Customers expect delivery of your new products quicker and easier than ever before. Whether your customers are internal or external, they expect you to develop new products with increased frequency and to put those products in their hands seamlessly and automatically. Learn how you can take advantage of Agile development methods to develop and ship quicker while maintaining the project and financial management your business requires. And, learn ways to automate your product delivery to get these products to your customers immediately upon completion. Bring automation and Agile development together to deliver new products to your customers more often and easier than ever before. All attendees are eligible for .75 PDU Credit from the Project Management Institute (PMI). Get the Transformational Story of Going Agile @ http://digitalcelerity.com/Pages.aspx/Agile-PPM

1. Developing and Delivering Products
in an Agile World
Allan Mills Eric Feldman David Werner
Digital Celerity CA Technologies CA Technologies

2. developing and delivering products in an agile world
speakers
Eric Feldman David Werner Allan Mills
Solutions Marketing Solutions Marketing MPM, PMP, Engagement Manager
CA Technologies CA Technologies Digital Celerity
As senior member of Digital Celerity’s global PPM
Eric Feldman is on the solutions marketing team, David has worked on CA’s Project & Portfolio
Practice, Allan is the Agile Practice Manager and
responsible for messaging, positioning, and Management solution, CA Clarity PPM, in various
Champion for Digital Celerity. He was a product
strategy for the Service Management group of roles for over 8 years. David’s solutions
manager for a commercial ecommerce product
solutions at CA Technologies. His areas of marketing role includes focus areas of PPM, Agile
and has implemented CA Clarity PPM in several
expertise include IT finance, process automation, development, requirements planning, ideation,
Research and Development organizations. Allan
service catalog, and portfolio management. and service management.
is a Clarity PPM Certified expert on all PPM
business processes and core modules including
Project Management, Resource Management,
Portfolio Management, Crystal Reporting and
Studio.
2 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

3. the agile world: agility is expected
expectations
Deliver what your customers
want
Update often
Deliver immediately
Accelerate your business

4. collaborate and accelerate
agile is key to delivery expectations
Unlock development
potential
Shorter turnarounds
 Something
More frequentincrease
 Can we updates ?
 Are our resour?

5. automation: delivering at the speed of agile
Remove process
barriers
Keep up with Agile
development
Meet customer
expectations

6. the new product development challenge
• The current economic conditions and market forces dictate
that companies deliver:
• innovative,
• quality products and services
• faster
• In this new fast paced world do you see this?
• Difficult to create upfront, unchanged, and detailed specs
• Near the beginning it is not possible to know every single step
• Change rates are high
6 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

7. traditional vs. agile product management
Traditional Product Management:
• Traditional planning involves anticipatory predication
• Complete specifications and then build
• Identify, define, schedule and order all detailed activities
• Very suitable to repeatable process
Agile Product Management
• Agile planning involves an inspect and adapt approach
• Suitable when it is impossible to create upfront, unchanged, and detailed specs
• Near the beginning it is not possible to know every single step
• Change rates are high
• Creative adaptation to unpredictable change is the norm
• Adaptive steps are driven by incremental build – feedback cycles
• Suitable for new, innovative, untested products
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8. why go agile?
8 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

9. product management mindset shift
Old Mindset:
Fixed
• Customers knows what they want
• Developers know how to build it
• Nothing will change along the way
New Mindset:
Agile
• Customers discover what they want
when they see it
• Developers discover how to build it when
they build it
• Many things change along the way
9 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

10. Example of an Agile approach
• New e-Commerce Product
• Driven by market demand
• A new an innovative market
• Deliver high quality product very fast
• Needed an “Agile” approach
• Focused on collaboration between market experts and developers
• Delivered value to customers in short periods
• Embraced changing requirements
Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.
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11. the agile manifesto – by the agile alliance
— To improve our ways of developing software, we value:
− Individuals and interactions over processes and tools
− Working software over comprehensive documentation
− Customer collaboration over contract negotiation
− Responding to change over following a plan
— That is, while there is value in the items on the right, we value
the items on the left more.
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12. an agile approach – the SCRUM framework
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13. sequential vs. overlapping development
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14. moving to an agile tool
• Agile Teams quickly become
passionate about Agile. You
need to support them.
• Distributed teams need a
way of communicating and
updating each other
• You need to integrate Agile
projects with your overall
project reporting standards.
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15. rolling up your agile projects
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16. How can we improve our processes?
How do we enable
automated delivery How can we deliver more value versus
and still maintain focusing on demand management?
control?
How do we move faster How do we provide a fast,
and be more productive – secure user experience that is
while lowering costs? accessible 24x7 on any device,
from anywhere with no
interruptions?
Delivery
Challenges
16 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

17. business challenges
fast, lean, and consistent
— businesses need speed to grow revenues fast enough
— every function must continually lower unit costs
— every function must deliver consistently to be trusted
Automation has the best opportunity to simultaneously lower costs
and improve service levels
17 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

