Gamification is a popular tool to improve site performance. Find out how to use it get the maximum benefit.

1. Niki Kutac
Product Manager
DATATRAK
Using Gamification to
Incentivize Sites

2. Outline
► What is Gamification
► Success with Gamification
► Applying Gamification strategies
• What activities from a Site do we want to
Improve/Change
–Context of these behaviors
2

3. 3
Gamification is the use of game-thinking
and game mechanics in non-game
contexts to engage users and solve
problems.
Must present reward or recognition for the
players actions (i.e. Badges, leader boards,
prizes, recognition, etc.)
Gamification is simply a
reflection of our innate desire as
humans to compete and be
recognized.

4. 4
Do you Love to Win or Hate to Lose?

5. 5
Focused on Increasing Face-to-
Face Meetings
-Reward: $50 Gift Card
Focused on Closing
Deals Quickly
Reference: leveleleven Making it Rain Whitepaper

6. DATA HERO Competition
► # of Tickets Addressed
► Data Hero Levels
• Winner was recognized at company meeting and
received the DATA HERO honor
6
Saw a 300% Increase in Daily Activity!

7. Foldit
► Online folding
protein game that
solved a decade-old
scientific mystery in
3 weeks!
• Determine the
structure of monkey
enzymes that played
a critical role in how
AIDS virus matured
and spread.
7

8. How Do We Apply Gamification to
Clinical Trials?
8

9. Four Components to Gamification
► Behavior
• What problem are we trying to solve?
► Report
• How are we going to engage the participants?
► Time-Frame
• What is a reasonable time?
► Reward
• How do we recognize the winner at the end?
9

10. What Behaviors Do We
Need to Improve?
► Patient Adherence
► Education (from sites to CRAs)
► Adherence to Timelines
• Data Entry Timelines
• Data Cleaning Timelines
• Regulatory Reporting
► Quality of Work (queries generated)
► Protocol Specific Procedures
10

11. How Do We Report on the
Behaviors?
► Reports that Automate the results of the
behavior/activity being measured
• Averages Report
► Ability to Display Reports for participant’s
view of current status or level
► Utilize a Cloud-Based eClinical Systems to
show real-time reports
11

12. What Will Be the Time Frame of the
Competition?
► Ensure the length of the competition is
appropriate for the intended behavior
12

13. What Will Be the Reward?
► Status Levels
► Recognition at Meetings or Events
► Monetary Rewards
13

14. 14
Gamification
provides reports
that offer insights
into trial activity and
progress!

15. Gamification Reports
► Technology provides the automatic reports
for participants to see standings
• Homepage Dashboards
• Report Email Notifications
• Report Managers
15

16. Important to Remember
► Put the results/reports in the forefront and
make visible to participants.
► Design experiences that engage and
motivate people to achieve their goals.
16

17. 17
In the end, there is nothing new about
trying to motivate sites and team
members; but what’s different about
Gamification is that it uses a digital
engagement model to scale that
motivation to large groups of people.

18. 18
Thank you!
niki.kutac@datatrak.com
@DATATRAKinc

19. from Concept to Cure
with DATATRAK ONE
DATATRAK International
Cleveland, Ohio
Bryan, Texas
Cary, North Carolina
888.677.DATA (3282) Toll Free
www.datatrak.com
®
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