This poster promotes Wretch 32's album "Wretchrospective". It includes conventions like the artist's name, album title, and release date. The poster uses the same image of Wretch 32 as the album cover for recognition. As an emerging artist in 2008, the poster helps advertise both the artist and album. It promotes purchase locations and relates to the urban genre through elements like graffiti-style typography and an image of a city skyline, appealing to the target audience.
1. This poster includes
many of the main
conventions of a music
poster, including, name
of the artist, the release
date of the album and
who is featuring on the
album.
This is a poster
promoting Wretch
32’s album
Wretchrospective.
The poster relates
back to the album
cover because it
uses the same
image of the artist
for both, this
helps with the
recognition of the
artist and the
album. Having
one main image is
a convention of a
poster.
The typography for
‘Wretchrospective’
is modernist,
showing that he is a
modern artist.
The artist is seen on
the poster, in 2008
when this album was
releases, he was a
fairly unknown artist,
therefore it helps to
advertise the artist, so
people learn to know
who he is, as well as
advertising his album.
More well-known
artists will not always
appear in their
marketing items
because their name is
well-known.
It is promoting a number of places
where thealbum is available to
purchase, online and high street
stores like HMV, this is a typical
convention for a marketing poster.
The typography is
urban ‘Wretch 32’
is in the style of a
graffiti tag, this
relates to the
urban clothes the
artist is wearing in
the image, it also
represents the
genre of music that
he produces and
will appeal to the
target audience of
the album, because
they are likely to be
from urban areas.
The image of
Wretch 32 has
paint imposed on
his neck and it is
dripping down his
t-shirt, also his
arms are coloured
in, this makes the
artist part of the
artwork.
The background image is very urban, with an image of a tower block
of flats. This is likely to represent the artist’s background, giving the
audience an idea of what the album is going to be about, and the
target audience coming from the same backgrounds can relate to
what it is about. The image is also the type of image you would see,
produced by a graffiti artist in a city, which will be aesthetically
pleasing to the target audience and it will draw their attention to the
poster, to look at the more important features.