18. delivery automation
customer pain / challenges
Customer Pain/Challenge Potential Business Impact
Need to better manage requests for services Lengthy manual processes creates extensive lag,
from IT and other internal providers increasing costs, mistakes in configuration and
poor perceptions of IT Services delivery
Need to offer virtual resources as More coordinated definition / utilization reduces
requestable automated services sprawl, reduces OPEX and increases ROI on CAPEX
investments
Need to create and automate the Once properly defined, an automated service
standardized services, set expectations on lifecycle process reduce costs thru consistency and
delivery and automate provisioning of better utilization of staff to ensure a better quality
physical and virtual servers of IT service
Need to monitor and account for service Ensuring efficient management of virtual resources
requests and utilization and appropriate chargeback for services delivered
18 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

19. customer are presenting their own challenges
— How do I get what I need to do my job?
— How come it takes too long to fulfill requests?
— When can I expect the product or service to be delivered?
— What will this product or service cost me?
19 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

20. typical scenario in delivering a product or service
without process automation
1 REQUIRED FORMS
11 SERVICE DELIVERED
SERVICE 2 NEW SERVICE REQUEST BUSINESS
MANAGER MANAGER CUSTOMER
REQUEST FOR REQUEST FULFILLED
3 10
IT RESOURCES AND APPROVED
REQUEST PROVISION
4 9
FOR SUPPORT APPLICATIONS
OPERATIONS
IT APPLICATIONS
REQUEST FOR
6
USER ID CREATED 5 ACCESS
8 ROLES ESTABLISHED ACCESS APPROVAL 7
DATABASE
SECURITY
20 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

21. delivering a cloud service
with automated processes
Define service metrics
Request Portal SLA Dashboard
Service Level
Monitoring
Customer
21 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

22. delivering a cloud service
with automated processes
Empower users with self-service Define service metrics
Request Portal SLA Dashboard
Request Service Level
Monitoring
Customer
Review & Manager
Approve Approver
Process
Automation
22 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

23. delivering a cloud service
with automated processes
Empower users with self-service Define service metrics
Request Portal SLA Dashboard
Request Service Level
Monitoring
Customer
Review & Manager
Approve Approver
Review &
Approve Capacity
Manager
Process
Automation Predict current
& future
capacity needs
Capacity
Management
Portal
23 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

24. delivering a cloud service
with automated processes
Empower users with self-service Define service metrics
Request Portal SLA Dashboard
Request Service Level
Monitoring
Customer
Maintain
standards & Review & Manager
compliance Approve Approver
Standard Review &
Configuration Approve Capacity
Manager
Process
Automation Predict current
& future
capacity needs
Provision Capacity
Configuration Requested Management
Database Resources Portal
Pool & provision
Configuration
Validation Internal External Virtual Physical
Pool
24 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

25. delivering a cloud service
with automated processes
Empower users with self-service Define service metrics
Request Portal SLA Dashboard
Request Service Level
Monitoring
Customer
Maintain
standards & Review & Manager
compliance Approve Approver
Standard Review &
Configuration Approve Capacity
Manager
Process
Automation Predict current
& future
capacity needs
Provision Capacity
Configuration Requested Management
Database Resources Portal
Pool & provision Capture
consumption
Configuration
Validation Internal External Virtual Physical
Pool Metering &
Performance
25 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

26. delivering a cloud service
with automated processes
Empower users with self-service Define service metrics Manage service
levels and costs
Request Portal SLA Dashboard
Request Service Level
Monitoring
Customer
Maintain Relationship Reconcile Cost
standards & Review & Manager
Manager of Service
compliance Approve Approver
Standard Review &
Configuration Approve Capacity
Manager
Process
Automation Predict current
& future
capacity needs
Provision Capacity
Configuration Requested Management
Database Resources Portal
Pool & provision Capture
consumption
Configuration
Validation Internal External Virtual Physical
Pool Metering &
Performance
26 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

27. process automation value curve
Management
Approach
Product and Service
Automation
Virtual
Service
Management
Infrastructure
Automation
Automated
delivery systems
Virtual
Systems Virtualization
Management Management Automation and
(P+V) orchestration
Infrastructure
Virtual optimization Delivering
Infrastructure Value
Management
(hypervisors) Server
consolidation
CAPEX OPEX Revenue
27 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.

28. delivering products in an agile world
Faster development with
Agile
Quicker delivery with
automation
Meeting higher customer
expectations

29. Q&A

30. want more information?
Additional Information
 Agile success stories and webcasts on
ca.com/getagile
 “Going Agile” whitepaper on
digitalcelerity.com
 Full PPM and Agile solution information on
ca.com/project-portfolio-management
 Automation solution information on
ca.com/service-management
 Full Digital Celerity services information on
digitalcelerity.com
30 Developing and Delivering Products in an Agile World - Copyright © 2012 CA. All rights reserved.