Más contenido relacionado Más de Daden Limited (20) Social Media Tools - Business Networking Online2. Who Are We?
© 2009 www.daden.co.uk
Full
service virtual worlds & virtual character
consultancy
In
virtual worlds & characters since late 1990s, and
Second Life since 2004
World-class expertise and innovation in integration,
AI and virtual worlds
SL Gold Solution Supplier
Member, Serious Games Institute
Based in Birmingham UK, and Second Life
3. Who do we work for?
© 2009 www.daden.co.uk
4. Definition - Wikipedia
© 2009 www.daden.co.uk
“A social network service focuses on building
online communities of people who share interests
and/or activities, or who are interested in exploring
the interests and activities of others...
Most social network services are web based and
provide a variety of ways for users to interact, such
as e-mail and instant messaging services.
Social networking has encouraged new ways to
communicate and share information. Social
networking websites are being used regularly by
millions of people.”
5. What others say – social media
© 2009 www.daden.co.uk
Paparazzi for the
masses
Modern grapevine
Includes web 2.0
technologies
Includes face to
face
Not governed by
physical space
Uses the power of
the crowd
http://ash10.com/2009/02/help-me-define-social-media/
6. Top ten 2006 & 2009
© 2009 www.daden.co.uk
http://www.netimperative.com/news/2006/05/04/social & http://www.netimperative.com/news/2009/september/top-
social-networking-sites-uk
7. Compete.com
© 2009 www.daden.co.uk
http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook&
http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/
8. The big picture
© 2009 www.daden.co.uk
http://webmove.org/2008/09/conversation-is-art-of-listening.html
9. Number crunching
© 2009 www.daden.co.uk
LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing
50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+
No correct answer
Who's your target audience
What's right for you
Experiment
It takes time
Bigger doesn't mean better
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Stats in bold are direct from org. website
10. LinkedIN
© 2009 www.daden.co.uk
Created private profile
Just created Daden group profile
Not upgraded to professional
Good for networking
Join/create groups
Post events, slides etc
Participate in discussions
Add discussions
Email
11. Facebook
© 2009 www.daden.co.uk
Private profile
Use it for events/interests
Create/Join groups
Email
Use twitter to update page
No plans to date for Daden
12. Ecademy
© 2009 www.daden.co.uk
Business to Business
Email, groups etc
Post events
You either love it or hate it
Not really using it
For SME's?
13. Blogging
© 2009 www.daden.co.uk
Very popular
Website = information
Blogsite = opinion
Choose tool that's right for you
Daden's MD David Burden blogs
14. Twitter
© 2009 www.daden.co.uk
Popular
140 characters - “mini blog”
Used by individuals
Used by organisations
Powerful search tool
Set up searches using tools such as tweetbeep
Monitor urls in tweets (e.g. tr.im)
Daden gained customers, raised profile
15. Uses for twitter
© 2009 www.daden.co.uk
Point people to website/blog/event
Gather support
Ask for help
Complain
Feedback
Answers
Customers
16. Posting a twitter question
© 2009 www.daden.co.uk
“Socialmedia for serious business. My question
to you is which tools do you use,why,how
successful what's ur favourite? Which one
works for u?”
17. @JiMage
© 2009 www.daden.co.uk
Im an arch student and Twiter has allwed me 2
establish a 3d design firm now wrking on
projects in saudi, Auz and the uk
i'v won three very large contracts direct from
twitter none in the uk!
i tried facebook but not found it as succesfull
but twitter (tweet deck) tripled the amount of
people visiting my site!
18. @NivenArchitects
© 2009 www.daden.co.uk
We use facebook & twitter, both r successful for
increasing the company profile, twitter has
generated some inquiries ....
...but no concrete projects as yet, both have
resulted in a doubling of our website traffic.
19. @others
© 2009 www.daden.co.uk
@steve_nicholls - twitter is fave cos it's more
instant. LinkedIn feels more grown-up and pro.
FB is a good way to reach many contacts
hemminac @SoullaStylianou I'll be using them
all...because people trust people they know
more than any other form of advertising
http://bit.ly/Q30up
cybrum @SoullaStylianou Not sure they count
as socmed tools but old-fashioned eMail is
business no.1. Skype too for cutting costs.
20. @lornaparsons
© 2009 www.daden.co.uk
Corporate website – glossy brochure
Practice blog - (http://bryantpriestnewman.wordpress.com)
Twitter - supports the blog – informal
LinkedIn – not had any business leads
Trying to decide on an intranet – Basecamp vs
Woobius
21. #media140
© 2009 www.daden.co.uk
Social media
no1
requirement
Everything we
do has a social
media element
http://www.rubberrepublic.com/blog/200
9/10/twitter-is-like-word-of-mouth-on-
crack-the-peperami-animal-and-other-
tales-from-media140/
22. #media140
© 2009 www.daden.co.uk
“We created lots
of different
points for
consumers to
discover us
through”
http://www.computerweekly.com/blogs/edito
rs-blog/2009/10/using-social-media-to-
market-y.html
23. In the news
© 2009 www.daden.co.uk
http://www.ashdowngroup.com/news/social-
networking-sites-cost-the-uk-pounds1-38bn-a-year--
news-19427116
24. Ten points
© 2009 www.daden.co.uk
Experiment with different social media tools
Choose what suits organisation & you
Make time for it
Bigger doesn't mean better
Should complement other marketing activities
No wrong answer
No right tool
Keep it up to date
Keep it simple
Ask questions – community will help