Uptime Institute, an independent division of The 451 Group, provides education, publications, consulting, certifications, conferences and seminars, independent research, and thought leadership for the enterprise data center industry and for data center professionals. / El Uptime Institue es una división independiente de The 451 Group, provee educación, publicaciones, consultoría, certificaciones, conferencias y seminarios, investigación independiente, y un fuerte liderazgo en la industria de los centros de datos

1. data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC
Data Center Summit
Latinoamérica 2010
San José, Costa Rica
August 31, 2010
By Dana Smith

2. data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC
Tier Program Services

3. 3© 2010 Uptime Institute Professional Services, LLC
Accredited Tier Designer
• Educational curriculum and
professional designation
• Exclusive to professional engineers
responsible for data center design
• Focuses on practical application
of the Tiers
• Examples drawn from real-life designs submitted for
Design Certification
• Address, in technical detail, the misconceptions that
lead to needless cost and complexity

4. 4© 2010 Uptime Institute Professional Services, LLC
Accredited Tier Specialist
• Accredited Tier Specialist course is for those
responsible for ongoing data center uptime:
> Owners and Operators
• Facility and IT Managers and Supervisors
> Vendors & Providers
• Project Managers, Architects, Consultants
• 3-day course
> Tier Classification System
> Operational Sustainability
> Exam

5. 5© 2010 Uptime Institute Professional Services, LLC
Benefits of Tier Certification
• Third-party validation that topology is capable of
delivering highest levels of uptime
> Demonstrate to upper management, marketplace, and
shareholders that investment is being protected and
optimized
• Challenge of constructing Tier facility without Tier-
Certified design
> Avoid charge for re-design or modifications to constructed
environment
• Challenge of sustaining uptime with solution of
inconsistent design concepts

6. 6© 2010 Uptime Institute Professional Services, LLC
Benefits of Tier Certification
• Internationally recognized benchmarking system
• Differentiate from self-certifications
> Letters, foil, plaque, and web site listing
• Uptime Institute is the exclusive Tier Certification
body worldwide
> Tier Certifications in 30 countries
> Banking, insurance, data center services, healthcare,
national and local government, defense/intelligence, retail,
petrochemical, telecommunications, shipping, heavy
manufacturing, airlines, railways, universities

7. 7© 2010 Uptime Institute Professional Services, LLC
Ongoing Tier Certification Projects
• Argentina
• Australia
• Austria
• Brazil
• Canada
• China
• Czech Republic
• France
• Italy
• Japan
• Mauritius
• Mexico
• Netherlands
• Qatar
• Romania
• Russia
• Saudi Arabia
• South Africa
• South Korea
• United Arab Emirates
• United Kingdom
• Venezuela

8. 8© 2010 Uptime Institute Professional Services, LLC
Tier Certification Process
Design
• Design Certification
> Review of 100%
design document
package
> Report of Tier
deficiencies
> Support to ensure all
Tier issues are
addressed
> Award letter and foil

9. 9© 2010 Uptime Institute Professional Services, LLC
Tier Certification Process
Facility
• Facility Certification
> On-site visit by team of
consultants
> Confirm construction
consistent by design
> Observe site
demonstrations
> Report
> Award letter, foil, and
plaque

10. 10© 2010 Uptime Institute Professional Services, LLC
Operational Sustainability
Certification Process
• Tier Classification System
> I, II, III, IV
• Operational Sustainability
> Bronze, Silver, Gold
• Operational Sustainability Certification
becomes suffix to Tier Certification
> Tier III Gold

11. 11© 2010 Uptime Institute Professional Services, LLC
Operational Sustainability
Rating System
• Gold
> Exceptional Management & Operation and Building
Characteristics behaviors
> Low Site Location risks
> Full uptime potential of the installed infrastructure
• Silver
> Management & Operation and Building Characteristics
behaviors
> Low Site Location risks
> Opportunities for improvement in order to achieve the full
potential of the installed infrastructure

12. 12© 2010 Uptime Institute Professional Services, LLC
Operational Sustainability
Rating System
• Bronze
> Minimal Management & Operation and Building
Characteristics behaviors
> Manageable Site Location risks
> Significant opportunities for improvement in order to
achieve the full potential of the installed infrastructure

