Optimize Pinterest Account Performance
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The document discusses how businesses can maximize their use of Pinterest through business pages, pinning buttons, promotions, and tying analytics to business objectives. It provides examples of companies that saw significant increases in traffic, engagement, and sales by leveraging different Pinterest strategies. The final slides announce a new ROI tracking tool and thank the audience.
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Optimize Pinterest Account Performance
- 1. Power Your Account Deb Berman SVP, Brand Strategy deb@curalate.com #PowerPinterest Friday, December 14, 2012
- 2. Business Page ✓ With Business Pages, @Pinterest is opening its arms to brands & marketers #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 3. PINTEREST BUSINESS PAGES Why Convert Account? • Qualify for Business T.O.S. • Build Trust: Verified Profile • It’s easy! Why convert to a Business Page? Qualify for new TOS & verified profile. It’s easy! #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 4. PINTEREST BUSINESS PAGES Converting Your Account http://business.pinterest.com 1 Specify business name 2 Categorize business type 3 Agree to new Business T.O.S. #PowerPinterest Friday, December 14, 2012
- 5. Get More Out of #PowerPinterest Friday, December 14, 2012
- 6. On the visual web, it’s not just about your brand page. 85% of engagement with your brand’s content on @Pinterest happens organically, OUTSIDE of your account. #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 7. • It’s about products, not brands • Passionate product endorsements • Highly motivated consumers Absolutely love this. Must buy! #PowerPinterest Friday, December 14, 2012
- 8. PINTEREST MEANS BUSINESS. “Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites” - ComScore Average order value of referral traffic: $169 $95 $71 #Pinterest buyers spend more money than any of the other top 5 social media sites #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 9. GET MORE OUT OF PINTEREST Integrate “Pin It” Buttons on Website CURALATE CLIENT • Encourages pinning • Adds strong layer of social proof • Improves user experience All Recipes saw +900% increase in pinning after adding Pin It button #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 10. GET MORE OUT OF PINTEREST Include “Pin It” Buttons in Emails CURALATE CLIENT • Generate higher engagement • Spread content more rapidly • Make content more dynamic #PowerPinterest Friday, December 14, 2012
- 11. GET MORE OUT OF PINTEREST Pin Optimization CURALATE CLIENT CASE STUDY HIGHLIGHT: On average, each pin to this board generates 52 repins. #PowerPinterest Friday, December 14, 2012
- 12. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterest Friday, December 14, 2012
- 13. CURALATE CLIENT GET MORE OUT OF PINTEREST Pinterest Account CASE STUDY HIGHLIGHT: With 9.3k followers, this is Daily Grommet’s most popular board. #PowerPinterest Friday, December 14, 2012
- 14. GET MORE OUT OF PINTEREST PROMOTIONS & CONTESTS CASE STUDY HIGHLIGHT: Generated a surge of 700% in Pinterest referral traffic & 18,000 email opt-ins. #PowerPinterest Friday, December 14, 2012
- 15. Tying to Business Objectives #Pinterest is not an island! Tie your findings to larger business objectives #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 16. TYING TO BUSINESS OBJECTIVES Leverage Across Social Media Optimize your social media strategy. #PowerPinterest Friday, December 14, 2012
- 17. TYING TO BUSINESS OBJECTIVES Website Merchandising Merchandise your website intelligently with @Pinterest data #PowerPinterest #PowerPinterest Friday, December 14, 2012
- 18. Announcing: ROI Tracking #PowerPinterest Friday, December 14, 2012
- 19. Announcing: ROI Tracking = $1,291.22 #PowerPinterest Friday, December 14, 2012
- 20. THANK YOU! Deb@Curalate.com www.curalate.com | Curalate #PowerPinterest Friday, December 14, 2012