PUSH VS. PULL. LET'S BE REAL. If you want to build a successful brand, you should stop pushing and start pulling. People don't want to be pushed, they want to be pulled.

1. DANNY BECKETT JR
PUSH
VS. Let’s be real.
PULL

2. DANNY BECKETT JR
Will you marry me?
Or would you rather get to know me
first?

3. DANNY BECKETT JR

4. DANNY BECKETT JR
Getting to know you.
These relationships won’t build
themselves will they?

5. DANNY BECKETT JR
Be interesting.
Don’t just find the interest, be the
interest people want to find.

6. DANNY BECKETT JR
It’s all about bear hugs.
Build relationships, not mailing lists.

7. DANNY BECKETT JR
Fixer upper
Put a new roof on your brand.

8. DANNY BECKETT JR
Example....
Local Restaurant
gets a tweet-beat down.
Should have been paying
attention.

9. DANNY BECKETT JR
Instant PR Machine.
Real-time access to fans of
your brand.

10. DANNY BECKETT JR
Discipline.
It takes a serious
commitment, passion, and
energy.

11. DANNY BECKETT JR
Why in the world would I
want to tell people
everything all the time?

12. DANNY BECKETT JR
Who has time for this stuff?
When am I going to find the
time?

13. DANNY BECKETT JR
What’s in it for me? Wrong
question. What’s in it for
us. Right question.

14. DANNY BECKETT JR
EXPOSURE

15. DANNY BECKETT JR
ENGAGEMENT

16. DANNY BECKETT JR
INTEREST

17. DANNY BECKETT JR
FRIENDS

18. DANNY BECKETT JR
LEADS

19. DANNY BECKETT JR
NEW BUSINESS

20. DANNY BECKETT JR
RELATIONSHIPS

21. DANNY BECKETT JR
I am pretty pumped about
social media. And you
should be too!

22. DANNY BECKETT JR
Follow me and learn more.
@DANNYBECKETTJR

23. DANNY BECKETT JR
COMMUNICATOR
LEADER
WARRIOR
w: dannybeckettjr.com
e: danny@dannybeckettjr.com
p: 616.366.6037
t: DANNYBECKETTJR
f: DANNYBECKETTJR
Stay AWESOME!