13. data center management and engineering consultants
Uptimeinstitute.com/professionalservices
© 2010 Uptime Institute Professional Services, LLC
Site Uptime Networks

14. 14© 2010 Uptime Institute Professional Services, LLC
Site Uptime Networks
• Knowledge community for data center owners and
operators
• Information Exchange Agreement protects trade and
business secrets
• Vendor-free environment to discuss issues
• Share challenges and successes
• Annual meetings with member-determined content
• Online databases and tools

15. 15© 2010 Uptime Institute Professional Services, LLC
Value of Network Membership
• Downtime decreases with long-term Network
membership

16. 16© 2010 Uptime Institute Professional Services, LLC
North America
Site Uptime Network
Group 1
AIG
AT&T, Southeast Region
BNSF Railway
The Boeing Company
Cisco Systems, Inc.
Computer Sciences
Corporation (CSC)
Highmark
HSBC
Office Depot
Progressive Insurance
Reed Elsevier Technology
Services
Tyco Electronics
United Parcel Service
Verizon
Group 3
BMO Financial Group
Deere & Company
EVERTEC
FannieMae
Fidelity Investments
Hewitt Associates
Infocrossing
Johnson & Johnson
JPMorgan Chase
Lockheed Martin
MasterCard
Nationwide
SAVVIS, Inc.
Thomson Reuters
Group 2
Allstate
Bayer Corporation
Chevron
Citigroup
Consonus
Hewlett-Packard
Iron Mountain
Kaiser Permanente
Lowe's Companies,
Inc.
NYSE Euronext
RBC Financial Group
TD Bank
United Airlines
Visa
The Walt Disney
Company

17. 17© 2010 Uptime Institute Professional Services, LLC
North America
Site Uptime Network
Group 5
Acxiom
ADP
The Cincinnati Insurance
Company
Colgate-Palmolive
Department of Veterans
Affairs
General Electric
Mayo Clinic
The Planet Internet Services
Regions Financial Corporation
Rogers Communications
Sabey Corporation
Social Security Administration
Toyota
T-Systems North America
USAA Insurance
US Bancorp
Group 4
Capital Group
Chesapeake Energy
Delta Air Lines
Depository Trust &
Clearing Corporation
Discover Financial
Services
eBay, Inc.
GMAC-RFC
JC Penney
Morgan Stanley
Quality Technology
Services
State Farm
Target
UnitedHealth Group
Wells Fargo Bank

18. 18© 2010 Uptime Institute Professional Services, LLC
Europe, Middle East, & Africa
Site Uptime Network
Group 1
Barclays Bank
DataSpace Partners
Deutsche Bank
DigiPlex Norway AS
Fujitsu Services Limited
ING
Interxion
JPMorgan Chase
Morgan Stanley
Mentor Graphics
NYSE Euronext
Saudi Aramco
Sberbank
Société Générale
UBS
UniCredit Group

19. 19© 2010 Uptime Institute Professional Services, LLC
Benefits of Network Membership
• Enhanced Operations
> Improved performance yields smoother business function
• Reduced penalty to bottom line due to downtime
> Exploit your data center investment
> Learn from others’ mistakes
• Avoid the pain of poor equipment and topology assumptions
> Justify decisions using the Abnormal Incident Report
database
• Unique in the world
• 4,400 events; 400 outages

20. 20© 2010 Uptime Institute Professional Services, LLC
Benefits of Network Membership
• Knowledge & Networking
> You are not alone
> Tour the most advanced data centers in the region and
world
> Gain insight of Uptime Institute’s industry leaders
> Influence the future of the industry
• Equipment surveys and focus groups with manufacturers
• Owners Advisory Committee

21. 21© 2010 Uptime Institute Professional Services, LLC
Latin America
Site Uptime Network
• Uptime Institute calls for Latin America Founding
Members
> Advise to the structure and content of the Latin America
Network(s)
> Further establish organization as industry leader
> Immediate benefits to data center operation

22. Dana Smith
Latin American Services Manager
+505.603.7170
dsmith@uptimeinstitute.com