Digital Exploration Toys for Young Minds is a startup that designs educational mobile apps for children ages 2-9. They have a team of over 55 years of experience in computer graphics and design. Their apps use innovative features of mobile devices like cameras, GPS, and augmented reality to engage children's curiosity about the real world. They have released 6 apps, been featured by Apple multiple times, and have over 150k downloads. Their goal is to create a core app called Curious Minds that acts as a mobile playground for parent-child interaction and discovery through other stand-alone apps that focus on innovation, quality, and design.

1. Digital Exploration Toys for Young Minds

2. MISSION
Design the exploration playground
for curious minds
Engage children to the real world using mobile apps
Stimulate their creativity and curiosity
Foster new interactions between children and adults

3. TEAM
55+ years experience in Computer Graphics and Design
Worked on Award Winning movies
Shrek (Oscar™), Kung Fu Panda, Madagascar, How To Train Your Dragon
International network of 20 artists, developers and contributors
Happy parents of wonderful kids
LUCA PRASSO ERWAN MAIGRET NADIA ANDREINI
CEO Co Founder CTO Co Founder Creative Director
Character TD Supervisor at DreamWorks Founder at The Bakery Founder at diLuNa Studio
R&D Lead at DreamWorks

4. PRODUCTS
Released 6 apps on Apple Store in the last 8 months
Featured by Apple multiple times
150K downloads in the last 4 months 71K MAU January 2013
Multiple applications high quality edutainment (2-9 years old)
Innovative use of mobile features
(camera, GPS, accelerometer, audio, touch, network, Augmented Reality)

5. MEDIA
Multiple features by Apple in the App Store Education Category
Apple Store (June - December 2012 | January - February 2013)
“Curious Hat [...] is out there showing how good design can
actually facilitate children using mobile devices to engage with
the world and others around them.”
Wired Geek Dad (September 2012)
‎"Eye Paint Animals is one of the most innovative and
invigorating apps we’ve seen to date.
They strive to design tools for children that encourage discovery
play and foster creativity, they succeed spectacularly."
Teachers With Apps (November 2012)
“Curious Hat has taken puzzle technology to the next level.”
KinderTown (November 2012)
“It’s a great idea [...] getting kids to look at the real world as
part of their digital play.”
AppsPlayground (November 2012)

6. MARKET
New growing market: future is in self education
Interactive books and Educational titles
are the second biggest segment in the App Store
Big demand for high quality titles

7. INVESTORS & ADVISORS
INVESTORS
500 Startups - Seed fund and Startup Accelerator Program (California)
Business Angels
ADVISORS
Fabrizio Capobianco - President at Funanbol (California)
Jonathan Lindo - VP at CA Technologies (California)

8. GROWTH STRATEGIES
Curious Minds
Core application that represents the mobile playground
for parent-child interaction and sharing
Curious Apps
Expanding portfolio of stand alone applications
focusing on innovation, quality and design
Cross Promotion
Through data sharing between Curious Hat’s applications
Branding and IP Creation
Through characters used as teacher buddy for children

9. DISTRIBUTION & REVENUE MODEL
App Sales on Apple and Android Stores ($0.99 to $4.99)
1 Blockbuster app/year pushing others
Curious Minds: Subscription + InApp Purchase model for
parental app with targeted marketing

10. MILESTONES
Q2 2012 Color Vacuum
Q3 2012 PHLIP
Q4 2012 Eye Paint Monsters
Eye Paint Animals
Q1 2013 Eye Paint MyDiary
Oh No Fractions!
Eye Paint Alphabet
Q2 2013 Mappa Mundi
InfiniScroll
EPHOLVE
Curious Minds

11. INVESTMENT OPPORTUNITIES
RAISED $210K
SEED $290K (February 2013)
GROWTH $2Mil (December 2013)
Establish Core Developer and Design Team
Implement Marketing Strategy: establish a brand trusted by
parents while showcasing the quality and innovation of our
products
Engage a network of International collaborators in designing
and bringing to market several titles per year

12. EXIT STRATEGY
ACQUISITION
Big Media Studios (Disney, DreamWorks)
Publisher/Developer Studio
Toy Makers
IPO

13. www.CuriousHat.com
founders@CuriousHat.com
Curious Hat is a US Corporation since January 3rd, 2012