A presentation given to a diverse group at a workshop entitled: "The 2008 Debate" organised by Thinkerbox

1. 1

2. “
I’m a digital immigrant. I wasn’t weaned
on the web, nor coddled on a computer.
Instead, I grew up in a highly centralized
world where news and information were
tightly controlled by a few editors, who
deemed to tell us what we could and should
know. My two young daughters, on the
other hand, will be digital natives. They’ll
”
never know a world without ubiquitous
broadband internet access.
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3. “
I’m a digital immigrant. I wasn’t weaned
on the web, nor coddled on a computer.
Instead, I grew up in a highly centralized
world where news and information were
tightly controlled by a few editors, who
deemed to tell us what we could and should
know. My two young daughters, on the
other hand, will be digital natives. They’ll
”
never know a world without ubiquitous
broadband internet access.
Speech to the American Society of
Rupert Murdoch Newspapers, April 2005
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4. Hands up if you or
your business use:
3

5. Hands up if you or
your business use:
Websites
1) Email
Facebook
MySpace
Instant Messaging
3

6. Hands up if you or
your business use:
Websites
1) Email
Facebook
MySpace
Instant Messaging
Blogs
Moblogs
Mobizines
2) Wikis
Podcasts
Skype
YouTube
RSS
3

7. Hands up if you or
your business use:
Websites Twitter
1) Email
Facebook
3) Pownce
Flickr
MySpace Digg
Instant Messaging Del.icio.us
Basecamp
Blogs Second Life
Moblogs Feedburner
Mobizines Bloglines
2) Wikis Technorati
Podcasts Wikipedia
Skype TinyUrl
YouTube PageFlakes
RSS Xdrive
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8. 4

9. What can Web 2.0 do
for you?
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10. www.google.com/alerts
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11. http://docs.google.com
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12. www.youtube.com/theroyalchannel
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13. www.wikipedia.com
9

14. www.muti.co.za
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15. www.pageflakes.com
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16. www.slideshare.net
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17. www.secondlife.com
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18. www.xdrive.com
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19. www.basecamphq.com
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20. www.timesurl.at
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21. Viral to Rival.
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22. 18

23. Free is the
new black.
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24. 20

25. 20

26. 20

27. DOs
Make use of free web applications to save money,
increase productivity & keep tabs on your customers
Set up an internal wiki or blog for communicating &
knowledge management
Mobilise a community & create business/product
evangelists
Consider integrating “free” into your existing business
model or next project
Follow online trends & up-skill staff accordingly
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28. DONTs
Jump onto the Web 2.0 bandwagon without doing a
needs analysis just because your competitors are
Snub bloggers or the “little” people because the Net is
a great place to rant and news spreads FAST!!!
Spend lots of time & money building your own
Facebook or YouTube application
Resort to spam or unsavoury online marketing practises
Think that your IT department automatically
understands everything about the Net or has your best
interests at heart
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29. Questions?
colin.daniels@gmail.com
http://blog.colindaniels.co.za
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