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Content is King - Matthew Smith, VP IDG Connect, Europe, Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
- 1. Content is king Matthew Smith, Vice President, IDG Connect, Europe Jeremy Bevan, Vice President of Field Marketing, Novell EMEA
- 2. Jeremy Bevan Vice President, Novell EMEA Field Marketing
- 3. Making IT Work As One ™
- 4. Total Pipeline Contributing to the Sales Pipeline.... ... the beauty of healthy competition France Germany United Kingdom South Africa Spain Marketing Contributed Pipeline 1429 1950 1390 721 569 $20.5M $19.6M $18.9M $15M $14M ... and the question of outstanding leads $
- 5. ...Not all leads fit the same treatment
- 6. ...Are we planning the right way ?
- 7. Strong Emphasis on Front End of Decision Making Process General Education 32% Business Case Development 27% Implementation Scenario 25% Final Decisions 11% Shortlist Creation 5%
- 8. Almost always working to help build the business case
- 9. The use of marketing content in IT investment decisions -Overcoming the age of discontent Matthew Smith - VP IDG Connect Europe
- 11. The 5 Stages of the Buying Process
- 12. Auditing Content through Market Fusion
- 13. Client A: - Leading Software Supplier with established assets Audio Document Podcast Tool Video Webcast Key
- 14. Client B – Virtualisation provider – Strong Global brand and large library of assets Audio Document Podcast Tool Video Webcast Key
- 16. Start...