRATIS AIRFRANCE CUCINA NUTELLA FIESTA PHILADELPHIA
  • 11. 1 POSIZIONARE IL SOCIAL LOGIN IN 2 SCARSO RISCONTRO DELL’ATTIVITÀ SU TABLET DELLE 3 CAMPAGNA CINEMA DIVINO IMPOSTATA SECONDO I RISCONTRI EVIDENZA PROMOTER DI AMADORABILI RICETTE