SlideShare una empresa de Scribd logo
1 de 24
The Truth about Gamification
And the use of game-like technologies in online learning

Dr Ben Betts
CEO, HT2

www.ht2.co.uk
Gamification
• Applying game-like mechanics or feedback to
non-game situations.
• Often manifests itself as points, levels and
badges (PLB), based on users performing certain
actions.
• Often encourages competition where little
existed previously.

www.ht2.co.uk
Gamefulness
• Uses the language and aesthetics of
games to encourage a more ‘playful’
approach.
• May also involve emotional buy-in
through stories and characters.
• Looking to create meaningful
experiences, more so than shortterm engagement.
Land of Me

www.ht2.co.uk
An example from fitness - Nike+

www.ht2.co.uk
Examples in learning…

www.ht2.co.uk
Nudge
• We’re trying to encourage people to do
more of the things we want them to do.
• This might be common sense but we
don’t do enough of it in learning.
• Gamification gives us a chance to shape
behaviour more directly, and use a
playful language to do it.

www.ht2.co.uk
How can I Gamify?
See the Octalysis
Framework:
http://www.yukaichou.com/ga
mification-examples/octalysiscomplete-gamificationframework

www.ht2.co.uk
Case Study Example
Goal:
Improve participation in a social learning experience

Techniques:
XP for levels and progress
Badges for reputation
Leaderboards for competition
Game-like interface

www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
www.ht2.co.uk
Does it work?
• Increases Participation in Social Learning
• Points Correlate with Outcomes
• Highlights ‘Unengaged’ Learners
• In one example, the whole class average is 10% above the norm.

www.ht2.co.uk
Gamify everything!

www.ht2.co.uk
Maybe don’t…

Useful –
22%

3000+ comments and
contributions; how many

really added to the learning
environment?
Useless –
78%

www.ht2.co.uk
There’s a sweet spot

www.ht2.co.uk
Human

vs.

Levels
3&4
35%

Gamification
Levels
3&4
36%
Levels
1&2
64%

Levels
1&2
65%
Kanuka (2007)

Betts et al. (2013)

www.ht2.co.uk
3 tips…
1. Know your audience, your objective and look to shape specific behaviours
1. Measure the outcomes carefully

2. Consider gamefulness as well as gamification; it’s not all about PLB.

Also consider alternatives to Gamification…

www.ht2.co.uk
Serious Games
• Embody multiple mechanics, a
well-defined space and a
compelling story.

• Go way beyond feedback.
• Can be expensive and time
consuming to develop.

www.ht2.co.uk
COTS and ARGs…
• Commercial Off-The-Shelf games
(COTS) can be used in learning
contexts.
• Alternate Reality Games (ARGs)
use the Internet as a platform to
create a fictional narrative that
players can interact.

www.ht2.co.uk
Join our MOOCs
Gamification for Learning:
http://www.curatr3.com/massive-open-online-courses/
Want to know more?
Try this book 
Want to heckle me?
Ben Betts
ben@ht2.co.uk
Twitter: @bbetts

www.ht2.co.uk

Más contenido relacionado

Similar a The Truth about Gamification in Learning

Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptxSession 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
jameshodgkinson9
 
Session 1 AI literacy What is AI and how do we use it (video).pptx
Session 1 AI literacy What is AI and how do we use it (video).pptxSession 1 AI literacy What is AI and how do we use it (video).pptx
Session 1 AI literacy What is AI and how do we use it (video).pptx
jameshodgkinson9
 
UXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucksUXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucks
Paris Buttfield-Addison
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
Tom De Ruyck
 

Similar a The Truth about Gamification in Learning (20)

Serious Games - How to use the most powerful communication tool of the next g...
Serious Games - How to use the most powerful communication tool of the next g...Serious Games - How to use the most powerful communication tool of the next g...
Serious Games - How to use the most powerful communication tool of the next g...
 
Top 10 Rated Gamification Talk Radio Episodes from 2017
Top 10 Rated Gamification Talk Radio Episodes from 2017Top 10 Rated Gamification Talk Radio Episodes from 2017
Top 10 Rated Gamification Talk Radio Episodes from 2017
 
Game-based Learning Webinar by GreenBooks & Gamelearn
Game-based Learning Webinar by GreenBooks & GamelearnGame-based Learning Webinar by GreenBooks & Gamelearn
Game-based Learning Webinar by GreenBooks & Gamelearn
 
STEAM & Making in Informal Learning Environments Community of Practice - Codi...
STEAM & Making in Informal Learning Environments Community of Practice - Codi...STEAM & Making in Informal Learning Environments Community of Practice - Codi...
STEAM & Making in Informal Learning Environments Community of Practice - Codi...
 
Redesigning everything ITARC Stockholm 2021
Redesigning everything ITARC Stockholm 2021Redesigning everything ITARC Stockholm 2021
Redesigning everything ITARC Stockholm 2021
 
IIBA Columbus 2015 Keynote by Luke Hohmann
IIBA Columbus 2015 Keynote by Luke HohmannIIBA Columbus 2015 Keynote by Luke Hohmann
IIBA Columbus 2015 Keynote by Luke Hohmann
 
Game Learning Webinar by Greenbooks & Gamelearn
Game Learning Webinar by Greenbooks & GamelearnGame Learning Webinar by Greenbooks & Gamelearn
Game Learning Webinar by Greenbooks & Gamelearn
 
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptxSession 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
Session 1 AI literacy What is AI and how do we use it (Slide Presentation).pptx
 
Gamifying excellence in Delivery
Gamifying excellence in Delivery Gamifying excellence in Delivery
Gamifying excellence in Delivery
 
Session 1 AI literacy What is AI and how do we use it (video).pptx
Session 1 AI literacy What is AI and how do we use it (video).pptxSession 1 AI literacy What is AI and how do we use it (video).pptx
Session 1 AI literacy What is AI and how do we use it (video).pptx
 
UXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucksUXAustralia 2011: Gamification sucks
UXAustralia 2011: Gamification sucks
 
Changing Patterns in Interactive Learning Design
Changing Patterns in Interactive Learning Design Changing Patterns in Interactive Learning Design
Changing Patterns in Interactive Learning Design
 
Changing patterns in interactive learning design
Changing patterns in interactive learning designChanging patterns in interactive learning design
Changing patterns in interactive learning design
 
Gamification.pptx
Gamification.pptxGamification.pptx
Gamification.pptx
 
Gadgets, Games and Gizmos for Learning: Teach on the Beach
Gadgets, Games and Gizmos for Learning: Teach on the BeachGadgets, Games and Gizmos for Learning: Teach on the Beach
Gadgets, Games and Gizmos for Learning: Teach on the Beach
 
Digital analytics upskilling & career tips
Digital analytics upskilling & career tipsDigital analytics upskilling & career tips
Digital analytics upskilling & career tips
 
Video competition report
Video competition reportVideo competition report
Video competition report
 
Gamification and Immersive Learning
Gamification and Immersive LearningGamification and Immersive Learning
Gamification and Immersive Learning
 
ATD New England Area Conference Closing Keynote, March 27th, 2020
ATD New England Area Conference Closing Keynote, March 27th, 2020ATD New England Area Conference Closing Keynote, March 27th, 2020
ATD New England Area Conference Closing Keynote, March 27th, 2020
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
 

Más de Curatr

Astd mooc
Astd moocAstd mooc
Astd mooc
Curatr
 
Lt virtual playingfield
Lt virtual playingfieldLt virtual playingfield
Lt virtual playingfield
Curatr
 

Más de Curatr (9)

xapi camp
xapi campxapi camp
xapi camp
 
Designing Social Learning - LearningTechDay.Be
Designing Social Learning - LearningTechDay.BeDesigning Social Learning - LearningTechDay.Be
Designing Social Learning - LearningTechDay.Be
 
Curatr version 3 Walkthrough
Curatr version 3 WalkthroughCuratr version 3 Walkthrough
Curatr version 3 Walkthrough
 
Taking Control of your Learning Data
Taking Control of your Learning DataTaking Control of your Learning Data
Taking Control of your Learning Data
 
Experiments in Social Learning for organizations
Experiments in Social Learning for organizationsExperiments in Social Learning for organizations
Experiments in Social Learning for organizations
 
Astd mooc
Astd moocAstd mooc
Astd mooc
 
Lt virtual playingfield
Lt virtual playingfieldLt virtual playingfield
Lt virtual playingfield
 
From Content to Curation
From Content to CurationFrom Content to Curation
From Content to Curation
 
Improving Participation in Social Learning - DevLearn, 2011
Improving Participation in Social Learning - DevLearn, 2011Improving Participation in Social Learning - DevLearn, 2011
Improving Participation in Social Learning - DevLearn, 2011
 

Último

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Último (20)

Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 

The Truth about Gamification in Learning

  • 1. The Truth about Gamification And the use of game-like technologies in online learning Dr Ben Betts CEO, HT2 www.ht2.co.uk
  • 2. Gamification • Applying game-like mechanics or feedback to non-game situations. • Often manifests itself as points, levels and badges (PLB), based on users performing certain actions. • Often encourages competition where little existed previously. www.ht2.co.uk
  • 3. Gamefulness • Uses the language and aesthetics of games to encourage a more ‘playful’ approach. • May also involve emotional buy-in through stories and characters. • Looking to create meaningful experiences, more so than shortterm engagement. Land of Me www.ht2.co.uk
  • 4. An example from fitness - Nike+ www.ht2.co.uk
  • 6. Nudge • We’re trying to encourage people to do more of the things we want them to do. • This might be common sense but we don’t do enough of it in learning. • Gamification gives us a chance to shape behaviour more directly, and use a playful language to do it. www.ht2.co.uk
  • 7. How can I Gamify? See the Octalysis Framework: http://www.yukaichou.com/ga mification-examples/octalysiscomplete-gamificationframework www.ht2.co.uk
  • 8. Case Study Example Goal: Improve participation in a social learning experience Techniques: XP for levels and progress Badges for reputation Leaderboards for competition Game-like interface www.ht2.co.uk
  • 16. Does it work? • Increases Participation in Social Learning • Points Correlate with Outcomes • Highlights ‘Unengaged’ Learners • In one example, the whole class average is 10% above the norm. www.ht2.co.uk
  • 18. Maybe don’t… Useful – 22% 3000+ comments and contributions; how many really added to the learning environment? Useless – 78% www.ht2.co.uk
  • 19. There’s a sweet spot www.ht2.co.uk
  • 21. 3 tips… 1. Know your audience, your objective and look to shape specific behaviours 1. Measure the outcomes carefully 2. Consider gamefulness as well as gamification; it’s not all about PLB. Also consider alternatives to Gamification… www.ht2.co.uk
  • 22. Serious Games • Embody multiple mechanics, a well-defined space and a compelling story. • Go way beyond feedback. • Can be expensive and time consuming to develop. www.ht2.co.uk
  • 23. COTS and ARGs… • Commercial Off-The-Shelf games (COTS) can be used in learning contexts. • Alternate Reality Games (ARGs) use the Internet as a platform to create a fictional narrative that players can interact. www.ht2.co.uk
  • 24. Join our MOOCs Gamification for Learning: http://www.curatr3.com/massive-open-online-courses/ Want to know more? Try this book  Want to heckle me? Ben Betts ben@ht2.co.uk Twitter: @bbetts www.ht2.co.uk

Notas del editor

  1. Octalisis