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© 2012
© 2012
A.   Your               is ill-defined to non-
          existent.
     B.   You don’t have a               .
     C.   You don't have a    for any kind of
          marketing.
     D.   You don’t have a    for doing social
          media.
     E.   Your        hasn’t been updated for
          over 18 months.
© 2012
If this is the case,
    Social media marketing




© 2012
© 2012
Even if you are able to get some
         traction, your boss will pull the plug

         if he or she wasn’t




         from the
         beginning.
© 2012
Social Media is difficult to justify the

                          ahead of the basics

     which will deliver

                    results



© 2012
© 2012
If you need your employees to execute
     the tasks and invest the time

     then make sure they



     the objectives and

     see the        first.



© 2012
More importantly why

     wouldn’t         as the
     business leader

     be               to
     all activities



© 2012
is going to say “ooh look! a

     business on twitter. I want to do
     business with you!”




© 2012
Social media is     a short term solution.

                    It is, more or less, a

                           (at least business-wise)

                                                  .




© 2012
© 2012
Q. Will it impact your ROI?   .

    Q. Will it          impact your ROI?   .




© 2012
The bigger the piece of business, the

         more                  a business needs.




© 2012
• Someone is            • They sign up        • Six months
           referred to             for your              later, they
           your website            newsletter.           hear you speak
           or they find                                  somewhere.
           you on a social
           media site.




               • They continue         • They decide         • They call.
                 to follow you           they need a         • They are ready
                 on Twitter.             service/              to buy.
                 Another month           product you
                 goes by.                can offer.




© 2012
Did social media impact your ROI?

                        .


                        But, did it create a channel
                            for you to keep in touch
                             until they were ready?

                                                   .



© 2012
© 2012
Social media like all marketing activities
                      ….and

                   time.


         Social media is great way to
         receive the news and
         information you want.

© 2012
How much of your day do you spend
  reading newspapers or magazines where



  has decided
  what you read.




© 2012
The point is when most people say
         they don’t have the time its usually

                   .




© 2012
But if you really
     then

                  .




© 2012
© 2012
Then it
     was video.




© 2012
If you are truly interested,
         you have to keep up.



         Or,



         you have to assign someone to
         keep up for you…

© 2012
its   for you.




© 2012
© 2012
Social media is a      .

    It is        a           for the message.




© 2012
When you mistake the           for the

you get inane status updates
like the weather and what
you’ve just eaten!




 © 2012
Now you have a megaphone means when you
         use it, the        needs to

                       to

 you are trying to
 communicate with.




© 2012
© 2012
© 2012
© 2012
© 2012

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8 reasons not to do social media

  • 3. A. Your is ill-defined to non- existent. B. You don’t have a . C. You don't have a for any kind of marketing. D. You don’t have a for doing social media. E. Your hasn’t been updated for over 18 months. © 2012
  • 4. If this is the case, Social media marketing © 2012
  • 6. Even if you are able to get some traction, your boss will pull the plug if he or she wasn’t from the beginning. © 2012
  • 7. Social Media is difficult to justify the ahead of the basics which will deliver results © 2012
  • 9. If you need your employees to execute the tasks and invest the time then make sure they the objectives and see the first. © 2012
  • 10. More importantly why wouldn’t as the business leader be to all activities © 2012
  • 11.
  • 12. is going to say “ooh look! a business on twitter. I want to do business with you!” © 2012
  • 13. Social media is a short term solution. It is, more or less, a (at least business-wise) . © 2012
  • 15. Q. Will it impact your ROI? . Q. Will it impact your ROI? . © 2012
  • 16. The bigger the piece of business, the more a business needs. © 2012
  • 17. • Someone is • They sign up • Six months referred to for your later, they your website newsletter. hear you speak or they find somewhere. you on a social media site. • They continue • They decide • They call. to follow you they need a • They are ready on Twitter. service/ to buy. Another month product you goes by. can offer. © 2012
  • 18. Did social media impact your ROI? . But, did it create a channel for you to keep in touch until they were ready? . © 2012
  • 20. Social media like all marketing activities ….and time. Social media is great way to receive the news and information you want. © 2012
  • 21. How much of your day do you spend reading newspapers or magazines where has decided what you read. © 2012
  • 22. The point is when most people say they don’t have the time its usually . © 2012
  • 23. But if you really then . © 2012
  • 25. Then it was video. © 2012
  • 26. If you are truly interested, you have to keep up. Or, you have to assign someone to keep up for you… © 2012
  • 27. its for you. © 2012
  • 29. Social media is a . It is a for the message. © 2012
  • 30. When you mistake the for the you get inane status updates like the weather and what you’ve just eaten! © 2012
  • 31. Now you have a megaphone means when you use it, the needs to to you are trying to communicate with. © 2012