"Phygital – Mouse in the oil" by Dudums
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What is phygital, who makes it, and why people love it so much
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"Phygital – Mouse in the oil" by Dudums
- 1. MOUSE IN THE OIL
- 2. Voldemars Dudums • 2001 started in LOWE as Creative Producer • 2006 Miami Ad School Hamburg • 2008 many Latvian agencies • 2010 IR magazine / freelance • 2012 setting up phygital laboratory
- 3. 2007
- 4. Phygital creates an ecosystem between brands and consumers across the physical and digital worlds. It speaks to the needs and aspirations we have as human beings and the
- 5. In other words - phygital thinking helps to create surprising content that people like not “LIKE”.
- 7. 2,809,003 followers: 23% Fake. 41% inactive = 64% crap www.statuspeople.com
- 8. 611,463 followers 20% Fake. 37% Inactive = 57% crap www.statuspeople.com
- 10. How phygital is different?
- 11. It engages for real
- 12. It surprises and can be very emotional
- 13. Have a LIKE like no other
- 14. It can work without high tech too
- 15. It can actually make digital possible
- 16. And it can be completely crazy
- 17. Only for nerds and geeks?
- 18. “Lego for the iPad generation” https://vimeo.com/45276780
- 19. “Lego for the iPad generation” https://vimeo.com/45276780
- 20. How phygital is Latvia?
- 26. Thank you and get more physical! www.dudums.lv
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